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  • March 2001 (Revised June 2001)
  • Case

Identifying and Realizing Investments in Eastern Europe (A)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook
A Greek milling firm wants to invest in Eastern Europe. The case explores the firm's search strategy and its due diligence process after a potential investment, and considers how the company should structure its bid. A rewritten version of an earlier case. View Details
Keywords: Foreign Direct Investment; Venture Capital; Emerging Markets; Business and Government Relations; Financial Strategy; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Europe
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  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

https://cb.hbsp.harvard.edu/cbmp/product/718039 Harvard Business School Case 517-064 Note on the Impact of Millennials on the Food System In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

going to make the food space more vulnerable in the next five years. There is going to be enormous change, both because of the way people eat and because new models are starting to come into the equation that will erode the... View Details
Keywords: by Sean Silverthorne; Retail
  • July 2019
  • Case

LaCroix Sparkling Water

By: Tomomichi Amano, Das Narayandas and Kerry Herman
Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry
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  • 01 Apr 1997
  • News

Manager's Notebook

customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details
Keywords: Judith Ross
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

higher for generalists. Free samples have little effect on any type of physician. We also introduce a key methodological innovation to the marketing and economics literature. We show that moment conditions—typically used in traditional... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2018
  • News

Ink: Alumni Books and Recommendations

of male HBS grads to the executive office was not easy, but for women still unwelcomed above the glass ceiling in the ’70s, getting there was especially difficult. “She was one smart, sharp cookie,” says a classmate of Ellen Marram (MBA 1970), a View Details
  • October 2013 (Revised June 2014)
  • Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
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  • 16 Feb 2004
  • Research & Ideas

European Private Equity—Still a Teenager?

The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details
Keywords: by Martha Lagace; Financial Services
  • Profile

Max Wibaux

GlaxoSmithKline. L’Oréal. Lindt & Sprungli. With a resumé that includes significant marketing roles in these and other CPG companies, Max Wibaux, MBA 2019, already has an impressive decade of experience behind him. "I loved the... View Details
Keywords: CPG
  • Web

IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details
  • 01 Dec 1998
  • News

New HBS Alumni Board Members

and his wife, Lisa, live in Rhode Island with their two children. Robert A. Hut (12th OPM) is executive vice president of Tams-Witmark Music Library, Inc., which licenses to the world market the stage performance rights of Broadway... View Details
  • Web

Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School

problems. We say “unsolvable” because communities around the world face such daunting, complex problems - ranging from providing safe, healthy water and food for all, to ensuring educational and economic opportunity - and it can be easy... View Details
  • 06 Dec 2021
  • News

Case Study: Let’s Dance

globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the crossroads of music, fitness, and art, dance is rife with View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • September 1974 (Revised April 1975)
  • Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry
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  • 01 Apr 1998
  • News

Microfinance's Big Payoff: Michael Chu and ACCION International

its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night... View Details
  • 01 Oct 1998
  • News

Supplying Demand

whopping $5.2 billion. In creating Staples, Stemberg drew on the knowledge of modern distribution techniques he had acquired during his twelve years in the grocery business. As a vice president with the Jewel Companies' Star Market chain... View Details
Keywords: Paul Michelman
  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
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    Ralph A. Hart

    Hart was instrumental in taking the newly public company, Heublein, to new heights. He grew revenues five-fold (from $100 million to $500 million) and dramatically expanded Heublein’s international footprint with production facilities in 34 countries. Under his... View Details
    Keywords: Food & Tobacco

      Bowman Gray

      Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with Camel for the top spot in the... View Details
      Keywords: Food & Tobacco