Social Media - Publications - Faculty & Research

13 Jun 2014
News

The Art of Effecting Change

perform for and interact with local communities. "The outreach of this project was incredible," says Evans. "The artist literally brought art to the people, both physically and virtually, through an unprecedented social View Details

Keywords: Jill Radsken; Arts, Entertainment

October 2023 (Revised January 2025)
Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju

Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details

Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Media and Broadcasting Industry

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Educators

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry

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Educators

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Digital Marketing & AI Workshop - Course Catalog

explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and small, we’ll apply industry-leading... View Details

01 Dec 2020
News

Up Your Time Affluence

here, Whillans offers straightforward strategies for gaining control over that most precious asset of all. Beware of time confetti. Our near-constant connection to technology leads to social media and email... View Details

01 Dec 2009
News

Seven Honored with Alumni Achievement Award

family, your friends, and your health. What devices do you use? I’m a nerd. I use everything you can think of: BlackBerry, Kindle, computer. What role do social media play in your life? None. View complete... View Details

Keywords: Susan Young; awards; fishing; Funds, Trusts, and Other Financial Vehicles; Finance; Beverage and Tobacco Product Manufacturing; Manufacturing; General Merchandise Stores; Retail Trade

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

particular industry, he saw his internship as a gateway to entrepreneurship. “Microsoft was immense,” he says. “I wanted to work at a smaller company.” While following the social media account of HBS’ Career... View Details

Keywords: Technology; Entrepreneurship

20 Aug 2013
First Look

First Look: August 20

challenge to centuries-long traditions in design and construction that green building represents. The contributors consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in professional expertise created... View Details

Keywords: Anna Secino

Portrait Project

Tony Deifell

obvious – if I pay attention. My calling in life is to use my skills as a media artist, entrepreneur, and leader to help everyone notice the cracks, because there are many. April 2006: Reflections on my essay from 2002 My original... View Details

Profile

Monne Williams

efforts on a whole new field: social media. Looking beyond the obvious Yet while Monne "loved what I was doing in my dream job," she wanted challenges with greater range. "The social View Details

01 Sep 2013
News

The New Rules of E-Commerce

thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade

Web

Departments | Employment

all digital classroom media infrastructure. Enhanced Web sites and social networking for students and alumni. Statistical computing grid to enhance research capabilities. An iPhone powered HBS Learning Nexus... View Details

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

10 Feb 2022
Blog Post

African American Student Union Spotlight on HBCUs

about their experiences before and during the MBA program. Jourdan Henry (MBA 2023) Where is your hometown? Spring Valley, New York. Which HBCU did you attend? Howard University. What was your pre-MBA industry and role? Media and... View Details

01 Apr 1999
News

Time to Vote in University Elections

summa cum laude; JD '93, Washington University School of Law; MSW '93, George Warren Brown School of Social Work. Assistant District Counsel, Immigration & Naturalization Service, El Paso, Tex. Maryann Tsang Fong, AB '80, cum laude.... View Details

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

previously believed. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53610 in press Journal of Personality and Social Psychology Enacting Rituals to Improve Self-control By: Tian, D.A., J. Schroeder, G. Haubl, J. Risen,... View Details

Keywords: Sean Silverthorne

01 Apr 1999
News

WesTrek: Students Find Options in Bay Area

This year's "WesTrek" offered more than three hundred HBS students and partners a chance to network and investigate career options in the opportunity-rich San Francisco Bay Area. Held in early January, the annual WesTrek is sponsored by the High Tech and New View Details

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

products, software, education, and media in North America and Europe, I've found the same pattern. Organizational pathologies—secrecy, blame, isolation, avoidance, passivity, and feelings of helplessness—arise during a difficult time for... View Details

Keywords: by Rosabeth Moss Kanter

01 Sep 2014
News

Alumni and Faculty Books for September 2014

Writing for Late-Night TV: How to Write Monologue Jokes, Desk Pieces, Sketches, Parodies, Audience Pieces, Remotes, and Other Short-Form Comedy by Joe Toplyn (MBA 1979) Twenty Lane Media LLC Toplyn reveals his proven methods of writing... View Details

Keywords: faculty research; Alumni Research

16 Jul 2013
News

Embracing Chaos

students—and has a major following on social media in India where he is a regular writer and lecturer on business, India, and the meaning of a successful life. Venkatesan's goal, to positively affect... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

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