Publications

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 12: Aligning Performance Goals and Incentives

By: Robert Simons

This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Goals; Performance Measures; Incentives; Benchmarks; Motivation; Compensation; Bonuses; Strategy

August 22, 2017
Article

Find the Right Metrics for Your Sales Team

By: Frank V. Cespedes and Robert Marsh

This article reports the results of a survey of key performance indicators (KPIs) used by more than 800 sales groups across industries. The most common KPIs are closed deals and salesperson performance against quota, which, on average, firms measure monthly. But a... View Details

Keywords: Sales; Performance Evaluation; Measurement and Metrics; Salesforce Management

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November – December 2011
Article

Most Likely to Succeed: Leadership in the Industry

By: Robert C. Pozen and Theresa Hamacher

What is the critical factor for success in the U.S. mutual fund industry? Is it top-ranked investment performance, innovative products, or pervasive distribution? In our view, it is none of these factors, despite their obvious importance. Instead, the best predictors... View Details

Keywords: Leadership; Success; Investment Funds; Rank and Position; Performance; Investment; Innovation and Invention; Product; Distribution; Forecasting and Prediction; Asset Management; Governance Controls; United States

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January 2009 (Revised February 2009)
Case

F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market

By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen

Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details

Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry

February 2021 (Revised June 2023)
Case

Henry Ford: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first... View Details

Keywords: Technology; Entrepreneurship; Personal Characteristics; Business Startups; Management; Success; Values and Beliefs; Technological Innovation; Personal Development and Career; Auto Industry; United States; Michigan

22 Jan 2013
First Look

First Look: Jan. 22

rituals mediated the link between use of rituals and reduced grief after losses, and the benefits of rituals accrued not only to individuals who professed a belief in rituals' effectiveness but also those who did not. Although the specific rituals in which people... View Details

Keywords: Sean Silverthorne

2019
Working Paper

Self-Interest: The Economist's Straitjacket

By: Robert Simons

This paper examines contemporary economic theories that focus on the design and management of business organizations. In the first part of the paper, a taxonomy is presented that describes the different types of economists interested in this subject—market economists,... View Details

SSRN

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Harvard Business School

Robert James MBA 1970 Robert James serves as president and chief executive officer of Carver State Bank, one of the nation's oldest African American owned commercial banks. During his 30-year tenure as... View Details

01 Feb 2011
First Look

First Look: Feb. 1

When information is asymmetric (the quality of a potential partner is known only to himself), it may seem that partner choice is not possible without signaling. Many mutualisms, however, exist without signaling, and the mechanisms by... View Details

Article

Market Integration in Developed and Emerging Markets: Evidence from the CAPM

By: Robert Bruner, Wei Li, Mark Kritzman, Simon Myrgren and Sebastien Page

Beta, as measured by the Capital Asset Pricing Model (CAPM), is widely used for pricing stocks, determining the cost of capital, and gauging the extent to which markets are integrated. The CAPM model assumes that equilibrium conditions prevail. The choice of which... View Details

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2010
Working Paper

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul

Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details

Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Real Estate Industry

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

experts to discuss how researchers can impact a broader audience, by lending their scientific expertise to pressing social issues, current events, and public debates. The landmark Brown v. Board of Education case, in which the Supreme... View Details

Keywords: Carmen Nobel

January 1984
Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan

Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details

Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry

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12 Jun 2012
First Look

First Look: June 12

choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither... View Details

Keywords: Sean Silverthorne

September 2024 (Revised October 2024)
Case

River Remedy: Navigating Mississippi’s Medical Marijuana Market

By: Robin Greenwood, Richard S. Ruback and Robert Ialenti

MBA student William Chism, the founder of a fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its... View Details

Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competitive Strategy; Governance Controls; Agriculture and Agribusiness Industry; Consumer Products Industry; Mississippi

October 2016 (Revised October 2023)
Case

Bootstrapping at Lightricks

By: Robert White, Jeffrey J. Bussgang and Christine Snively

By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had... View Details

Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel

02 Aug 2011
First Look

First Look: August 2

workday events can make or break employees' inner work lives. But it's forward momentum in meaningful work—progress that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees... View Details

Keywords: Sean Silverthorne

2012
Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul

Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details

Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry

December 2005 (Revised May 2007)
Case

Cynthia Fisher and the Rearing of ViaCell

By: Robert F. Higgins, Richard G. Hamermesh and Ingrid Vargas

Describes the start up of Viacord, a Boston-based medical services firm founded by Cynthia Fisher (HBS MBA) in 1993. Told from Fisher's perspective, the entrepreneur details the conceptualization and launch of the business and the many obstacles and expenses faced in... View Details

Keywords: Managerial Roles; Business Growth and Maturation; Entrepreneurship; Business Startups; Service Industry; Health Industry; Boston