Publications

August 2012
Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan

Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details

Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures

Find at Harvard

December 2018
Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

Web

The Business of Entertainment, Media, and Sports - Course Catalog

Ninja, Spotify, the NFL, MRC’s House of Cards, Disney versus Netflix, Nike sneakers, and Magnolia Network. Grading Grading is based on class participation (50%) and the final project (50%). Copyright © 2023... View Details

05 Sep 2019
News

Making the Right Technical Hire

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

of fast food. Easterbrook, who had been a longtime McDonald’s branding executive from the UK, was tapped to take over as CEO. The case cites an interview with a former colleague, Richard Robinson, saying,... View Details

Keywords: by Avery Forman; Food & Beverage

Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han

Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior

Find at Harvard

19 Mar 2021
Blog Post

Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities

during her time as a White House intern (Fall 2010), Camille and her sister Rachel founded Healthy Girls Save The World (HGSW) on August 8th, 2011. HGSW seeks to provide "transformational experiences and education on proper nutrition, the... View Details

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

HBS Working Knowledge recently celebrated its tenth birthday, and we mark the occasion by looking back and looking forward. We've asked HBS Dean Nitin Nohria and a number of faculty to both remark on what they view as the most significant... View Details

Keywords: by Sean Silverthorne

February 2017
Supplement

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle

In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details

15 Aug 2021
News

You’ve Never Heard of the Biggest Digital Media Company in America

more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his... View Details

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India

August 2023 (Revised September 2023)
Case

Zegna

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details

Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

cities—Baltimore, Boston, Detroit, New York, and Washington, DC—to see how hundreds of thousands of street blocks changed over time. By cross-referencing the Streetchange values with other demographic data,... View Details

Keywords: by Michael Blanding; Real Estate

07 Sep 2010
News

China: Looking beyond the boom

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

branding partnership would set off a wave of questionable decisions. “It set them on a cycle of, for the first time, raising outside capital, borrowing money from a bank, but also taking equity from venture... View Details

Keywords: by Pamela Reynolds

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

some cases, such an approach is challenging in the cannabis industry due to advertising regulations. Does the brand have the stamina, resilience, and available capital to last in an evolving market? The fractured nature View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

your top brand is even stronger than it was 15 years ago. Both of those things play into that price sensitivity component. Either way, our findings indicate that consumers would need to be paid more.”... View Details

Keywords: by Rachel Layne

August 2011
Supplement

John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)

August 2011
Supplement

An Interview with John Fahey, President and CEO of National Geographic Society

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Problems and Challenges; Sales; Natural Environment; Business Strategy; Web Sites