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      • April 1993 (Revised June 1993)
      • Case

      Bayerische Motoren Werke AG (BMW)

      By: Robert J. Dolan
      In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
      Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
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      Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
      • 1993
      • Chapter

      Global Competition in Technology

      By: Stephen P. Bradley, R. L. Nolan and J. A. Hausman
      Keywords: Globalized Markets and Industries; Competition; Information Technology; Technology Industry
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      Bradley, Stephen P., R. L. Nolan, and J. A. Hausman. "Global Competition in Technology." In Globalization, Technology, and Competition: The Fusion of Computers and Telecommunications in the 1990s, edited by S. P. Bradley, J. A. Hausman, and R. L. Nolan. Boston: Harvard Business School Press, 1993, Korean ed.
      • 1993
      • Chapter

      Telecommunications: Deregulation and Globalization

      By: R. H.K. Vietor and D. B. Yoffie
      Keywords: Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; Policy; Telecommunications Industry
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      Vietor, R. H.K., and D. B. Yoffie. "Telecommunications: Deregulation and Globalization." In Beyond Free Trade: Firms, Governments, and Global Competition, edited by D. B. Yoffie. Boston, MA: Harvard Business School Press, 1993.
      • March 1993 (Revised April 1995)
      • Case

      Singapore

      By: Forest L. Reinhardt and Edward Prewitt
      Since winning independence in 1965, Singapore achieved some of the world's highest rates of economic growth. A large part of GDP and employment came from direct investment by multinational companies in low-cost assembly work, but in the 1990s Singapore's rising wage... View Details
      Keywords: Transition; Decision Choices and Conditions; Development Economics; Economic Growth; Foreign Direct Investment; Multinational Firms and Management; Employment; Wages; Singapore
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      Reinhardt, Forest L., and Edward Prewitt. "Singapore." Harvard Business School Case 793-096, March 1993. (Revised April 1995.)
      • January 1993 (Revised November 1993)
      • Case

      FCB and Publicis (A): Forming the Alliance

      By: Rosabeth M. Kanter
      Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details
      Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany
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      Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
      • January 1993 (Revised November 1993)
      • Case

      FCB and Publicis (B): Managing Client and Country Diversity

      By: Rosabeth M. Kanter
      Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details
      Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States
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      Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
      • December 1992
      • Case

      BASF: Corporate Advertising for 1992

      By: Stephen A. Greyser and Norman Klein
      Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
      Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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      Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
      • 1992
      • Book

      Canada at the Crossroads: The Reality of a New Competitive Environment

      By: M. E. Porter and The Monitor Company
      Keywords: Global Strategy; Globalized Markets and Industries; Canada
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      Porter, M. E., and The Monitor Company. Canada at the Crossroads: The Reality of a New Competitive Environment. Ottawa: Business Council on National Issues, 1992.
      • September 1992 (Revised November 1997)
      • Case

      DHL Worldwide Express

      By: John A. Quelch
      The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details
      Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry
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      Quelch, John A., and Greg Conley. "DHL Worldwide Express." Harvard Business School Case 593-011, September 1992. (Revised November 1997.)
      • August 1992
      • Case

      Otis Pacific Asia Operations (A): National Challenges

      By: Michael Y. Yoshino
      Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
      Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong
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      Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
      • May 1992 (Revised January 2000)
      • Supplement

      ABB: Accountability Times Two (B)

      By: Robert L. Simons
      Describes internal allocation conflicts in a complex global company structured as a matrix organization. ABB Switzerland has secured and will build an important power station project; however, internal market allocation policies dictate that this work be handled by ABB... View Details
      Keywords: Multinational Firms and Management; Conflict Management; Complexity; Sweden; Switzerland
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      Simons, Robert L. "ABB: Accountability Times Two (B)." Harvard Business School Supplement 192-142, May 1992. (Revised January 2000.)
      • February 1992 (Revised September 1995)
      • Case

      Goldman, Sachs & Co.: Nikkei Put Warrants--1989

      By: Peter Tufano
      Japanese financial institutions' willingness to sell put options on the Nikkei Stock Average provides investment banks with the raw material from which to create a security that would allow U.S. investors to bet on falls in the Japanese Stock Market. The investment... View Details
      Keywords: Debt Securities; Investment Banking; Product Design; Globalized Markets and Industries; Japan; United States
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      Tufano, Peter. "Goldman, Sachs & Co.: Nikkei Put Warrants--1989." Harvard Business School Case 292-113, February 1992. (Revised September 1995.)
      • 1991
      • Book

      Global Marketing Management

      By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
      Keywords: Globalization; Marketing; Management
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      Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
      • November 1991 (Revised June 1997)
      • Case

      Micom Caribe (A)

      By: David M. Upton and Joshua D. Margolis
      Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
      Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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      Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
      • 1991
      • Book

      Advantage Sweden

      By: Michael E. Porter, Orjan Solvell and I. Zander
      Keywords: Industry Clusters; Competitive Advantage; Corporate Strategy; Industry Structures; Global Strategy; Economy; Sweden
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      Porter, Michael E., Orjan Solvell, and I. Zander. Advantage Sweden. Stockholm: Norstedts Förlag, 1991. (Second ed., Stockholm: Norstedts Juridik, 1993.)
      • 3 Oct 1991
      • Lecture

      How are Changes in the Global Capital Markets Affecting Interaction between Shareholders and Corporations?

      By: W. Carl Kester
      Keywords: Capital Markets; Business and Shareholder Relations
      Citation
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      Kester, W. Carl. "How are Changes in the Global Capital Markets Affecting Interaction between Shareholders and Corporations?" Lecture at the Forum on Cooperation Between Shareholders and Corporations: An Agenda for Competitiveness, Investor Responsibility Research Center, Washington, D.C., October 3, 1991. (Panel moderator.)
      • September 1991 (Revised August 1996)
      • Case

      Procter & Gamble Co., The: Lenor Refill Package

      By: John A. Quelch
      The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details
      Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States
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      Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
      • Article

      Global Strategic Linkages and Industry Structure

      By: N. Nohria and C. Garcia-Pont
      Keywords: Global Range; Strategy; Supply and Industry
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      Nohria, N., and C. Garcia-Pont. "Global Strategic Linkages and Industry Structure." Strategic Management Journal 12 (Summer 1991): 105–124.
      • June 1991
      • Supplement

      Global Marketing Management, Video Index

      By: John A. Quelch
      Citation
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      Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
      • May 1991
      • Supplement

      Global Marketing Management, Video

      By: John A. Quelch
      Citation
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      Quelch, John A. "Global Marketing Management, Video." Harvard Business School Video Supplement 891-511, May 1991.
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