Publications

04 Oct 2021
Blog Post

Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS

After a year and half as a Process Engineer at Exxon Mobil in Texas, followed by a year and a half working in supply chain optimization at Pinnacle Foods in New Jersey, Sheil faced a choice – begin her MBA... View Details

Keywords: Private Equity; Venture Capital

July 1989 (Revised May 2004)
Case

Colonial Homes

By: David E. Bell

Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details

Keywords: Customer Value and Value Chain; Contracts; Price; Price Bubble; Fluctuation; Monopoly; Problems and Challenges; Sales; Accommodations Industry; Real Estate Industry

January 2013 (Revised March 2013)
Supplement

MuMaté (B-2): Confidential for Cantor

By: Thomas R. Eisenmann and Alex Godden

MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details

Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

(Barcelona Wine Bar and bartaco). He is currently a board member of US Foods and multiple privately-owned restaurant groups. Course Overview Uniquely within the HBS EC curriculum, this course is industry specific. Despite its... View Details

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and decadent treats when they bring their own bags than when they... View Details

Keywords: by Carmen Nobel; Retail

22 Feb 2022
News

An Rx for Small Business Recovery

business can get a loan.” Small Businesses Strengthen US Supply Chains The current global supply chain back-up underscores the importance of valuing and fostering small... View Details

Keywords: Deborah Blagg

April 2024 (Revised October 2024)
Case

New Belgium Brewing and Climate Change

By: Michael W. Toffel, Kenneth P. Pucker and Michael Norris

In 2023, Colorado-based craft brewery New Belgium Brewing was considering how best to meet its emissions reduction targets. After decades of growth, the beermaker had grown to become one of the largest craft brewers in the U.S., and was purchased in 2019 by Japanese... View Details

Keywords: Beer; Carbon Accounting; Carbon Credits; Operation Management; Renewable Energy; Supply Chain; Environmental Sustainability; Climate Change; Corporate Social Responsibility and Impact; Food and Beverage Industry; United States; Colorado

21 Jul 2015
First Look

First Look: July 21, 2015

company's efforts on its entire value chain from its raw materials sourcing to the lifestyle of its end consumers. The plan especially centered on wood, which represented 60% of IKEA Group's total... View Details

Keywords: Sean Silverthorne

24 Mar 2015
First Look

First Look: March 24

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2575912 Cases & Course Materials Harvard Business School Case 515-011 Muñoz Group: Sustaining Global Vertical Integration Through Innovation Muñoz Group, which supplied supermarket View Details

Keywords: Sean Silverthorne

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

Profile

Mallika Ahluwalia

school system, Mallika accepted her first international development challenge. Working in a small team, Mallika helped run a United Nations World Food Program project in Namibia that fed 90,000 AIDS-affected orphans. "I got closely... View Details

Profile

Rachel Silverstein

classical training in corporate finance could bring a lot of value – in structure and strategy – to a startup." Rachel's hunch was right, and she proceeded to work for two different startups in the food... View Details

Keywords: Financial Services; Retail/Hospitality; CPG

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan

March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

12 Aug 2010
News

What Is Customer Opinion Good For?

Keywords: Prof. Jim Heskett; Manufacturing

January 2004 (Revised March 2005)
Case

Valuation Ratios in the Restaurant Industry

By: Paul M. Healy and Krishna G. Palepu

Examines factors underlying differences in valuation multiples (price-earnings and price-to-book) across four firms in the restaurant industry. View Details

Keywords: Business Earnings; Valuation; Mathematical Methods; Food and Beverage Industry