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  • May 2023
  • Article

A Public Health Approach to Negative News Media: The 3-to-1 Solution

By: Tyler VanderWeele and Arthur C. Brooks
There is clear evidence that the prevalence of negative media reporting has increased substantially over the past years. There is evidence also that this negative reporting adversely affects social interactions, as well as health and well-being outcomes. Given the wide... View Details
Keywords: News; Social Networks; Contagion; Population Health; Media; Health; Welfare; Organizational Change and Adaptation; Journalism and News Industry
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  • 18 Sep 2019
  • News

Level Up

later revealed to be 3 million viewers in just one year. Ruggiero, four-time women’s hockey Olympian and gold medalist, was on the board of the US Olympic Committee and a member of the International Olympic... View Details
Keywords: Paul Flannery and Dan Morrell; illustrations by Matt Chinworth
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

in a country caught in the midst of rapid economic transformation. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411067-PDF-ENG The NFL's Digital Media Strategy Anita Elberse, Kelsey Calhoun, and... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
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  • 01 Oct 1999
  • News

The Same the World Over: Focusing on Customers and Innovation Brings Success

Kong, India, Thailand, and Vietnam. Together with the information acquired earlier from Tokyo-based companies, these findings will be published in a forthcoming paper. The original study looked at the impact... View Details
Keywords: Peter K. Jacobs
  • August 1995 (Revised December 1997)
  • Case

Encyclopaedia Britannica (A)

By: Jeffrey F. Rayport
Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it. View Details
Keywords: Information Technology; Organizational Change and Adaptation; Information Publishing; Publishing Industry
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  • 01 Oct 1997
  • News

Class of '97 Placement Statistics Similar for September and January Cohorts

& Media 4% Investment Management 4% Health Care 3% Consumer Products 3% Other Services 12% Other Manufacturing 3% Employment by Company Size (number of employees)** 10,001 22% * 883 students graduated in the Class of 1997, with 607 in the... View Details
  • Web

Poor’s Manual: The Rise of Business Analysts - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The... View Details
  • June 2003 (Revised September 2004)
  • Exercise

The Pacific Sentinel: Role for Chris Coleman

By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
Keywords: Negotiation; Conflict of Interests; Decision Making; Publishing Industry
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  • November 2020
  • Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
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  • 06 Jan 2021
  • Working Paper Summaries

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

Keywords: by Alvin J. Silk and Ernst R. Berndt; Media & Broadcasting; Media & Broadcasting

    Leemore S. Dafny

    Leemore Dafny is the Bruce V. Rauner Professor of Business Administration and the Mary Ellen Jay and Jeffrey Jay Fellow at the Harvard Business School, and Professor of Public Policy at the Harvard Kennedy School. Dafny is an applied microeconomist whose... View Details

    Keywords: health care
    • Article

    All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity

    By: Natalia Garbiras-Díaz and Mateo Montenegro
    Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage... View Details
    Keywords: Social Influence; Electoral Behavior; Election Outcomes; Economics; Economy; Governance; Government and Politics; Social Media; Social Marketing; Society; Political Elections; Advertising
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    • 14 May 2019
    • Research & Ideas

    Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

    When health insurer Cigna Corp. appeared in front of a judge for allegedly misleading shareholders on Medicare regulations this spring, plaintiffs thought they had a strong case. After all, Cigna had published its own document titled... View Details
    Keywords: by Michael Blanding
    • March 1989
    • Teaching Note

    Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

    By: F. Warren McFarlan and H. Jeff Smith
    Keywords: Media; Consumer Products Industry; Manufacturing Industry
    Related
    • Web

    The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

    Fortune showcased a number of his images on full pages. These celebratory portrayals of U.S. Steel’s industrial might aligned with the ideals of Henry Luce, the publisher of Fortune , who spoke of his vision of the magazine as an... View Details
    • 13 Jun 2018
    • News

    The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

    In our latest “First Five Years” interview, we discuss product reviews, lessons learned at HBS, and more with BestReviews.com cofounders Momchil Filev and Ben Faw (both MBA 2014). The company, which they... View Details
    • 06 Mar 2019
    • News

    In a Kylie Jenner world, what does it mean to be a 'self-made' billionaire?

    • Profile

    Ann S. Moore

    Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce... View Details
    Keywords: Entertainment / Media; Entertainment / Media
    • 16 Jan 2019
    • Research & Ideas

    What Football Firings Teach Managers About Staying Relevant

    of himself as too laid-back and relaxed to be a strong leader, especially since he followed the notoriously intimidating Bill Parcells. It may be argued that Carroll was still unprepared to be a good coach, as he failed to adapt his style... View Details
    Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports