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Show Results For

  • All HBS Web  (2,067)
    • People  (3)
    • News  (441)
    • Research  (1,225)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (642)
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  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

gives firms discretion to manage impairments. We test this argument in a sample of firms with market indications of impairment (firms with book goodwill and market-to-book ratio below one). We find that the frequency of non-impairment in... View Details
Keywords: Martha Lagace
  • 08 Sep 2015
  • First Look

September 8, 2015

payment, and online to offline features expanded its reach, but the core question was whether the company could break out from its home market and offer the rest of the world something that its competitors... View Details
Keywords: Carmen Nobel
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

agents and to attract solely or primarily good-type agents. Through the savings from excluding rogue agents, the principal can increase its profits while offering increased payments to good agents. I apply the model to online advertising... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

accumulated $74 billion in debt and beginning in 2014, the island had withheld debt payments despite the commonwealth’s constitutional guarantee of its general obligation bonds. In turn, the island found itself effectively excluded from capital View Details
Keywords: Dina Gerdeman
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

rationalized step processes vs. open platform systems. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52466 Firm Selection and Corporate Cash Holdings By: Begenau, Juliane, and Berardino Palazzo Abstract—Among stock View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • First Look

First Look: September 9

management ideas that incorporate these principles. Book link: http://www.tobinproject.org/twobooks/pdf/New_Perspectives_Full_Text.pdf Priced and Unpriced Online Markets Author:Benjamin Edelman... View Details
Keywords: Martha Lagace
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

long-term engagement and explore the impact of giving self-service consumers the option to interact with a person. Participants engaged in an online investing simulation who are made to feel anxious due to View Details
Keywords: Sean Silverthorne
  • 09 Apr 2014
  • Research & Ideas

A Playbook for Small-Business Job Creation

received some $180 million in venture funding. The startup lending industry is exciting for a couple of reasons, Mills says. One, these companies can provide online markets that might make it easier for... View Details
Keywords: by Carmen Nobel; Banking; Financial Services
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

and those with lack of access to education and transportation face after prison.” The manufacturer Owens Corning finally gave him a chance. At the same time, he set out to solve the problem his experience revealed. Blakeman spent weekends building an View Details
Keywords: by Avery Forman; Employment
  • 02 Nov 2016
  • Op-Ed

Government and Financial Tech Can Fix Cash Woes for Small Businesses

to wait for payment for the work they had performed. With small businesses responsible for nearly $100 billion in contracts with the federal government, our goal was to get this cash to these small firms faster, so they could expand their businesses, View Details
Keywords: by Karen Mills
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By: Kohavi, Ron, and Stefan H. Thomke... View Details
Keywords: Carmen Nobel
  • 03 Jan 2017
  • First Look

January 3, 2017

relocation of resources in affected fund families and in the asset management industry in general, as well as decline in capital of issuers borrowing from money funds. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51404 forthcoming Review of Finance... View Details
Keywords: Carmen Nobel
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Marketing is important in campaigning. It is equally important in governing. In 2008, Barack Obama won the presidency with an uplifting call for hope and change. He leveraged online media to attract... View Details
Keywords: by Christina Pazzanese
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

  PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor View Details
Keywords: Sean Silverthorne
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

After Donald Trump won the US presidency in 2016, many Americans who hadn’t voted for him wondered: What exactly motivated so many other voters to choose him? It was a question right in the research wheelhouse of Harvard Business School Assistant Professor Kate Barasz,... View Details
Keywords: by Dina Gerdeman
  • 27 Feb 2012
  • Research & Ideas

When Researchers Cheat (Just a Little)

strongly rewarded for a positive result," says John, now an assistant professor of marketing at Harvard Business School. This system can drive researchers to bend the rules to get a desirable outcome. Sometimes researchers commit... View Details
Keywords: by Katie Johnston; Education
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

victims, both witting and not, but I offer strategies to help determined marketers protect themselves. Read the blog: http://blogs.harvardbusiness.org/hbr/hbr-now/2009/11/dark-underbelly-of-online-ads.html How to Combat View Details
Keywords: Martha Lagace
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