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  • All HBS Web  (5,038)
    • People  (32)
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  • September 1999 (Revised February 2004)
  • Case

WebSpective Software, Inc. (A)

By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
  • 26 Sep 2013
  • News

It's Not Just Who You Know

  • 18 Sep 2007
  • Working Paper Summaries

Modularity, Transactions, and the Boundaries of Firms: A Synthesis

Keywords: by Carliss Y. Baldwin
  • 15 Sep 2020
  • Video

Competing in the Age of AI and Digital Transformation

  • 17 Sep 2010
  • News

Something for the weekend

  • 04 Mar 2024
  • Video

Highlights from Demo Day 2024

  • 02 May 2018
  • News

Why Employers Drag Feet on Value-Based Insurance

  • 18 May 2023
  • Video

Rosabeth Moss Kanter presents "Toward Inclusive Entrepreneurial Ecosystems: Leading High-Impact Change"

  • February 2016 (Revised August 2021)
  • Case

Martin Luther King and the Struggle for Black Voting Rights

By: David Moss and Dean Grodzins
In January 1965, Rev. Martin Luther King, Jr., the most prominent leader of the civil rights movement in the United States, launched a campaign of civil disobedience in Selma, Alabama, to bring national attention to disenfranchisement of black voters in the South. On... View Details
Keywords: Rights; Voting; Race; Government and Politics; Conflict and Resolution; Leadership; History; Alabama
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Moss, David, and Dean Grodzins. "Martin Luther King and the Struggle for Black Voting Rights." Harvard Business School Case 716-042, February 2016. (Revised August 2021.)
  • March 2023
  • Case

Mirakl: Growing The Marketplace Economy

By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States
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Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
  • 2003
  • Book

The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

By: Bhaskar Chakravorti

Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details

Keywords: Game Theory; Network Effects; Innovation and Invention; Product Marketing; Economics
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Chakravorti, Bhaskar. The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World. Boston: Harvard Business School Press, 2003.
  • Program

General Management Program

member of the HBS alumni community—gaining exclusive access to our vast global alumni network and an array of resources that facilitate lifelong learning, growth, and success. Learn more. Admissions Criteria and Process We admit... View Details
  • March 2022
  • Case

Unilever: Remote Work in Manufacturing

By: Prithwiraj Choudhury and Susie L. Ma
In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details
Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry
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Choudhury, Prithwiraj, and Susie L. Ma. "Unilever: Remote Work in Manufacturing." Harvard Business School Case 622-030, March 2022.
  • March 2021 (Revised March 2024)
  • Case

M-KOPA: Empowering Lives

By: V. Kasturi Rangan, Wale Lawal and Pippa Tubman Armerding
The Pay As You Go solar power company in East Africa had sales of $71 million in 2019. It wished to grow to $300 million by 2025. M-KOPA, founded by three entrepreneurs in 2011, had grown nicely in Kenya and Uganda to reach nearly 750,000 households with an innovative... View Details
Keywords: Mobile Payment; Go-to-market Strategy; Business At The Base Of The Pyramid; Business Growth; Social Entrepreneurship; Renewable Energy; Business Model; Growth and Development Strategy; Expansion; Marketing Strategy; Developing Countries and Economies; Kenya; Uganda; Nigeria
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Rangan, V. Kasturi, Wale Lawal, and Pippa Tubman Armerding. "M-KOPA: Empowering Lives." Harvard Business School Case 521-085, March 2021. (Revised March 2024.)
  • May 2016 (Revised March 2020)
  • Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
  • Article

Managing Proprietary and Shared Platforms

By: Thomas R. Eisenmann
In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop... View Details
Keywords: Governance Controls; Digital Platforms; Infrastructure; Competition; Cooperation; Information Infrastructure
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Eisenmann, Thomas R. "Managing Proprietary and Shared Platforms." California Management Review 50, no. 4 (Summer 2008).
  • December 1996 (Revised June 1998)
  • Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis
Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts
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Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
  • January 2025
  • Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
  • October 1995 (Revised December 1995)
  • Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
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Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
  • Article

The Information Technology Ecosystem: Structure, Health, and Performance

By: Marco Iansiti and Gregory L. Richards

A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
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Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
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