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- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
wherewithal for a down payment. But as rents go up in the face of increased demand, the difference between renting and owning will decrease. When that equilibrium happens, I suspect there will be a return to ownership as the View Details
- 03 Feb 2016
- What Do You Think?
How Do You Hire an 'Impostor'?
In Hiring, Should We Give Self-Confidence a Greater Weight Than Humility? Summing Up A respondent to this month’s column, Joel, provided the question for this summary. As he asked, "should we be focusing on hiring people who exude... View Details
Keywords: by James Heskett
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
How's this for a mission statement: We make crummy products for non-consumers. But if you think that's the idea for an "F" paper in business school, you haven't been... View Details
Keywords: by Sean Silverthorne
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of an imminent recession are all... View Details
Keywords: by John Quelch
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
industries in different ways. Venture capital, for example, was once mostly reserved for institutional investors backed by endowments and pension funds. Today, it increasingly includes individual investors... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered only one or two channels suddenly... View Details
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
trade war continues (TonyO), leadership or lack thereof (Harry White), actions by the current US administration to encourage firms to bring jobs home and promulgate “America first” policies (Todd Z.), reduced dependency on foreign oil, and “just enough instability in... View Details
- 12 Feb 2016
- Op-Ed
The Real Jobs Tragedy in the US: We've Lost the Skills
With a final deal reached on the Trans-Pacific Partnership (TPP), prepare for another cacophony of protest in Congress that America is signing away jobs to other parts of the world. The naysayers will be overlooking one small fact. Even... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
suggests that at least some online content creators, namely bloggers, respond to the arrival of advertising revenue by changing what they cover, drifting toward subjects of broad interest—money, sex, and celebrities—to the detriment of more narrowly-focused material.... View Details
- 25 Jul 2011
- Research & Ideas
How Disruptive Innovation is Remaking the University
That is no longer true, though, for any but a relative handful of institutions. Costs have risen to unprecedented heights, and new competitors are emerging. A disruptive technology, online learning, is at work in higher education,... View Details
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
so, preferring to attack business for its failings. Public sector organizations like the UN and World Bank are leery of business for ideological reasons: They feel that... View Details
Keywords: by Cynthia Churchwell
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 27 Feb 2012
- Research & Ideas
When Researchers Cheat (Just a Little)
strongly rewarded for a positive result," says John, now an assistant professor of marketing at Harvard Business School. This system can drive researchers to bend the rules to get a desirable outcome. Sometimes researchers commit... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these... View Details
- 21 Sep 2011
- Research & Ideas
Gender and Competition: What Companies Need to Know
Pressure to not compete against men, rather than an innate preference for cooperation over competition, may keep women from earning what they're worth in the workplace, according to preliminary findings by... View Details
Keywords: by Kim Girard
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
concurrent data from all members of the supply chain, and the Internet-based technologies discussed above are rapidly proving to be the preferred channels for these data. In addition to enabling rich... View Details
Keywords: by Andrew McAfee
- 17 Nov 2008
- Research & Ideas
Decoding the Artful Sidestep
listens in closely to the phenomenon of "conversational blindness"—listeners' failure to notice such dodges and to socially punish transgressors unless the attempts are egregious. "More troublingly, listeners preferred... View Details
Keywords: by Martha Lagace
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
social media, responses are immediate.” Also, votes allow companies to perform consumer research cheaply, generating new ideas for products or flavors, or testing consumer preference View Details
- 24 Jul 2014
- Op-Ed
Reform Tax Law to Keep US Firms at Home
consumption tax, are preferred if feasible. Legislation that is narrowly focused on preventing inversions or specific transactions runs the risk of being counterproductive. These transactions are nested in a broader set of corporate... View Details
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
expression of mere preferences in brand. (See also the sidebar, ZMET and the Mind of the Market Lab.) Already, more than 1,400 people have been interviewed with ZMET for such diverse clients as General... View Details
Keywords: by Martha Lagace