Publications

February 2000 (Revised August 2000)
Case

Microsoft Latin America

By: Robert S. Kaplan, Alberto Ballve and Antonio Davila

Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details

Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America

04 Mar 2016
Working Paper Summaries

Credit-Market Sentiment and the Business Cycle

Keywords: by David Lopez-Salido, Jeremy C. Stein, and Egon Zakrajsek; Banking

March 1980 (Revised February 1984)
Case

Kramer Pharmaceuticals, Inc.

The 12-year career of Mr. Bob Marsh is traced, from recruitment to termination. Data on Kramer's sales management, performance evaluation, compensation, and sales training systems are given. View Details

Keywords: Personal Development and Career; Pharmaceutical Industry

April 2025 (Revised June 2025)
Supplement

Arla Foods: Data-Driven Decarbonization (A) and (B) PowerPoint Supplement

By: Michael Parzen, Michael W. Toffel and Susan Pinckney

Arla implemented a data based price incentive systems to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative. View Details

Keywords: Dairy Industry; Food and Beverage Industry; Europe; European Union; United Kingdom; Germany; Denmark; Sweden; Netherlands; Luxembourg; Belgium

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

November–December 2022
Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details

Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

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Research Summary

Team-based strategic work among senior executives

My research centers on a study of organizational design for senior-executive work on strategy. I examine the role of small groups that are tasked with resolving strategic issues, and I consider the effects of such team-based organizing models on strategic... View Details

Research Summary

Overview

Empirically, Ryann uses a combination of in-depth qualitative field research and visual and textual archival data to examine moral action at multiple levels of analysis. Through observation and interviews, she aims to capture the lived experience of individuals and... View Details

02 Nov 2011
News

Fraud Case Seen as a Red Flag for Psychology Research

29 Jun 2015
News

Consumer-centered Health Care Depends on Accessible Medical Records

May 1999 (Revised December 2003)
Case

European Monetary Union

By: Richard H.K. Vietor and Sabina M. Ciminero

On January 1, 1999, 11 European countries unified their currencies--48 years after their first integrative efforts. This marks a huge development in the structure of Europe and the world's economy. This case examines the integrative process, the Single Europe Act and... View Details

Keywords: Money; Currency; Globalized Economies and Regions; Markets; International Relations; Alliances; System; Integration; Macroeconomics; Business and Government Relations; European Union