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    • All HBS Web  (4,451)
      • Faculty Publications  (1,136)

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      • 1993
      • Report

      Relationships Between Providers and Users of Market Research: The Role of Personal Trust

      By: Rohit Deshpandé, G. Zaltman and C Moorman
      Keywords: Marketing; Research; Trust; Relationships
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      Deshpandé, Rohit, G. Zaltman, and C Moorman. "Relationships Between Providers and Users of Market Research: The Role of Personal Trust." Report, Marketing Science Institute, 1993.
      • November 1992 (Revised April 1995)
      • Case

      Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

      By: V. Kasturi Rangan and Jayne D. Kramer
      In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
      Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
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      Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
      • November 1992 (Revised June 1993)
      • Case

      The Advertising Council Teen Alcoholism Campaign: Research and Strategy

      By: V. Kasturi Rangan and Jayne D. Kramer
      Keywords: Advertising Campaigns; Strategy; Health Disorders; Social Issues
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      Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060, November 1992. (Revised June 1993.)
      • August 1992
      • Article

      Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

      By: C Moorman, G. Zaltman and Rohit Deshpandé
      Keywords: Markets; Research; Relationships; Trust; Organizations
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      Moorman, C., G. Zaltman, and Rohit Deshpandé. "Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations." Journal of Marketing Research (JMR) 29, no. 3 (August 1992): 314–28.
      • May 1992 (Revised January 2000)
      • Supplement

      ABB: Accountability Times Two (B)

      By: Robert L. Simons
      Describes internal allocation conflicts in a complex global company structured as a matrix organization. ABB Switzerland has secured and will build an important power station project; however, internal market allocation policies dictate that this work be handled by ABB... View Details
      Keywords: Multinational Firms and Management; Conflict Management; Complexity; Sweden; Switzerland
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      Simons, Robert L. "ABB: Accountability Times Two (B)." Harvard Business School Supplement 192-142, May 1992. (Revised January 2000.)
      • February 1992 (Revised March 1995)
      • Case

      Amelia Rogers at Tassani Communications (A)

      By: Linda A. Hill
      Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details
      Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago
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      Hill, Linda A. "Amelia Rogers at Tassani Communications (A)." Harvard Business School Case 492-034, February 1992. (Revised March 1995.)
      • January 1992
      • Article

      Theory and Misbehavior in First-Price Auctions: Comment

      By: J. H. Kagel and A. E. Roth
      Keywords: Auctions; Information; Behavior
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      Kagel, J. H., and A. E. Roth. "Theory and Misbehavior in First-Price Auctions: Comment." American Economic Review 82, no. 5 (January 1992): 1379–1391.
      • December 1991
      • Article

      Bargaining and Market Behavior in Jerusalem, Ljubljana, Pittsburgh, and Tokyo: An Experimental Study

      By: A. E. Roth, V. Prasnikar, M. Okuno-Fujiwara and S. Zamir
      Keywords: Markets; Behavior; Information; Israel; Pittsburgh; Tokyo; Slovenia
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      Roth, A. E., V. Prasnikar, M. Okuno-Fujiwara, and S. Zamir. "Bargaining and Market Behavior in Jerusalem, Ljubljana, Pittsburgh, and Tokyo: An Experimental Study." American Economic Review 81, no. 5 (December 1991): 1068–1095.
      • June 1991 (Revised February 1999)
      • Case

      Willow Creek Community Church (A)

      By: Leonard A. Schlesinger
      Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details
      Keywords: Mission and Purpose; Strategic Planning; Social Enterprise; Marketing Strategy; Growth Management; Religion; Service Industry
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      Schlesinger, Leonard A. "Willow Creek Community Church (A)." Harvard Business School Case 691-102, June 1991. (Revised February 1999.)
      • May 1991 (Revised May 1991)
      • Background Note

