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(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
Show Results For
- All HBS Web
(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
- 1997
- Article
Business-to-Business Market Making on the Internet
By: Lisa R. Klein and John A. Quelch
Klein, Lisa R., and John A. Quelch. "Business-to-Business Market Making on the Internet." International Marketing Review 14, no. 5 (1997): 345–361.
- Article
Pharmaceutical Marketing Practices in the Third World
By: N. Craig Smith and John A. Quelch
Smith, N. Craig, and John A. Quelch. "Pharmaceutical Marketing Practices in the Third World." Special Issue on Quality of Life. Journal of Business Research 23, no. 1 (August 1991): 113–126.
- autumn 2003
- Article
Rediscover Your Customers
By: John A. Quelch and Gail J. McGovern
Quelch, John A., and Gail J. McGovern. "Rediscover Your Customers." European Business Forum, no. 15 (autumn 2003): 91.
- 1992
- Book
Ethics in Marketing
By: N. Craig Smith and John A. Quelch
Smith, N. Craig, and John A. Quelch. Ethics in Marketing. Homewood, IL: Irwin, 1992.
- 25 Feb 2019
- Blog Post
An Inside Look at the MS/MBA: Engineering Sciences Program - Facebook Live
A live conversation on the MS/MBA: Engineering Sciences joint degree program at Harvard Business School and the Harvard John A. Paulson School of Engineering and Applied Sciences, with HBS Professor Tom... View Details
- 1991
- Book
Global Marketing Management
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
- 2005
- Manual
Problems and Cases in Health Care Marketing - Instructor Manual
Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing - Instructor Manual. New York: McGraw-Hill/Irwin, 2005.
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but... View Details
- September 2018
- Teaching Note
Hunley, Inc.: Casting for Growth (Brief Case)
By: John A. Quelch and James T. Kindley
Teaching Note for HBS No. 919-501. View Details
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- Article
Western Multinationals Expand Into China
By: John A. Quelch and Maria Ibanez Gabilondo
Quelch, John A., and Maria Ibanez Gabilondo. "Western Multinationals Expand Into China." Market Leader, no. 50 (Fall 2010): 42–45.
- September 2008
- Article
Negative Ad Power
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Negative Ad Power." HBS Alumni Bulletin 84, no. 3 (September 2008): 47.
- May 2016
- Case
Implementing a Culture of Health
By: John A. Quelch and Emily C. Boudreau
Quelch, John A., and Emily C. Boudreau. "Implementing a Culture of Health." Harvard Business School Case 516-112, May 2016.
- 2012
- Chapter
Marketing and Democracy
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012.
- Fall–Winter 2009
- Article
Can Brand Obama Rescue Brand America?
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Can Brand Obama Rescue Brand America?" Brown Journal of World Affairs 16, no. 1 (Fall–Winter 2009): 163–178.
- February 2016 (Revised May 2016)
- Case
Community Health
By: John A. Quelch and Emily C. Boudreau
Keywords: Community Impact; Social Development; Wellness; Health; Corporate Strategy; Management; North America; Europe; Africa
Quelch, John A., and Emily C. Boudreau. "Community Health." Harvard Business School Case 516-075, February 2016. (Revised May 2016.)
- May 2014 (Revised January 2015)
- Case
Vaxess Technologies, Inc.
By: John A. Quelch and Margaret L. Rodriguez
In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details
Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry
Quelch, John A., and Margaret L. Rodriguez. "Vaxess Technologies, Inc." Harvard Business School Case 514-107, May 2014. (Revised January 2015.)
- January 2013
- Supplement
Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan