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Show Results For
- All HBS Web
(2,847)
- People (3)
- News (545)
- Research (1,351)
- Events (12)
- Multimedia (244)
- Faculty Publications (1,066)
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- 22 Oct 2008
- Working Paper Summaries
Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem
- 24 Jan 2008
- Working Paper Summaries
The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry
- 22 Jun 2007
- Working Paper Summaries
Proprietary vs. Open Two-Sided Platforms and Social Efficiency
- 15 Dec 2006
- Working Paper Summaries
The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
same video set to uplifting music, or who watched the video with no music at all. The findings are detailed in the study The Effect of Background Music in Shark Documentaries on Viewers’ Perceptions of... View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
change and the creative destruction it unleashed would have a big impact on the business of making and distributing music. In 1981, for example, U2 made a video for the song "Gloria," which was one of the first View Details
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
the past fifteen years of the contest, it's extraordinary." The Art Of The Pivot A few common experiences filter to the surface in conversations with past contest participants, whether their venture sells crème brûlée or online video... View Details
- 09 Apr 2014
- Working Paper Summaries
Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis
- 14 May 2009
- Working Paper Summaries
Quantity vs. Quality and Exclusion by Two-Sided Platforms
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
than customers who don’t use the service as part of a routine, the authors find. “Services from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect... View Details
- 28 May 2014
- Research & Ideas
Building Histories of Emerging Economies One Interview at a Time
leaders who managed to navigate their organizations through unpredictable social, political, and regulatory environments. To help fill this gap, Harvard Business School's Creating Emerging Markets project is building a rich library of View Details
Keywords: by Julia Hanna
- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
- May 2016 (Revised April 2019)
- Case
Legendary Entertainment: Moneyball for Motion Pictures
By: John A. Deighton and Leora Kornfeld
Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
- 2007
- Working Paper
A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption
By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
- 30 Sep 2009
- Research & Ideas
Harvard and HBS: The Next 100 Years
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speakers: Jay O. Light, Dean of HBSDrew... View Details
Keywords: Education
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
video case studies of laid-off workers, as well as a couple of technical notes for students—one focusing on best practices for managers as they consider workforce reductions; the other on the overall effects of layoffs. Case studies on... View Details
- 14 Apr 2020
- Cold Call Podcast
'Fortnite' Was a Blockbuster for Epic Games. What’s the Encore?
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go has quickly become one of the... View Details
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details
- January 1976
- Teaching Note
American General Films, Teaching Note
Keywords: Motion Pictures and Video Industry