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  • All HBS Web  (1,500)
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  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the View Details
Keywords: Sean Silverthorne
  • Fast Answer

Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community  Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian.  ... View Details
  • August 2016
  • Supplement

HEINEKEN—Brewing a Better World (B)

By: Forest L. Reinhardt, José Alvarez and Tonia Junker
This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details
Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry
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Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.
  • 9 Dec 2011 - 10 Dec 2011
  • Conference Presentation

Taste Contested: The Construction of American Wine Culture, 1967-1976

By: Ai Hisano
This paper examines the role of taste in American consumer society by analyzing how wine came to symbolize sophistication during the 1960s and 1970s. View Details
Keywords: Consumer Behavior; Attitudes; Food and Beverage Industry; United States
Citation
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Hisano, Ai. "Taste Contested: The Construction of American Wine Culture, 1967-1976." Paper presented at the International Conference on Food Studies, Food Studies Knowledge Community, Las Vegas, NV, December 9–10, 2011.
  • 01 Dec 1998
  • News

New HBS Alumni Board Members

and his wife, Lisa, live in Rhode Island with their two children. Robert A. Hut (12th OPM) is executive vice president of Tams-Witmark Music Library, Inc., which licenses to the world market the stage performance rights of Broadway... View Details

    William K. Coors

    Under Coors' leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer... View Details
    Keywords: Food & Tobacco

      Ralph A. Hart

      Hart was instrumental in taking the newly public company, Heublein, to new heights. He grew revenues five-fold (from $100 million to $500 million) and dramatically expanded Heublein’s international footprint with production facilities in 34 countries. Under his... View Details
      Keywords: Food & Tobacco

        Bowman Gray

        Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with Camel for the top spot in the... View Details
        Keywords: Food & Tobacco
        • 13 Jun 2017
        • Blog Post

        7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level

        career safety net Spangler dining food #3. Another one? In just two years, you get two degrees - i.e. efficiency is key here 🔑🔒   [https://media.giphy.com/media/GV3aYiEP8qbao/giphy.gif]   #4. Harvard isn’t a traditional... View Details
        • 03 Jun 2021
        • Blog Post

        HBS Pilots First Impact Investing Fund

        carries a variety of healthy items and foods from “home” such as their famous fresh sugar cane juice. Casabe’s impact potential spans three areas: first, increasing income and wealth creation for the BIPOC community; second, supporting... View Details
        • 16 Feb 2004
        • Research & Ideas

        European Private Equity—Still a Teenager?

        The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details
        Keywords: by Martha Lagace; Financial Services
        • 11 Oct 2016
        • Blog Post

        Why We Recruit: HelloFresh

        with your friends, families, colleagues and loved ones. Our growth trajectory and expansion have been phenomenal over the past few years, and look set to continue as the market grows globally. How long has your organization been... View Details
        Keywords: Consumer Products / Retail

          Asa G. Candler

          The breakthrough for Coca-Cola came shortly after the company was formed, when Candler realized the potential of his patent syrup not as a miracle drug, but as a simple soda fountain drink. Candler sent salesmen across the U.S. instructing druggists how to View Details
          Keywords: Food & Tobacco
          • 01 Apr 1998
          • News

          Microfinance's Big Payoff: Michael Chu and ACCION International

          its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night... View Details
          • 21 Jul 2015
          • First Look

          First Look: July 21, 2015

          professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals' services, price setting, choice... View Details
          Keywords: Sean Silverthorne

            Milton S. Hershey

            Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million... View Details
            Keywords: Food & Tobacco
            • June 1995 (Revised July 2006)
            • Supplement

            Barilla SpA (B)

            By: Janice H. Hammond
            Supplements the (A) case. View Details
            Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
            Citation
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            Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, June 1995. (Revised July 2006.)
            • 14 Feb 2012
            • First Look

            First Look: February 14

            food to be resold at a significant discount. Rauch faced significant challenges in the implementation and execution of his plan, notably legal hurdles related to selling products past their expiration date, View Details
            Keywords: Carmen Nobel
            • October 2005 (Revised February 2007)
            • Case

            Ripe 'n Ready

            By: Ray A. Goldberg and Laura Winig
            Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they... View Details
            Keywords: Quality; Brands and Branding; Competitive Strategy; Food and Beverage Industry
            Citation
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            Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
            • 01 Dec 2017
            • News

            Yoga Inc.

            phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
            Keywords: Deborah Halber
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