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      • 1993
      • Chapter

      Operation and Regulation in Financial Intermediation: A Functional Perspective

      By: Robert C. Merton
      Keywords: Financial Markets; Operations; Governing Rules, Regulations, and Reforms; Government and Politics; Financial Services Industry
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      Merton, Robert C. "Operation and Regulation in Financial Intermediation: A Functional Perspective." In Operation and Regulation of Financial Markets, edited by P. Englund. Stockholm: Ekonomiska rådet (Sweden), 1993.
      • August 1993 (Revised April 1997)
      • Case

      Southwest Airlines: 1993 (A)

      By: James L. Heskett and Roger H. Hallowell
      Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
      Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States
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      Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
      • June 1993 (Revised April 1998)
      • Case

      COMCO Holding AG (B): COMCO Martech

      By: Rosabeth M. Kanter
      COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was... View Details
      Keywords: Joint Ventures; Business Startups; Trade; Operations; Environmental Sustainability; Business or Company Management; Multinational Firms and Management; Partners and Partnerships; Switzerland; United States; Europe
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      Kanter, Rosabeth M. "COMCO Holding AG (B): COMCO Martech." Harvard Business School Case 393-143, June 1993. (Revised April 1998.)
      • June 1993
      • Case

      Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express

      By: Shoshana Zuboff
      Keywords: Service Operations; Customer Focus and Relationships; Performance Effectiveness; Apparel and Accessories Industry
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      Zuboff, Shoshana. "Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express." Harvard Business School Case 493-018, June 1993.
      • May 1993 (Revised July 1995)
      • Case

      Air Miles

      By: John A. Quelch
      The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details
      Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States
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      Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
      • May 1993
      • Case

      Patient Transfusion Services Lab of Central Blood Bank

      By: James L. Heskett
      The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details
      Keywords: Health Care and Treatment; Quality; Service Operations; Mathematical Methods; Customer Satisfaction; Health Industry
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      Heskett, James L. "Patient Transfusion Services Lab of Central Blood Bank." Harvard Business School Case 693-091, May 1993.
      • 1993
      • Book

      Integrating Service Strategy in the Manufacturing Company

      By: H. Mathe and R. D. Shapiro
      Keywords: Business Strategy; Service Operations; Manufacturing Industry
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      Mathe, H., and R. D. Shapiro. Integrating Service Strategy in the Manufacturing Company. London, New York: Chapman & Hall, 1993.
      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

      By: F. Warren McFarlan and Katherine Seger
      Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
      Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
      • April 1993 (Revised May 2009)
      • Case

      Aravind Eye Hospital, Madurai, India: In Service for Sight, The

      By: V. Kasturi Rangan
      Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details
      Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India
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      Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight, The." Harvard Business School Case 593-098, April 1993. (Revised May 2009.)
      • March 1993 (Revised April 1995)
      • Case

      IBM After-Sales Service

      By: Janice H. Hammond
      IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
      Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry
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      Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
      • November 1992
      • Background Note

      Note on Service Mapping

      By: James L. Heskett
      Illustrates a simple technique for diagramming operations flows in service companies. Can be used to help structure analysis and discussion of cases involving sequenced operations. View Details
      Keywords: Management Analysis, Tools, and Techniques; Operations; Business Processes; Organizational Structure; Service Industry
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      Heskett, James L. "Note on Service Mapping." Harvard Business School Background Note 693-065, November 1992.
      • October 1992 (Revised September 1996)
      • Case

      McDonald's Corporation

      By: David M. Upton and Joshua D. Margolis
      McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
      Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States
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      Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
      • September 1992 (Revised January 1993)
      • Case

      Courtyard by Marriott

      By: James L. Heskett and Roger H. Hallowell
      Courtyard by Marriott, a chain of modestly priced hotels, weighs its future options regarding human resources, its service delivery system, and management structure. Fairfield Inn, another Marriott product, is discussed for contrast. View Details
      Keywords: Human Resources; Service Operations; Brands and Branding; Management Systems; Decision Making; Service Industry; Service Industry
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      Heskett, James L., and Roger H. Hallowell. "Courtyard by Marriott." Harvard Business School Case 693-036, September 1992. (Revised January 1993.)
      • August 1992
      • Case

      Otis Pacific Asia Operations (A): National Challenges

      By: Michael Y. Yoshino
      Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
      Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong
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      Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
      • August 1992 (Revised June 1993)
      • Case

      Euro Disney: The First 100 Days

      By: Gary W. Loveman and Leonard A. Schlesinger
      The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of... View Details
      Keywords: Multinational Firms and Management; Service Operations; Service Delivery; Corporate Strategy; Customer Focus and Relationships; Service Industry; Service Industry; Japan; France; United States
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      Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
      • 1992
      • Chapter

      Applying Operations Strategy to Service Firms

      By: R. H. Hayes and R. B. Chase
      Keywords: Service Operations; Business Strategy; Service Industry
      Citation
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      Hayes, R. H., and R. B. Chase. "Applying Operations Strategy to Service Firms." In Advances in Services Marketing and Management. Vol. 1, edited by T. A. Swartz, D. E. Bowen, and S. W. Brown. Greenwich, CT: JAI Press, 1992.
      • May 1992
      • Case

      Sunday River Ski Resort

      By: Leonard A. Schlesinger and Martha Epstein
      Sunday River is a ski area in Bethel, ME which has been run by entrepreneur Les Otten since 1980. The year before Otten purchased the area, it posted a loss of $235,000 on revenues of $541,000. Under Otten's leadership, however, Sunday River posted year after year of... View Details
      Keywords: Service Delivery; Competitive Advantage; Entrepreneurship; Success; Transformation; Tourism Industry; Entertainment and Recreation Industry; Maine
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      Schlesinger, Leonard A., and Martha Epstein. "Sunday River Ski Resort." Harvard Business School Case 692-025, May 1992.
      • May 1992
      • Supplement

      Fabtek (B)

      By: Rowland T. Moriarty Jr. and Benson P. Shapiro
      Presents an urgent order for repair service from an important customer who had purchased an item from a competitor. The item, which TiFab had bid on, went out at a price that TiFab predicted was below the amount necessary to ensure quality manufacture. Now the customer... View Details
      Keywords: Price; Bids and Bidding; Production; Quality; Competitive Strategy
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      Moriarty, Rowland T., Jr., and Benson P. Shapiro. "Fabtek (B)." Harvard Business School Supplement 592-096, May 1992.
      • April 1992 (Revised June 1993)
      • Case

      American Nursing Services, Inc.

      By: Leonard A. Schlesinger and Roger H. Hallowell
      P.K. Scherle, R.N., founder, president, and owner, struggles with her successful business and focuses on either growth or enhanced profitability. View Details
      Keywords: Growth Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry
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      Schlesinger, Leonard A., and Roger H. Hallowell. "American Nursing Services, Inc." Harvard Business School Case 692-102, April 1992. (Revised June 1993.)
      • September 1991 (Revised January 1997)
      • Case

      Manzana Insurance: Fruitvale Branch (Abridged)

      By: Steven C. Wheelwright
      Deals with performance assessment and improvement of a service operation in the insurance industry, a market that is highly sensitive to response time. Two branch offices in direct competition are described, and the impact of response time on performance is suggested.... View Details
      Keywords: Business Offices; Decision Choices and Conditions; Time Management; Service Operations; Performance Evaluation; Competition; Insurance Industry
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      Wheelwright, Steven C. "Manzana Insurance: Fruitvale Branch (Abridged)." Harvard Business School Case 692-015, September 1991. (Revised January 1997.)
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