Media and Broadcasting Industry - Publications - Faculty & Research

September 2021 (Revised December 2021)
Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details

Citation

Educators

Purchase

Trained as an engineer, Sarnoff predicted that radio, and later, television, would transform the way people interacted with the world around them. Sarnoff lead RCA to become the leader in radio programming, offering services from news,... View Details

Keywords: Entertainment & Broadcast Media

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

securing endorsements from party officials and funds from big money donors. On the other side, Trump, already a media personality thanks to “The Apprentice,” has so far secured $4 billion worth of free View Details

Keywords: by John A. Quelch; Media & Broadcasting; Media & Broadcasting

01 Aug 1998
News

High Honors

Virginian-Pilot, a daily newspaper owned by his uncle. After graduating from the University of Virginia (UVA), serving in the Merchant Marine, and earning a Harvard MBA in 1952, he took a job as a reporter View Details

01 Feb 2002
News

It's academic. (Not!)

Wasserman. "They have a lot of senior people at the top and very few junior people below them. Several other industries that started out that way - such as investment banking View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following:... View Details

Keywords: by Avery Forman

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

insurance industry Proudest Accomplishment: Being the mother of Elisa and the wife of Andrés Summer Internship: Boston Consulting Group (BCG) - Boston Office How do you do it? I have a great partner (Andy),... View Details

September 2008 (Revised March 2009)
Supplement

Traversing a Career Path: Pat Fili-Krushel (B)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer

Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details

Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

Citation

Purchase

May 1993 (Revised June 1993)
Case

ABC Company

By: Regina E. Herzlinger

Keywords: Television Entertainment; Media; Media and Broadcasting Industry

Citation

Find at Harvard

April 1999 (Revised September 2000)
Case

Interep National Radio Sales, Inc.

By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers

Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details

Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Media and Broadcasting Industry; New York (state, US)

Citation

Find at Harvard

February 2003 (Revised October 2003)
Case

Cable Data Systems

By: Paul W. Marshall and Todd H Thedinga

Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details

Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Media and Broadcasting Industry; Boston

Citation

Find at Harvard

February 1987
Case

PBS National Advertising Plan

By: Stephen A. Greyser

Keywords: Advertising; Media; Media and Broadcasting Industry

Citation

Find at Harvard

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Research Paper for “How Do Venture Capitalists Make Decisions?” ( Journal of Financial Economics , January 2020) with William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. Ebehi Iyoha : Winner of the 2021 Young Economists' Essay... View Details

May 1993
Teaching Note

WJAC (A)—The Birth of a Radio Station TN

By: Regina E. Herzlinger

Keywords: Media; Business Startups; Media and Broadcasting Industry

Citation

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

Pete Rozelle

equal-revenue-earning teams. These changes allowed the NFL to become a profitable enterprise by promoting competition among the teams for players and among the networks and merchandisers for View Details

Keywords: Entertainment & Broadcast Media

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

Citation

Find at Harvard

June 2007 (Revised April 2009)
Case

Opening Pandora's Box

By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent

Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,... View Details

Keywords: Business Model; Entrepreneurship; Disruptive Innovation; Intellectual Property; Growth and Development Strategy; Service Operations; Internet; Media and Broadcasting Industry

Citation

Educators

Purchase

January 3, 2011
Article

Leadership Lessons: Oprah's Journey to 'OWN' Cableland

By: Nancy F. Koehn

Keywords: Leadership; Learning; Media; Media and Broadcasting Industry

Citation

Read Now

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details