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(1,485)
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- Faculty Publications (682)
- Web
Forest L. Reinhardt | About
interested in the relationships between market and nonmarket business strategy, the connections between the activities of government entities and those of firms, the behavior of private and public organizations that manage natural... View Details
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
Learn about the career resources available to HBS alumni through HBS Career & Professional Development When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in View Details
- May 2001
- Teaching Note
Campbell Soup Company: A Leader in Continuous Replenishment Innovations TN
By: Ananth Raman
Teaching Note for (9-195-124). View Details
- January 1987 (Revised June 1989)
- Case
Coca-Cola vs. Pepsi-Cola (A)
Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details
Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (A)." Harvard Business School Case 387-108, January 1987. (Revised June 1989.)
- December 2012 (Revised May 2013)
- Case
Domaines Barons de Rothschild (Lafite): Plus ça change…
For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to... View Details
Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; France; China
Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change… ." Harvard Business School Case 913-402, December 2012. (Revised May 2013.)
- August 2016
- Supplement
HEINEKEN—Brewing a Better World (B)
By: Forest L. Reinhardt, José Alvarez and Tonia Junker
This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details
Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.
- 01 Mar 2021
- Blog Post
Building Sustainable Brands
role to ask her about what life has been like since HBS and what she is looking forward to most. Where are you working now? After HBS, I joined General Mills, one of the largest food manufacturers in the world, as an Associate View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
position that would blend my creative and management interests. Although I love dogs, it turned out that marketing dog food didn’t provide me with enough creative exercise. So I sidestepped into working for... View Details
- Research Summary
Overview
Dr. Lurtz researches the history of agricultural economies in Latin America. She has a particular interest in export agriculture and attendant state- and locally-driven modernization projects. Her current work looks to the coffee economy of southern Mexico in the 19th... View Details
Keywords: Coffee Production; Institutions; Property Rights; Labor History; Credit; Modernization; Development Economics; Rural Scope; Trade; Food; Agribusiness; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; Goods and Commodities; History; Growth and Development; Emerging Markets; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell... View Details
Keywords: Food & Tobacco
- Portrait Project
Kelly O’Neil
I will find value in what the world discards. As a child, I dreaded taking out the compost. Walking all the way across the yard with a bucket of fresh smelly food for the compost heap was absolute torture. I couldn't believe that putrid... View Details
- 17 Sep 2020
- News
HBS Goes Back To School
community,” says Andrew Falzone, director of campus and food services. AUGUST 6 This chronicle of the HBS’s Re-entry Pilot Day by Marketing and Communications writer Shona Simkin offers an inside look at how... View Details
- May 2020
- Article
Digitizing Disclosure: The Case of Restaurant Hygiene Scores
By: Weijia (Daisy) Dai and Michael Luca
Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies... View Details
Keywords: Corporate Disclosure; Consumer Behavior; Knowledge Dissemination; Food and Beverage Industry
Dai, Weijia (Daisy), and Michael Luca. "Digitizing Disclosure: The Case of Restaurant Hygiene Scores." American Economic Journal: Microeconomics 12, no. 2 (May 2020): 41–59.
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States
McCraw, Thomas K., and Richard S. Tedlow. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers." Harvard Business School Case 384-265, June 1984.
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
in moving out of lower-value into higher-value paths as technologies and markets changed. Before World War II those managers became proficient in monitoring the processes of production and marketing in each... View Details
- 01 Dec 2009
- News
Losing Our Competitive Edge
are the exceptions. In the vast majority of high-tech products (and even some low-tech products like apparel), knowledge about manufacturing helps you design products and get them to market quickly. What this means is that when... View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk. Historically, these problems were... View Details
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
cases are made of, a fact not lost on professors Gerardo Lozano and Carlos Romero at Mexico's Escuela de Graduados en Administración y Dirección de Empresas (EGADE). Rather than focus on cross-cultural marketing or management issues,... View Details
- 13 May 2013
- Blog Post
This husband, father and former pilot in the Marine Corps takes on HBS and his vision of changing communities for the better.
talk to two classmates from the same company, that worked in the same country, are from the same city, but that have two completely different sets of experiences and aspirations. I want to start businesses that change communities for the better. In particular, I want... View Details