Publications

16 Aug 2018
Blog Post

A Day in the Life as a ‘Spreadsheet Ranger’

opportunities. 11am – After a couple hours of project writing, my co-consultant and I have a meeting with the Chief of Resources. We discuss a variety follow-up topics from our initial interview with her. She gives View Details

Keywords: Nonprofit / Government

September 2005
Article

Managerial Foresight and Attempted Rent Appropriation: Insider Trading on Knowledge of Imminent Breakthroughs

By: Gautam Ahuja, Russell W. Coff and Peggy M. Lee

In order to establish a competitive advantage, firms must acquire or create resources at a price below their value in use. Absent pure luck, this requires managers to exercise foresight about a resource's future value and/or complementarities with pre-existing... View Details

Keywords: Strategy; Knowledge Use and Leverage

September 2008
Case

Adobe Systems: Working Towards a "Suite" Release (A)

By: David A. Thomas and Lauren Barley

The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details

Keywords: Management Analysis, Tools, and Techniques; Product Launch; Projects; Groups and Teams; Conflict Management; Power and Influence

February 1991
Case

Burlington Northern: The ARES Decision (A)

By: Julie H. Hertenstein and Robert S. Kaplan

Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details

Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry

May–June 2023
Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

By: Fabrizio Fantini and Das Narayandas

Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details

Keywords: Analytics and Data Science; Decision Making

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January 2022 (Revised August 2022)
Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin

Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden

11 Oct 2023
Blog Post

A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion

peers to support our project sponsor, DoctorNow, a Korean telehealth start-up. In the weeks leading up to our Seoul adventure, we diligently forged a solid working relationship, delved into comprehensive research of the company and the... View Details

November 1990 (Revised June 1993)
Background Note

Price-Quantity Determination

Examines the important economic considerations affecting a firm's price-quantity decision for a product. Begins with a discussion of the appropriate decision criterion. Next, it motivates the concept of a demand curve for a product and defines demand elasticity.... View Details

Keywords: Price; Accounting

08 Jun 2012
Working Paper Summaries

Location Choices Under Strategic Interactions

Keywords: by Juan Alcacer

TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

December 2003 (Revised April 2004)
Case

Sherif Mityas at A.T. Kearney (A): Negotiating a Client Service Predicament

By: Ashish Nanda

Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had been working closely for six weeks with the management team of the U.S. subsidiary of a Japan-headquartered consumer... View Details

Keywords: Management; Conflict of Interests; Business Subsidiaries; Trust; Consumer Products Industry; Japan; United States

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

June 2009
Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza

March 1992
Case

Merv Griffin's Resorts

Discusses a management team that used computer-based information to micro market and provide superior products and service in a highly competitive market. The company is a leading firm in the gaming industry, and their extensive internal systems allowed them to track... View Details

Keywords: Information Technology; Marketing

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

concert. To some extent this is because of the balance required between two pairs of drives. The drives to acquire and to bond are in tension with each other because the first is competitive and the second cooperative. A major part of... View Details

Keywords: by Boris Groysberg and Robin Abrahams

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

budget is only about $31 billion, and that amount is intended to cover all areas of concern in all nations, according to the World Bank Group. Furthermore, the entire gross domestic product of Nigeria, the largest economy in Africa, is only about $37 billion—and that... View Details

Keywords: by John Macomber; Green Technology; Energy

2013
Chapter

Growth and the Quality of Foreign Direct Investment: Is All FDI Equal?

By: Laura Alfaro and Andrew Charlton

In this paper we distinguish different "qualities" of FDI to re-examine the relationship between FDI and growth. We use "quality" to mean the effect of a unit of FDI on economic growth. However, this is difficult to establish because it is a function of many different... View Details

Keywords: Quality; Economic Growth; Foreign Direct Investment

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June 2011 (Revised August 2011)
Case

Colgate-Palmolive: Staying Ahead in Oral Care

By: Rebecca M. Henderson and Ryan Johnson

In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details

Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry