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  • All HBS Web  (2,847)
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  • 22 Oct 2008
  • Working Paper Summaries

Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem

Keywords: by Robert S. Huckman & Bradley R. Staats; Video Game; Video Game
  • 24 Jan 2008
  • Working Paper Summaries

The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

Keywords: by Alan MacCormack, John Rusnak & Carliss Y. Baldwin; Video Game; Video Game
  • 22 Jun 2007
  • Working Paper Summaries

Proprietary vs. Open Two-Sided Platforms and Social Efficiency

Keywords: by Andrei Hagiu; Video Game; Video Game
  • 15 Dec 2006
  • Working Paper Summaries

The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community

Keywords: by Marco Iansiti & Gregory L. Richards; Video Game; Video Game
  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

same video set to uplifting music, or who watched the video with no music at all. The findings are detailed in the study The Effect of Background Music in Shark Documentaries on Viewers’ Perceptions of... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

change and the creative destruction it unleashed would have a big impact on the business of making and distributing music. In 1981, for example, U2 made a video for the song "Gloria," which was one of the first View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

the past fifteen years of the contest, it's extraordinary." The Art Of The Pivot A few common experiences filter to the surface in conversations with past contest participants, whether their venture sells crème brûlée or online video... View Details
Keywords: by Julia Hanna; Education
  • 09 Apr 2014
  • Working Paper Summaries

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

Keywords: by Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack & David Dreyfus; Video Game; Video Game
  • 14 May 2009
  • Working Paper Summaries

Quantity vs. Quality and Exclusion by Two-Sided Platforms

Keywords: by Andrei Hagiu; Video Game; Video Game
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

than customers who don’t use the service as part of a routine, the authors find. “Services from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect... View Details
Keywords: by Rachel Layne; Transportation
  • 28 May 2014
  • Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

leaders who managed to navigate their organizations through unpredictable social, political, and regulatory environments. To help fill this gap, Harvard Business School's Creating Emerging Markets project is building a rich library of View Details
Keywords: by Julia Hanna
  • September 2024
  • Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Citation
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Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
  • May 2016 (Revised April 2019)
  • Case

Legendary Entertainment: Moneyball for Motion Pictures

By: John A. Deighton and Leora Kornfeld
Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
Keywords: "Marketing Analytics"; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Citation
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Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Citation
Related
Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • 30 Sep 2009
  • Research & Ideas

Harvard and HBS: The Next 100 Years

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speakers: Jay O. Light, Dean of HBSDrew... View Details
Keywords: Education
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

video case studies of laid-off workers, as well as a couple of technical notes for students—one focusing on best practices for managers as they consider workforce reductions; the other on the overall effects of layoffs. Case studies on... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 14 Apr 2020
  • Cold Call Podcast

'Fortnite' Was a Blockbuster for Epic Games. What’s the Encore?

Keywords: Re: Andy Wu; Video Game; Video Game
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go has quickly become one of the... View Details
Keywords: Re: Willy C. Shih; Video Game; Video Game
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details
Keywords: by Martha Lagace; Video Game; Video Game; Video Game
  • January 1976
  • Teaching Note

American General Films, Teaching Note

By: Steven C. Wheelwright
Keywords: Motion Pictures and Video Industry
Citation
Related
Wheelwright, Steven C. "American General Films, Teaching Note." Harvard Business School Teaching Note 176-155, January 1976.
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