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Show Results For
- All HBS Web
(1,878)
- People (19)
- News (567)
- Research (1,063)
- Events (4)
- Multimedia (24)
- Faculty Publications (842)
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- 01 Sep 2020
- News
Alumni and Faculty Books for September 2020
Edited by Margie Kelley Alumni Books The Book of Esports: The Definitive Guide to Competitive Video Games by William Collis (MBA 2011) RosettaBooks Almost overnight, esports—or competitive video games—have exploded into the largest View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
punch of earlier generations: video sales generally decrease over time across all quantiles of the sales distribution, but this effect is most pronounced among best-selling titles. Our findings have important implications for View Details
Keywords: Sean Silverthorne
- 22 Oct 2018
- News
Capital Murder
actually made me better at my “day job,” so to speak. Working in the entertainment industry, we’re interacting all the time with actors, writers, producers, and directors. I wouldn’t put myself in the same league, but having a small taste... View Details
Keywords: Julia Hanna
- April 2016 (Revised February 2018)
- Teaching Note
Riot Games: Can Culture Survive Growth?
By: Boris Groysberg and Michael Norris
This teaching note gives instructors a guide for a discussion of Riot Games, a fast growing videogames firm with a strong, player-centric culture. It also offers references to research on culture that will allow students to decide whether or not Riot Games’ culture... View Details
- Profile
Creighton Taylor
2 experience in Accra, Ghana. There, Creighton’s team worked with the country’s largest entertainment company, Multimedia, to develop a mobile app for its media site. “I was both new to the industry and new to the continent,” Creighton... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Kathryn Smith Cochrane’s (MBA 2016) recent Emmy award win didn’t have the anticipatory stress of the ones you see on TV.... View Details
- January 2020
- Case
Ninja: Which Platform Wins Esports' Biggest Star?
By: Anita Elberse and Michal T. Leszczynski
It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details
Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Technology Industry
Elberse, Anita, and Michal T. Leszczynski. "Ninja: Which Platform Wins Esports' Biggest Star?" Harvard Business School Case 520-036, January 2020.
- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
Groysberg, Boris, and Tom Quinn. "Wizards of the Coast and Magic: The Rebounding." Harvard Business School Case 424-047, July 2024.
- Web
Leading Race Work in Business Schools - Race, Gender & Equity
LGBTQ community opportunities in the cable, media, and entertainment industries. His research suggests that managers' perceptions of their subordinates are affected by the composition of the work group of which they are a part and by... View Details
- 14 Dec 2017
- News
Making Movies Is a Class Act
Beyda) Sally Wood (photo by Russ Campbell) Joe Abrams (photo by David Beyda) Sally Wood (photo by Russ Campbell) Abrams served in various executive capacities at CBS, Columbia, MGM, and ABC, before setting up his own consulting business in the media and View Details
Keywords: Jill Radsken
- April 1999
- Case
Steve Perlman and WebTV (B)
By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book publishers across the United States, reeling from yet another... View Details
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
In his novel I Come as a Thief, Louis Auchincloss introduces us to Tony Lowder, a lawyer in his early forties. Tony and his wife have two children. He works for the New York office of the Securities and Exchange Commission, but his job is just a resting spot. Tony has... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals to students from 15+ MBA... View Details
Keywords: Entertainment / Media / Sports
- 16 Aug 2016
- First Look
August 16, 2016
and firms outside of entertainment express interest. Marolda and Tull consider setting up Legendary Analytics as an independent consulting business. At that point Dalian Wanda, China's largest entertainment... View Details
Keywords: Sean Silverthorne
- June 2024 (Revised September 2024)
- Case
Major League Baseball: Changing the Rules of America's Pastime
By: Stephen A. Greyser, Mac Levin and Brent Schwarz
This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details
Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry
Greyser, Stephen A., Mac Levin, and Brent Schwarz. "Major League Baseball: Changing the Rules of America's Pastime." Harvard Business School Case 924-307, June 2024. (Revised September 2024.)
- 01 Jun 2012
- News
Inspiration Is Not Enough
approved.” Like Hefner, other innovators in Harris’s pantheon never get dulled by the details. Southwest Airlines cofounder Herb Kelleher was known to personally load baggage to improve employee morale. Walt Disney, as much of a business pioneer as View Details