Publications

04 Nov 2015
News

In Mobile Advertising, Timing Is Everything

Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

December 2005 (Revised December 2008)
Case

SchoolNet: Pursuing Opportunity beyond Federal Mandates

Settling into his seat on the train bound for New York, CEO Jonathan Harber reflected on the evolution of SchoolNet's position in the educational technology market and its important relationship with Philadelphia. Specifically, how could it transition from a project to... View Details

Keywords: Customers; Education; Performance Improvement; Partners and Partnerships; Expansion; Technology Adoption; Philadelphia

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July 2024
Supplement

Fail Safe Testing, Inc. (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details

Keywords: Marketing Strategy; Business Plan; Acquisition; Customers

08 Nov 2017
HBS Seminar

Elizabeth Lyons, UC San Diego School of Global Policy & Strategy

Article

Fast Subset Scan for Multivariate Spatial Biosurveillance

By: Daniel B. Neill, Edward McFowland III and Huanian Zheng

We present new subset scan methods for multivariate event detection in massive space-time datasets. We extend the recently proposed 'fast subset scan' framework from univariate to multivariate data, enabling computationally efficient detection of irregular space-time... View Details

Keywords: Algorithms; Disease Surveillance; Event Detection; Scan Statistics; Spatial Scan

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Article

Fast Generalized Subset Scan for Anomalous Pattern Detection

By: Edward McFowland III, Skyler Speakman and Daniel B. Neill

We propose Fast Generalized Subset Scan (FGSS), a new method for detecting anomalous patterns in general categorical data sets. We frame the pattern detection problem as a search over subsets of data records and attributes, maximizing a nonparametric scan statistic... View Details

Keywords: Pattern Detection; Anomaly Detection; Knowledge Discovery; Bayesian Networks; Scan Statistics; Analytics and Data Science

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06 Aug 2019
News

The Magic That Makes Customer Experiences Stick

28 Apr 2023
News

Year Up Leads to Media Services Careers: Four Staff Stories

29 Jun 2015
News

High-Profile Study Turns Up the Antitrust Heat on Google

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

get their positions. How are they socialized into their positions, and what are the consequences for organizations and society? I was also interested in theoretical questions about how new institutions... View Details

Keywords: by Martha Lagace; Education

August 2018 (Revised December 2019)
Case

Brooklyn Lodgers: 78 South Third St., Brooklyn, NY

By: Charles F. Wu, Jackie Bereiter and Signe Conway

Nathalie Parizat and her husband, Hugo, were contemplating a new real estate investment. For two years they had been frustrated by and lamenting their situation of paying high rents to third parties while the couple had idle cash in the bank. They also were convinced... View Details

Keywords: Real Estate Development; Property; Investment; Management; New York (city, NY); Brooklyn

Teaching Interest

Launching Technology Ventures

By: Jeffrey F. Rayport

This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

2023
Working Paper

Too Many Managers: The Strategic Use of Titles to Avoid Overtime Payments

By: Lauren Cohen, Umit Gurun and N. Bugra Ozel

We find widespread evidence of firms appearing to avoid paying overtime wages by exploiting a federal law that allows them to do so for employees termed as “managers” and paid a salary above a pre-defined dollar threshold. We show that listings for salaried positions... View Details

Keywords: Wages; Organizational Design; Job Design and Levels; Compensation and Benefits

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Read Now

June 2018 (Revised February 2019)
Teaching Note

Home Nursing of North Carolina

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

In 2011, immediately after graduating HBS, Ari Medoff began a self-funded search for a small firm to buy and run as its CEO. After just three month of searching, he identified Home Nursing of North Carolina (HNNC), a home care agency based in Greensboro, NC, as a... View Details

Keywords: Small Firms Management; Acquisition; Negotiation Process; Investment; Small Business; Management; Personal Development and Career

April 2021
Case

Glass-Shattering Leaders: Ilene H. Lang

By: Boris Groysberg and Colleen Ammerman

Ilene Lang started her career in technology at a time when the tech sector was new and women had only recently entered the workplace in large numbers. Over the next thirty years, she built a career spanning large and small tech companies, leading global teams and... View Details

Keywords: Glass Ceiling; Leadership; Gender; Power and Influence

August 2009 (Revised August 2010)
Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld

How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details

Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web