Publications

01 Jun 2018
News

Disrupting India’s Dental Market

all confined to India, although some of the auxiliary services Clove has developed could be marketed beyond. For example, Singh created an online marketplace for dental instruments and equipment, called... View Details

Keywords: Sasha Issenberg

November – December 2008
Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz

The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details

Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics

2005
Manual

Problems and Cases in Health Care Marketing - Instructor Manual

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan

Keywords: Problems and Challenges; Cases; Health; Marketing; Books

1998
Book

Marketing Kakushin no Jidai 4: Eigyou Ryuutsuu Kakushin (The Age of Marketing Innovation 4: Sales and Distribution Innovation)

By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii

Keywords: Innovation and Invention; Marketing; Sales; Distribution

Article

Dynamic Consumption and Portfolio Choice with Stochastic Volatility in Incomplete Markets

By: George Chacko and Luis M. Viceira

Keywords: Decision Choices and Conditions; Investment; Markets

January 2012
Background Note

The Market for Energy: Scale, Cost, Security and the Environment (A)

By: Joseph L. Bower and Michael Norris

Keywords: Energy; Markets; Energy Industry

Educators

May 2014
Article

Investment Incentives in Labor Market Matching

By: John William Hatfield, Fuhito Kojima and Scott Duke Kominers

We provide an illustration of how the design of labor market clearing mechanisms can affect incentives for human capital acquisition. Specifically, we extend the labor market matching model (with discrete transfers) of Kelso and Crawford (1982) to incorporate the... View Details

Keywords: Human Capital; Marketplace Matching

Purchase

02 Apr 2009
Working Paper Summaries

The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization

Keywords: by Maria Guadalupe & Julie M. Wulf

18 May 2016
Other Presentation

Competing to Change the World: Creating Shared Value

By: Michael E. Porter

The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details

Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community; United States

December 2002 (Revised January 2004)
Background Note

Note on Credit Markets

By: Joshua D. Coval, Peter Tufano and Ivo Welch

Covers various aspects of credit markets, including discounting and pricing, team structure, and default. View Details

Keywords: Financial Markets; Marketing Strategy; Price; Groups and Teams; Organizational Structure; Credit

Educators

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

head to invoke the "Forgotten Man," winning over lunch-bucket Democrats overlooked by their party as well as bringing in new voters and energizing lapsed ones. At the same time, almost all Republicans came home to vote for their... View Details

Keywords: by John A. Quelch

Research Summary

Institutions, Markets and Growth: A Study of Comparative Corporate Governance

Co-authored with Kose John View Details

2006
Chapter

Knowledge Transfer Within Organizations, and Market Research in Product Development

By: Dorothy A. Leonard

1980
Chapter

Tests of Capital Market Theory and Implications of the Evidence

By: Michael Jensen

Keywords: Capital Markets; Mathematical Methods

Web

Faculty - Creating Emerging Markets

Interviews Dato' Sri Prof. Dr. Tahir Shinta Kamdani Jaime Augusto Zobel de Ayala Dante Roscini MBA Class of 1952 Professor of Management Practice of Business Administration Research Interests : capital markets , foreign direct investment... View Details

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical... View Details

Keywords: by Amelia Kunhardt

2002
Other Unpublished Work

Market Liquidity as a Sentiment Indicator

By: Malcolm Baker and Jeremy Stein

We build a model that helps to explain why increases in liquidity—such as lower bid–ask spreads, a lower price impact of trade, or higher turnover—predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational... View Details

Keywords: Price; Financial Liquidity; Trade; Valuation; Markets; Forecasting and Prediction; Equity; Stock Shares; Investment Return