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- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
1960, electronic data processing as well as information storage and retrieval had made a lasting impression in both the private and the public sectors, and discoveries and improvements in areas such as circuit design and solid-state... View Details
- November 1999
- Case
Lucent Technologies: Optical Networking Group
By: Marco Iansiti and Barbara Feinberg
Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details
Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure
Iansiti, Marco, and Barbara Feinberg. "Lucent Technologies: Optical Networking Group." Harvard Business School Case 600-053, November 1999.
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
dollars spent in the store not only increases the dollar value of the coupons received by the customer, but also yields higher redemption rates reflecting the massively improved relevance of the tailor-made offers to each individual... View Details
- February 2010 (Revised March 2010)
- Supplement
Leading Change at Simmons (E)
By: Amy C. Edmondson and Susan Thyne
This case updates the “Leading Change at Simmons” series by examining Simmons' increasing debt under the ownership of Thomas H. Lee, a private equity firm. Charlie Eitel, the former CEO, wonders what the company's, and his, legacy will be after declaring bankruptcy... View Details
Keywords: Borrowing and Debt; Private Equity; Insolvency and Bankruptcy; Leading Change; Operations; Organizational Change and Adaptation; Organizational Culture; Ownership; Performance Improvement; Consumer Products Industry
Edmondson, Amy C., and Susan Thyne. "Leading Change at Simmons (E)." Harvard Business School Supplement 610-061, February 2010. (Revised March 2010.)
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- November 2008
- Case
Syngenta International AG: Tropical Sugar Beet
By: Ray A. Goldberg and Alwin R. Kopse
Syngenta has developed a new sugar beet crop especially useful to tropical climates that enable double cropping to take place and provide both food and energy from the soil. Thus both the governments of Colombia and India are enthused about the new technological... View Details
- September 2012
- Supplement
Industrial Metrology: Getting In-Line? (B)
By: Willy Shih
Rainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement... View Details
Keywords: Performance Trajectories; Emerging Technologies; Manufacturing Tools; Carl Zeiss; Go-to-market Strategy; Disruptive Innovation; Technological Innovation; Production; Performance Improvement; Measurement and Metrics; Manufacturing Industry; Germany
Shih, Willy. "Industrial Metrology: Getting In-Line? (B)." Harvard Business School Supplement 613-041, September 2012.
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
needed to commercialize products of new technology. Embedded, too, were the basic functional capabilities—product development, production, and distribution and marketing—that were needed in order to continue to View Details
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I identify opportunities in emerging markets? How important are... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
induced about 12 percent of the pharmaceutical market to buy that way. Once that was done, it was comparatively straightforward to use the same inducements to persuade people who had Web access to do that over the Internet, saving the cost of telemarketing centers. Q:... View Details
- January 2021 (Revised March 2021)
- Supplement
Toyota and Its Labor Union in Argentina (B)
By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago
Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). The strategy for moving forward was built on an... View Details
Keywords: Manufacturing Performance; Production; Performance Improvement; Strategy; Labor Unions; Labor and Management Relations; Agreements and Arrangements; Strategic Planning; Factories, Labs, and Plants; Auto Industry; Argentina
Tamayo, Jorge, Erik Snowberg, and Jenyfeer Martinez Buitrago. "Toyota and Its Labor Union in Argentina (B)." Harvard Business School Supplement 721-412, January 2021. (Revised March 2021.)
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
them and increase their value and feasibility. Alternatively, humans could work more iteratively with AI, constantly shaping and improving the ideas it provides. The most productive way to use generative AI,... View Details
- June 2005 (Revised August 2006)
- Case
Ducati Corse
By: Francesca Gino and Andrew P. McAfee
Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details
Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy
Gino, Francesca, and Andrew P. McAfee. "Ducati Corse." Harvard Business School Case 605-091, June 2005. (Revised August 2006.)
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
prices. Third, opening new stores and launching a blizzard of new products create only superficial growth. Such strategies take top management's eye off of improving same store sales year-on-year. This is... View Details
- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
landscape of possibilities, while a product development team struggles to understand customers' changing needs and to invent new ways to serve them, and a production team seeks to View Details
Keywords: by Sarah Jane Gilbert
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
end users would agree: Their distribution channels are outdated and unwieldy, serving neither customers nor channel partners as well as they should. In a few cases, distribution channels are streamlined and satisfying for all participants. In some cases, technology has... View Details
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
success to the success of its engines in delivering valuable up-time to ultimate customers. But it did much more than that. By guaranteeing up-time at a given cost, GE's management created a built-in incentive to improve the View Details
Keywords: by James Heskett
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect routines,” Ascarza says. More services and products than ever are now sold online. That means the... View Details
- 30 Sep 2008
- First Look
First Look: September 30, 2008
technical and economic competitiveness with petroleum-based polymers and conventional composites. We assess whether these developments also improve the environmental sustainability of biopolymers, by using a life cycle approach. We... View Details
Keywords: Martha Lagace