Publications

movie productions, a new cable TV channel, a book club, and one of the fastest growing new magazines in the last decade, O, The Oprah Magazine. Winfrey has won numerous awards for her work and is considered... View Details

Keywords: Entertainment & Broadcast Media

Profile

Ann Chao

different countries and industries to learn with and learn from. As a Social Studies/East Asian Studies concentrator with a strong interest in disability rights View Details

Keywords: Entertainment / Media

03 Feb 2009
First Look

First Look: February 3, 2009

would intrude ever more deeply and more precisely into consumer lives than broadcast media had been able to. Instead, the transformation is unfolding on a model of consumer... View Details

Keywords: Martha Lagace

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

Educators

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

ability to select and interact with consumers with little regard for time or geography. As with earlier media transformations, the greatest benefit will go to those who comprehend View Details

Keywords: by Peter K. Jacobs

04 Mar 2009
Op-Ed

Credit is Not the Bogey

commerce." A panoply of mortgage products (not all predatory, not all egregious) fueled the homebuilding industry, which kept the economy afloat during the last decade. While other sectors plummeted, housing stayed strong. Related View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services

1998
Working Paper

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: Thomas R. Eisenmann

Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States

06 Feb 2007
First Look

First Look: February 6, 2007

http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) View Details

Keywords: Martha Lagace

August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

January 2017 (Revised May 2020)
Case

Sesame Workshop (A): Bringing Big Bird Back to Health

By: Rosabeth Moss Kanter, Ryan Raffaelli and Jonathan Cohen

Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the... View Details

Keywords: Restructuring; Organizational Change and Adaptation; Leadership; Information Technology; Education; Media; Strategy; Education Industry

Educators

January 2011
Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch

HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details

Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States

December 1997 (Revised January 1998)
Case

STAR TV (F)

By: Michael Y. Yoshino and Cate Reavis

Keywords: Media and Broadcasting Industry

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Retail Industry; United States

Educators

March 2007
Teaching Note

Clear Channel Communications, Inc. (TN)

By: Felix Oberholzer-Gee

Teaching note to 707523. View Details

Keywords: Governing Rules, Regulations, and Reforms; Entertainment; Reputation; Media and Broadcasting Industry; United States

May 1994 (Revised September 1994)
Case

STAR TV (B)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry