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  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

that as the same customers gain more experience with online DVD rentals, the extent to which they hold should films longer than want films decreases. Our results suggest that present bias has a meaningful impact on choice in the field and that people may View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

influence, intermittent social influence, or no social influence. Groups in the intermittent social-influence treatment found the optimum solution frequently (like groups without influence) but had a high mean performance (like groups with constant influence); they... View Details
Keywords: Dina Gerdeman
  • 16 Feb 2016
  • First Look

February 16, 2016

answer two key questions. Can anyone, including MBAs and executives with superb analytical skills, learn to think more innovatively? If so, how might we go about developing these skills? Through close collaboration with individuals from... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

companies that have tried to improve their go-to-market strategies, we have learned that almost everyone agrees it is difficult to effect significant change in distribution channels. Even though technology has made access to customers... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 18 Feb 2015
  • First Look

First Look: February 18

case in each chapter illustrates key concepts and helps students place the material in the context of real-world practice. And deep integration with MyAccountingLab provides students numerous opportunities to review and hone their understanding throughout the View Details
Keywords: Sean Silverthorne
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

were entering India in a more aggressive manner. Some venture firms were purchasing local firms and raising money for dedicated India funds. Others were hiring a team of two or three local investors at one time. Lightspeed partners... View Details
Keywords: Martha Lagace
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

certain settings. In particular we find that the impact of the changes on problem solving, standardization of work, and coordination improve the way that the firm learns and its productivity. Using a detailed case study we document the... View Details
Keywords: Martha Lagace
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

The (B) case presents the final outcome of the events. Reveals how Keller is able to turn around perceptions about him and forge relationships with key decision makers. Includes reflections and lessons learned from all parties and... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2013
  • First Look

First Look: April 16

held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

achieved something, however small. If the person drags out of the office disengaged and joyless, a setback is likely to blame. This progress principle suggests that managers have more influence than they may realize over employees' well-being, motivation, and creative... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

accuracy.) The researchers also hired a team of workers through the crowdsourcing marketplace Amazon Mechanical Turk (AMT), a popular source of data processing assistance. The workers examined the property photos on each listing and rated... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

now have switched to blockbuster strategies. Q: Looking forward, which industries will surprise us by adopting blockbuster approaches? A: Most people will be surprised to learn how many leading companies outside the world of entertainment... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 13 Sep 2004
  • Research & Ideas

Cash and the Woman-Owned Business

business start-up. Furthermore, most women have learned that they need help to create and build their businesses. They are assembling multi-talented entrepreneurial teams that bring a broad base of... View Details
Keywords: by Candida Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene & Myra M. Hart
  • 16 Jul 2013
  • First Look

First Look: July 16

some promising young managers to lead them; locate them safely away from the established businesses-is a recipe for failure, according to the authors. Meanwhile, CEOs spend too much time on managing today's earnings and too little time on building the kind of View Details
Keywords: Anna Secino
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

of organizational features during growth; the second, their dramatic change. We juxtapose the two narratives to reveal ongoing gaps in the study of how growth can effect change along three dimensions: organizational design, team... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

firm maintain a unified focus and operational consistency in new and existing points of sale around the world. One measure that Kompel and his team were considering was the Balanced Scorecard, a tool traditionally used by top management.... View Details
Keywords: Martha Lagace
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

they need to worry about attracting and retaining the best talent,” Toffel says. “Or why CEOs of companies that largely sell to Indiana residents, like the Colts football team and Pacers basketball team, might oppose the law to ensure all... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 12 May 2009
  • First Look

First Look: May 12, 2009

selected was the only candidate considered. Far too few companies conduct reference checks; far too many rely on gut reactions when judging qualifications and cultural fit. Hardly anyone considers whether candidates will be good team... View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

overview of key issues that Lebowitz and his team must consider as they plan for the firm's growth—how to raise capital, how to gauge the optimal size for the company, and how to manage an expanding staff. A major highlight of the case is... View Details
Keywords: Martha Lagace
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