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  • All HBS Web  (6,922)
    • People  (20)
    • News  (1,099)
    • Research  (4,877)
    • Events  (30)
    • Multimedia  (23)
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    Ebehi Iyoha

    Ebehi Iyoha is an Assistant Professor in the Entrepreneurial Management Unit at Harvard Business School. Her research interests lie at the intersection of industrial organization and international trade. Using a combination of structural and reduced-form methods,... View Details

    • July 2004 (Revised August 2004)
    • Case

    Superior Manufacturing Company

    By: David F. Hawkins, James W. Culliton and Jacob Cohen
    Management must extract relevant cost data from the company's cost accounting system for product line decisions. A rewritten version of an earlier case. View Details
    Keywords: Cost Accounting; Product Development; Manufacturing Industry
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    Hawkins, David F., James W. Culliton, and Jacob Cohen. "Superior Manufacturing Company." Harvard Business School Case 105-010, July 2004. (Revised August 2004.)
    • Research Summary

    Overview

    Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details
    Keywords: Business History; Political Economy; Labor History; Gender; Marketing; Sales Force Management; Direct Sales; United States
    • February 2018 (Revised October 2019)
    • Technical Note

    The Art and Science of Brand Valuation

    By: Jill Avery
    Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
    Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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    Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
    • April 1996 (Revised November 1996)
    • Case

    BAE Automated Systems (A): Denver International Airport Baggage-Handling System

    By: Lynda M. Applegate, Ramiro Montealegre, Carin-Isabel Knoop and H. James Nelson
    Describes the events surrounding the construction of the BAE baggage-handling system at the Denver International Airport. It looks specifically at project management, including decisions regarding budget, scheduling, and the overall management structure. Also examines... View Details
    Keywords: Management; Decisions; Contracts; Time Management; Problems and Challenges; Projects; Budgets and Budgeting; Construction Industry; Air Transportation Industry; Colorado
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    Applegate, Lynda M., Ramiro Montealegre, Carin-Isabel Knoop, and H. James Nelson. "BAE Automated Systems (A): Denver International Airport Baggage-Handling System." Harvard Business School Case 396-311, April 1996. (Revised November 1996.)
    • December 1970 (Revised May 1983)
    • Case

    David Alpert (A)

    By: Jay W. Lorsch
    Interpersonal day-to-day dealings of a product manager with others in the division, including his comments on these dealings. View Details
    Keywords: Business Divisions; Interpersonal Communication; Management Teams
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    Lorsch, Jay W. "David Alpert (A)." Harvard Business School Case 471-050, December 1970. (Revised May 1983.)
    • January 1988 (Revised March 1995)
    • Supplement

    Digital Equipment Corp.: The Endpoint Model (B2)

    By: David A. Garvin
    Should follow Digital Equipment Corp.: The Endpoint Model (B1). A new plant manager has been hired; the case describes her experience, management philosophy, goals in the plant, and handling of a production problem. View Details
    Keywords: Experience and Expertise; Goals and Objectives; Production; Problems and Challenges; Technology Industry
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    Garvin, David A. "Digital Equipment Corp.: The Endpoint Model (B2)." Harvard Business School Supplement 688-061, January 1988. (Revised March 1995.)
    • October 1993 (Revised July 1994)
    • Case

    A Brush with AIDS (A)

    By: Joseph L. Badaracco Jr. and Jerry Useem
    A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of... View Details
    Keywords: Health; Cost vs Benefits; Motivation and Incentives; Safety; Values and Beliefs; Profit; Goals and Objectives; Compensation and Benefits; Medical Devices and Supplies Industry
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    Badaracco, Joseph L., Jr., and Jerry Useem. "A Brush with AIDS (A)." Harvard Business School Case 394-058, October 1993. (Revised July 1994.)
    • Career Coach

    Saachi Gopal

    Saachi is excited to help both career switchers and those coming to school from the tech industry explore opportunities and navigate recruiting. Prior to HBS, Saachi was a product manager on Microsoft’s AI... View Details
    • July 2002 (Revised October 2002)
    • Case

    Cirque du Soleil

    By: Thomas J. DeLong and Vineeta Vijayaraghavan
    Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500 artists--mimes,... View Details
    Keywords: Retention; Employee Relationship Management; Business Strategy; Talent and Talent Management; Organizational Culture; Entertainment and Recreation Industry
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    DeLong, Thomas J., and Vineeta Vijayaraghavan. "Cirque du Soleil." Harvard Business School Case 403-006, July 2002. (Revised October 2002.)
    • July 2013 (Revised August 2017)
    • Case

    TaKaDu

    By: Elie Ofek and Matthew Preble
    In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
    Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
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    Ofek, Elie, and Matthew Preble. "TaKaDu." Harvard Business School Case 514-011, July 2013. (Revised August 2017.)
    • Career Coach

    Jamal Eason

    Jamal (HBS’11, West Point ‘04) enjoys working with alumni & students to navigate their career paths in product management and general management in the tech sector.... View Details
    Keywords: Technology
    • March 2020
    • Teaching Note

    Reawakening the Magic: Bob Iger and the Walt Disney Company

    By: David J. Collis
    Teaching Note for HBS No. 717-483. View Details
    Keywords: Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Consumer Products Industry; Consumer Products Industry
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    Collis, David J. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Teaching Note 720-450, March 2020.
    • August 2010 (Revised October 2010)
    • Case

    Patagonia

    By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
    Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
    Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
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    Casadesus-Masanell, Ramon, Hyunjin Kim, and Forest L. Reinhardt. "Patagonia." Harvard Business School Case 711-020, August 2010. (Revised October 2010.)
    • September 1985
    • Case

    H.J. Heinz Co.: Plastic Bottle Ketchup (B)

    By: John A. Quelch
    The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
    Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
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    Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
    • June 2014
    • Article

    Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

    By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
    Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
    Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Consumer Products Industry; Consumer Products Industry
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    Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.

      Kim B. Clark

      Kim B. Clark joined the Harvard faculty in 1978 and served as Dean of the Faculty at Harvard Business School from 1995 to 2005.  He received the B.A. (1974), M.A. (1977), and Ph.D. (1978) degrees in economics from Harvard University.

      Professor Clark's research has... View Details

      • September 1999 (Revised February 2004)
      • Case

      WebSpective Software, Inc. (A)

      By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
      Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
      Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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      Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
      • Career Coach

      Nate Le

      these industries recruit, what the job experience look like, and what skills are needed to succeed in these roles. He is happy to help with networking tips, resume/cover letter review, companies shortlist, interview prep, and share his experience recruiting for U.S.... View Details
      • January 2017
      • Teaching Note

      The Park Hotels: Revitalizing an Iconic Indian Brand

      By: Jill Avery and Chekitan S. Dev
      Priya Paul, chairwoman of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the... View Details
      Keywords: Brand Management; Brand Positioning; Brand Portfolio Strategy; Brand Architecture; Brand Repositioning; Target Market; Hospitality; Hotel Industry; Marketing; Brands and Branding; Marketing Strategy; Service Delivery; Travel Industry; Service Industry; India; Asia
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      Avery, Jill, and Chekitan S. Dev. "The Park Hotels: Revitalizing an Iconic Indian Brand." Harvard Business School Teaching Note 517-076, January 2017.
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