Publications

March 1998 (Revised June 1999)
Case

DigitalThink: Building a Sales Force

By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall

A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details

Keywords: Internet and the Web; Salesforce Management; Business Startups; Service Industry

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Sep 2013
News

Beantown as a Beacon

replicated elsewhere. Here are a few Boston-born ideas highlighted by the event's panelists that appear ready for export. TWO BIRDS, ONE JOB Attacking poverty and a national labor shortage While serving as a Big Brother, View Details

January 2001 (Revised June 2001)
Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details

Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France

Keywords: Julia Hanna; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

05 Jul 2011
First Look

First Look: July 5

taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's strategy and operations which differ in many ways from View Details

Keywords: Sean Silverthorne

01 Jun 1999
News

Sixth Annual Cyberposium an SRO Success

standing-room-only, jam-packed marathon of discussion panels, keynote addresses, product demos, and networking opportunities. Sponsored by the student-led High Tech and New Media Club, this year's... View Details

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have... View Details

Keywords: by Dina Gerdeman; Retail

01 Dec 2000
News

Vivek Ranadivé

software bus and plug applications into that." As simple as it sounds, this insight had a dramatic impact on the financial services institutions that were among Ranadivé's first customers. (TIBCO is an... View Details

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

downtime created by the collapse of the Internet bubble gave rise to a host of new applications that we now collectively know as Web 2.0. Technologies and materials left unused due to the collapse of one... View Details

Keywords: by Martha Lagace

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

"Multimedia and the Boundaryless Organization." With the creation of services such as online newspapers and television home shopping, information... View Details

Keywords: Elaine Gottlieb

07 Feb 2012
First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist... View Details

Keywords: Sean Silverthorne

January 2018
Case

Scaling Swagbucks (A)

By: Jeffrey F. Rayport and Matthew G. Preble

In early 2014, Chuck Davis (HBS '86) has joined Swagbucks as its first professional CEO to scale a successful and profitable brand promotion and consumer research business. Davis came into the job while serving as a venture partner at TCV, a growth stage VC firm,... View Details

Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Web Services Industry

March 2021
Supplement

CashDrop (B1)

By: Rembrand Koning, Paul A. Gompers and Sarah Gulick

After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the tensions between the two funds: a traditional VC fund who would offer Flores-Martinez a prestigious platform, and a... View Details

Keywords: Small Business; Entrepreneurship; Business Startups; Venture Capital; Internet and the Web; Decision Choices and Conditions; Technology Industry; Technology Industry; Chicago; Illinois