      Focusing the Concept of Social Marketing

      By: V. Kasturi Rangan
      Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details
      Keywords: Social Marketing
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      Rangan, V. Kasturi. "Focusing the Concept of Social Marketing." Harvard Business School Background Note 591-047, May 1991. (Revised May 1991.)
      • May 1991
      • Article

      Presidential Commitment and the Veto

      By: Daniel E. Ingberman and Dennis Yao
      A president's power to veto is widely recognized as an important weapon in the struggle with Congress over legislation. In this paper we investigate the effectiveness of the veto weapon with a simple model of presidential powers that incorporates informal institutional... View Details
      Keywords: Government Legislation; Laws and Statutes; Financial Markets; Value; Taxation; Conflict and Resolution; Research; Performance Effectiveness; Legal Services Industry
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      Ingberman, Daniel E., and Dennis Yao. "Presidential Commitment and the Veto." American Journal of Political Science 35, no. 2 (May 1991): 357–389. (Harvard users click here for full text.)
      • 1991
      • Chapter

      Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond

      By: J. A. Deighton, L. F. Alwitt and J. Grimm
      Keywords: Advertising Campaigns; Political Elections; Relationships; Attitudes; Advertising Industry
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      Deighton, J. A., L. F. Alwitt, and J. Grimm. "Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond." In Television and Political Advertising. Vol. 1, edited by F. Biocca. Hillsdale, NJ: Lawrence Erlbaum Associates, 1991.
      • February 1991 (Revised July 1993)
      • Case

      Cultural Change at Nissan Motors

      By: John P. Kotter
      Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Leadership; Behavior; Governing Rules, Regulations, and Reforms; Change Management; Management; Auto Industry; Manufacturing Industry
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      Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
      • 1990
      • Chapter

      Executives' Attitudes toward Advertising Regulation: A Survey

      By: B. B. Reece and S. A. Greyser
      Keywords: Management Teams; Advertising; Governing Rules, Regulations, and Reforms; Government and Politics; Attitudes; Business and Government Relations; Advertising Industry
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      Reece, B. B., and S. A. Greyser. "Executives' Attitudes toward Advertising Regulation: A Survey." In Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, edited by P. Murphy and W. L. Wilkie. Notre Dame: University of Notre Dame, 1990.
      • June 1990
      • Teaching Note

      Population Services International: The Social Marketing Project in Bangladesh (Abridged), Teaching Note

      By: James E. Austin and Tomas Otto Kohn
      Keywords: Demographics; Social Marketing; Bangladesh
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      Austin, James E., and Tomas Otto Kohn. "Population Services International: The Social Marketing Project in Bangladesh (Abridged), Teaching Note." Harvard Business School Teaching Note 590-118, June 1990.
      • April 1990
      • Case

      Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

      By: Stephen A. Greyser and Norman Klein
      Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
      Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
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      Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
      • April 1990
      • Supplement

      Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

      By: Stephen A. Greyser and Norman Klein
      Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
      Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation
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      Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
      • April 1990 (Revised November 1992)
      • Case

      Population Services International: The Social Marketing Project in Bangladesh (Abridged)

      By: James E. Austin
      Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
      Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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      Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
      • April 1990 (Revised January 1993)
      • Case

      Ad Council's AIDS Campaign (A): Advertising Strategy

      By: V. Kasturi Rangan and Janet Montgomery
      Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
      Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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      Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
      • January 1990 (Revised June 1995)
      • Case

      Colliers International Property Consultants

      By: Nitin Nohria
      Describes the origins, organizational structure, management practices, and use of information technology (IT) in Colliers, a real estate network. Colliers provides local firms with a way to maintain local autonomy while gaining national and international coverage.... View Details
      Keywords: Property; Organizational Structure; Information Technology; Management Practices and Processes; Partners and Partnerships; Business Model; Mission and Purpose; Business Growth and Maturation; Conflict and Resolution; Quality; Real Estate Industry
      Citation
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      Nohria, Nitin. "Colliers International Property Consultants." Harvard Business School Case 490-049, January 1990. (Revised June 1995.)
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