Web - Publications - Faculty & Research

March 2016
Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers

We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details

Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications

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February 2000 (Revised August 2000)
Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details

Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States

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November 1998
Teaching Note

Working with your "Shadow Partner" TN

By: Richard L. Nolan

Teaching Note for (9-399-051). View Details

Keywords: Internet and the Web; Analytics and Data Science

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01 Apr 1996
News

Technology for Learning's Sake

strong HBS presence on the World Wide Web that includes accessibility to faculty research, the construction of the computer lab, and the upgrading of faculty and staff computers. In a critical phase of the project, the School's older PCs... View Details

Keywords: by Deborah Blagg; photo by David Zadig

01 Jun 1996
News

New Initiatives in MBA Recruiting

students to reach these 'nontraditional' firms, and vice versa." For example, where students once had to visit several different campus locations to piece together the information needed for a particular job search, they will have an HBS View Details

Profile

Steve Alden

talked about his Internet businesses. He has a keen business mind and really interesting things to say about social media networking and using the Web for commerce." "But the highlight of my experience," says Steve,... View Details

Web

About Us - Alumni

617-496-8523 Web Producer Jane Mazzarella , 617-495-6558 Business Manager Joy Falk-Onyango , 617-384-1191 Communications Coordinator, Class Notes Allison Casazza Jane Cormuss Eric Ethier Christine Fleming Chelsea Green Tracy Quinn... View Details

01 Jun 2008
News

Understanding the Digital Frontier

Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook... View Details

Keywords: Sean Silverthorne; Management

September 2003
Supplement

Edmunds.com, Inc. (B)

By: Stephen P. Bradley and Erin Sullivan

Supplements the (A) case. View Details

Keywords: Web Services Industry; Web Services Industry

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April 2001
Teaching Note

Egghead.com TN

By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman

Teaching Note for (9-898-283). For book only - not listed on case. View Details

Keywords: Web Services Industry; Web Services Industry

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June 1997
Background Note

A Note on the Internet

By: Paul A. Gompers and Jeffrey A. Farrell

Examines the evolution and structure of the Internet. A particular focus is placed on various business segments and possible applications of Internet technology. View Details

Keywords: Industry Structures; Internet and the Web

Citation

Educators

2002
Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise

Keywords: Marketing Communications; Digital Marketing; Internet and the Web

Citation

July 2016
Technical Note

Net Neutrality: A Managerial Perspective

By: Shane Greenstein and Christine Snively

The net neutrality debate had implications for Internet service providers, content providers, and end users. This note aims to inform the reader of the various sides of the debate where open issues remain, as well as what aspects an entrepreneur, investor, or content... View Details

Keywords: Net Neutrality; Information Technology; Internet and the Web; Information Infrastructure; Technology Industry

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July 1995 (Revised October 1995)
Background Note

Electronic Commerce: Trends and Opportunities

By: Lynda M. Applegate and Janis Lee Gogan

In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details

Keywords: Internet and the Web; Trends; Opportunities

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April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details