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Show Results For
- All HBS Web
(6,334)
- People (29)
- News (1,833)
- Research (3,339)
- Events (13)
- Multimedia (21)
- Faculty Publications (1,421)
- April 2022
- Article
National Customer Orientation: A Framework, Propositions and Agenda for Future Research
By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details
Design/methodology/approach: A conceptual... View Details
Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation
Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: A Framework, Propositions and Agenda for Future Research." European Journal of Marketing 56, no. 4 (April 2022): 1014–1041.
- 2015
- Discussion Paper
The Roles of Import Competition and Export Opportunities for Technical Change
By: Claudia Steinwender
A variety of empirical and theoretical trade papers have suggested and documented a positive impact of trade on the productivity of firms. However, there is less consensus about the underlying mechanism at work. While trade papers focus on access to export markets,... View Details
Steinwender, Claudia. "The Roles of Import Competition and Export Opportunities for Technical Change." CEP Discussion Paper, No. 1334, February 2015.
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
leaders need a new game plan. We asked Harvard Business School professors to provide practical advice for managing large-scale, long-term remote work at a time when many employees are not only distracted by... View Details
Keywords: by Dina Gerdeman
- Apr 19 2017
- Testimonial
Leadership Growth is Personal
- 27 Nov 2013
- News
Harvard Business School Faculty Dominate 2013 “Thinkers 50” List
- 2020
- Working Paper
Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock
By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li
Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms.... View Details
Keywords: Crisis; Social Contributions; Work From Home (WFH); Cannot Work From Home (CWFH); Social Distancing; Online Communities; Coronavirus; COVID-19; Health Pandemics; Employees; Working Conditions; Internet and the Web; Crisis Management
Choudhury, Prithwiraj, Wesley W. Koo, and Xina Li. "Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock." Harvard Business School Working Paper, No. 20-096, March 2020. (Revised April 2020.)
- 27 Sep 2021
- Research & Ideas
Managers, Your Employees Don’t Want to Be Facebook ‘Friends’
colleagues and managers online, fearing that the connection could come with career risks, according to a recent study in the Academy of Management Journal. The study—OMG! My Boss Just Friended Me: How... View Details
Keywords: by Rachel Kim Raczka
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
are taking short-term pay cuts largely to show solidarity with their employees. "A lot of it is symbolic ,” Itay Goldstein of The Wharton School commented. “When we come into a crisis like the one we have right now—where it's a difficult View Details
Keywords: by Boris Groysberg and Sarah Abbott
- June 2005 (Revised May 2006)
- Case
Covisint (A): The Evolution of a B2B Marketplace
By: Lynda M. Applegate and Elizabeth Collins
Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details
Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States
Applegate, Lynda M., and Elizabeth Collins. "Covisint (A): The Evolution of a B2B Marketplace." Harvard Business School Case 805-110, June 2005. (Revised May 2006.)
- Article
How a Fast-Growing Startup Built Its Sales Team for Long-Term Success
By: Frank V. Cespedes and David Mattson
It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a... View Details
Cespedes, Frank V., and David Mattson. "How a Fast-Growing Startup Built Its Sales Team for Long-Term Success." Harvard Business Review (website) (December 4, 2017).
- Dec 01 2020
- Testimonial
Participants Share the Experience of a Virtual GMP
- 18 Apr 2000
- Research & Ideas
Learning in Action
organizational boundaries, and attend to customer and competitive needs. In 1988, the Timken Company, America's leading manufacturer of tapered roller bearings, embarked on a bold project to revolutionize the production process for manufacturing customized bearings... View Details
Keywords: by David A. Garvin
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- March 2000 (Revised July 2001)
- Case
Microsoft: Competing on Talent (A)
By: Christopher A. Bartlett and Meg Wozny
Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details
Keywords: Human Resources; Retention; Recruitment; Competitive Advantage; Motivation and Incentives; Business Startups; Talent and Talent Management
Bartlett, Christopher A., and Meg Wozny. "Microsoft: Competing on Talent (A)." Harvard Business School Case 300-001, March 2000. (Revised July 2001.)
- July 2012
- Case
Revenue Solutions, LLC
By: Richard S. Ruback and Royce Yudkoff
Ari Wasserman and Nick Esayian were both dissatisfied with their future prospects in their current careers. Wasserman, who managed an infomercial business for a direct response consumer marketing company, wanted more flexibility and ownership. Esayian was the CEO of... View Details
Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC." Harvard Business School Case 213-032, July 2012.
- 12 Jul 2019
- News
The short but destructive history of mass layoffs
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
To err is human, but most research on supply chain management doesn't take psychological, functional, incentive-related, and other biases into account. HBS professors Rogelio Oliva and Noel Watson have devised their latest research to... View Details
Keywords: by Sarah Jane Johnston
- 12 Jan 2010
- First Look
First Look: Jan. 12
connect babysitters and parents online, at a time when no one else had thought to manage care-giving connections via the Web. She had started the company right out of college while working full-time, but by... View Details
Keywords: Martha Lagace
- Article
TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear
By: Robert S. Kaplan, Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller and John I. Lowenstein
Purpose
To perform a cost analysis comparison for managing common ocular disorders in an eye emergency department (ED) versus an urgent care setting using a time-driven activity-based cost model (TDABC) to assist physicians and staff in appropriate allocation of... View Details
Keywords: Time-driven Activity-based Cost Model; Emergency Room; Urgent Care Clinic; Cost; Analysis; Activity Based Costing and Management; Health Care and Treatment
Kaplan, Robert S., Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller, and John I. Lowenstein. "TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear." Journal of Academic Ophthalmology 10 (2018).
- 11 Jul 2023
- Blog Post
Second Life: Reflections on Complementing Success with an Encore Career
In 2015, Steve Kloeblen retired and thought he was done with the corporate world. A graduate of HBS Executive Education’s General Management Program, Kloeblen had more than 30 years of experience with IBM, culminating with his transition... View Details