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Show Results For
- All HBS Web
(1,157)
- People (3)
- News (281)
- Research (704)
- Multimedia (14)
- Faculty Publications (360)
- 17 Jul 2012
- First Look
First Look: July 17
Review 90, nos. 7-8 (July-August 2012) Abstract The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation.... View Details
Keywords: Sean Silverthorne
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
to supply beef markets around the world, but it faced a perfect storm of rising feed and fuel prices, a global credit crisis, and industry analysts skeptical about the company's debt load. Purchase the case:... View Details
Keywords: Martha Lagace
- 01 Oct 1996
- News
Leading In a New Era
Four 1971 classmates — three who serve on the front lines of corporate leadership in the 1990s and one learned observer of the changing role of the senior executive — comment on the complex task of running a successful company in an economy transformed by View Details
Keywords: Nancy O. Perry
- 05 Oct 2010
- First Look
First Look: October 5, 2010
delivers in the current period conditional on a stockout in the prior period. We also provide a method for estimating the impact of changes in supplier performance along these two dimensions on customer demand. Using data from Hugo Boss, a manufacturer of View Details
Keywords: Sean Silverthorne
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
'leadership'." Today's leadership heroes, however, stimulated debate about just what constitutes leadership. It is an important discussion, as several pointed out. Paul Stavrand put it this way: " we need to be concerned about the outcomes of business... View Details
- 01 Jun 2014
- News
Screen Saver
Gamble, and other consumer-goods businesses. "Create or identify the need, and then fulfill that need in a big way." Lopez arrived at Starbucks in 2004 to lead its global consumer-products division and, over time, expanded his... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to exploit this advantage in... View Details
- 01 Jun 2003
- News
Up Against The Firewall
though many kinds of cyber intrusions are not required to be reported or made public, known U.S. assaults are up nearly 300 percent since 2001, when over 52,000 cyber incidents were recorded. In that year, by some estimates, hacking accounted for $15 billion in damage... View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand management, product development, and international marketing. Explores the opportunities and challenges facing luxury niche products in the global economy. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
Keywords: Martha Lagace
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
getting locked in. Governance in Global Information Economy Author:F. Warren McFarlan Periodical:China Journal of Information Systems 1, no. 1 (October 2007): 8-15 Abstract In the early 21st century, IT has become more important than... View Details
Keywords: Martha Lagace
- 01 Dec 2000
- News
Latin America's Decade
Gaston Azcarraga's Grupo Posadas acquired the Caesar Park brand of luxury hotels in Brazil and Argentina in 1998, he faced the familiar challenge of bridging cultural and linguistic differences. "We realized that being similar is not the... View Details
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
the life I want, not the life that society deems successful. Since then, my goal has been to inspire and empower more Japanese people to maximize their potential in a global context. How has your Asian identity shaped you? I was the... View Details