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  • All HBS Web  (2,346)
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  • All HBS Web  (2,346)
    • People  (10)
    • News  (503)
    • Research  (1,098)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (353)
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  • 12 Jan 2010
  • First Look

First Look: Jan. 12

collective, the nature and importance of relationships, how personal space and the role of time are viewed, the extent to which authority and hierarchy are accepted, how ambiguity and risk are regarded, and so on. Extending this... View Details
Keywords: Martha Lagace
  • 17 Jun 2014
  • First Look

First Look: June 17

Where Acros Dorados, an Argentina-based multinational, is facing new organizational challenges as it seeks to build on its recent turnaround and grow in Brazil and Mexico. Woods Staton and his management team have to make some hard... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

become a $100 million business. Baldwin and her fellow researchers wanted to better understand this path from user innovation to commercial product. What role do user communities play in this process? Are "user-manufacturers"... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

(CRM) project would require, the bank decided to explore its benefits with a smaller pilot project. It appointed a CRM project team to design and implement a project focused on credit cards. Describes the challenges of the Spanish credit... View Details
Keywords: Martha Lagace
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
  • 04 Jan 2012
  • First Look

First Look: January 4

focuses on the role that management, external auditors, and the audit committee played in what amounted to a significant control failure. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112050-PDF-ENG Delta/Signal Corp V. G.... View Details
Keywords: Carmen Nobel
  • 16 Apr 2013
  • First Look

First Look: April 16

notion that the signal-to-noise ratio plays a central role in generating multiplicity with AA preferences for fairness.   Cases & Course Materials Harvard Business School Case 612-701 Zappos.com 2009: Clothing, Customer Service, and... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

stalled. Eager to succeed in his new role in Paris, Jianguo has lots of fresh ideas, but they seem to be falling on deaf ears. Members of the executive team, for their part, find Jianguo to be largely indifferent to their input. Can... View Details
Keywords: Martha Lagace
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