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(1,808)
- News (352)
- Research (1,280)
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- Faculty Publications (1,027)
Show Results For
- All HBS Web
(1,808)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,027)
- Article
The Mass Marketing of Luxury
By: Jose Luis Nueno and John A. Quelch
Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.
- 1996
- Article
Country Managers: The Next Generation
By: Jon I. Martinez and John A. Quelch
Martinez, Jon I., and John A. Quelch. "Country Managers: The Next Generation." International Marketing Review 13, no. 3 (1996): 43–55.
- Article
Marketing Moves through EC Crosswords
By: John A. Quelch and Robert D. Buzzell
Quelch, John A., and Robert D. Buzzell. "Marketing Moves through EC Crosswords." MIT Sloan Management Review 31, no. 1 (Fall 1989): 63–74.
- 01 Dec 2016
- News
Passion Projects
Turning teddy bears into art On a trip to London in the 1980s, John O’Donnell (MBA 1977) and his wife snapped a picture of two teddy bears posed near a Buckingham Palace guard. The normally staid guard bowed to the bears, and the couple... View Details
Keywords: April White
- 1991
- Book
Global Marketing Management
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
- 2005
- Book
Problems and Cases in Health Care Marketing
Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.
- 01 Dec 1999
- News
African-American Alumni Conference Considers Success and the Bottom Line
Bynoe (MBA '75/JD '76) and cochairs Gregory A. White (MBA '90) and Jeffrey S. Perry (MBA '91), the conference brought together African-American alumni from HBS, the University of Chicago, and Northwestern University. The distinguished... View Details
Keywords: Mary Ellen Gardner
- 30 Oct 2018
Harvard MS/MBA Boston ShowCASE
Participate in the HBS case study method with Professor Tom Eisenmann and hear from representatives of both Harvard Business School and the John A. Paulson School of Engineering and Applied Sciences (SEAS)... View Details
- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
- Web
Harvard Business School
Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought... View Details
- 01 Dec 1998
- News
Chalsty Fellowship Will Help Black South Africans Attend HBS
When John S. Chalsty (MBA '57) stepped down as CEO of Donaldson, Lufkin & Jenrette last February, his colleagues honored him and commemorated his nearly thirty years of distinguished service at the firm by establishing the View Details
- 30 May 2017
- News
A change of power: Ford’s outside hire heralds electric era
- 01 Mar 2010
- News
Alumni Books
The Masters of Private Equity and Venture Capital: Management Lessons from the Pioneers of Private Investing by Robert A. Finkel (MBA ’89) with David Greising (McGraw-Hill) Ten investment and management masters share the wisdom they... View Details
- September 2004
- Article
How Global Brands Compete
By: Douglas B. Holt, John A. Quelch and Earl Taylor
Holt, Douglas B., John A. Quelch, and Earl Taylor. "How Global Brands Compete." Harvard Business Review 82, no. 9 (September 2004): 68–75.
- Article
Don't Forget Latin America
By: Jon I. Martinez, John A. Quelch and Joseph Ganitsky
Martinez, Jon I., John A. Quelch, and Joseph Ganitsky. "Don't Forget Latin America." MIT Sloan Management Review 33, no. 2 (Winter 1992): 78–92.
- 1986
- Book
Cases in Consumer Behavior
By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
- 01 Oct 1996
- News
71 Snapshots
Trading Up — Kenneth D. Brody Creating Miracles — Charles A. Coverdale Kid at Heart — John H. Eyler No Bull — Nancy E. Havens-Hasty Working Behind the Scenes — Alan F. Horn Mastering the Competition —... View Details