Internet and the Web - Publications - Faculty & Research

06 Jun 2018
Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

inbound call center, working in six divisions selling different digital services, such as cable TV packages, cellular phone plans, and internet connectivity services. The... View Details

Keywords: by Rachel Layne

12 Nov 2001
Research & Ideas

Facing the New World Order

has a real advantage, to kind of shed some of the barnacles that were created during the Internet experiment and View Details

Keywords: by Staff

01 Dec 1997
News

Growing Together

Since its official launch four years ago, the School's Initiative on Social Enterprise has flourished, providing ever-greater support and know-how for HBS students, alumni, and... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

Choosing the right software platform is a critical task for developers. It can be a business life-or-death decision picking between Android or iPhone, Amazon Web Services or Google Cloud Platform, Xbox or... View Details

Keywords: by Michael Blanding; Technology

Web

Faculty & Researchers - Managing the Future of Work

Chicago Press, 2021. IBM Watson at MD Anderson Cancer Center , Harvard Business School case, 2020. With Mel Martin and Sarkis Agaian. How the Internet Became Commercial:... View Details

June 2016
Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh

HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details

Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States

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05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

Summing Up Platform leadership, the process by which base technologies are developed and on which innovations created by many entrepreneurs can be based, may be characteristic of View Details

Keywords: by James Heskett

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

such as working with a team and making key decisions based on limited information. For French, now president of Westport, ConnecticutÐ based On-Link Corporation, a maker of electronic catalogs for online and... View Details

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

26 Jul 2011
News

An Entrepreneur of the Arts

Sister Cities International. “Most importantly,” she says, “the OPM program inspired me to look for opportunities to grow and expand while leveraging my existing brand. My OPM classmates gave me a lot of inspiration View Details

Keywords: ballet; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

been using Clarivate Web of Science to collect citation and reference patterns from more than 12,000 works across 15 disciplines published as of 2015, with the goal of... View Details

Keywords: by Ben Rand

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

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February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

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Research Summary

Overview

By: Lynda M. Applegate

My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details

Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Africa; North and Central America; Middle East

01 Dec 2013
News

Faculty Q&A: Playing the Hits

concert promoters very smartly, and that helped propel her into stardom. They also used the Internet really well, communicating with fans on social media View Details

Keywords: Patrick Kirchner; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

July 2006
Article

The Architecture of Participation: Does Code Architecture Mitigate Free Riding in the Open Source Development Model?

By: Carliss Y. Baldwin and Kim B. Clark

Keywords: Design; Information Technology; Internet and the Web

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2011
Article

Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

By: Michael Zhang and Feng Zhu

In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details

Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore

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01 Mar 2011
News

On the Outside at HBS

cultural issues. — Debbie Rosenbaum (MBA ’08/JD ’10) is an intellectual property, technology, and Internet attorney with a law firm in Washington, D.C. She also works with entrepreneurs on new-media... View Details

February 2000 (Revised October 2000)
Case

Open Market, Inc.: The E-Commerce Wars

By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani

Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details

Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Web Services Industry; Web Services Industry

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January 2009
Case

Microsoft's Search

By: Jan W. Rivkin and Eric J. Van den Steen

In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in... View Details

Keywords: Digital Marketing; Competitive Strategy; Internet and the Web; United States

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