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  • All HBS Web  (4,181)
    • People  (4)
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    • Events  (19)
    • Multimedia  (15)
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← Page 54 of 4,181 Results →
  • September 1997
  • Case

Bayer AG (B)

By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details
Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany
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Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
  • Research Summary

Overview

By: Jorge Tamayo
Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.

Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
  • May 2017
  • Case

Four Products: Predicting Diffusion (2017)

By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
Keywords: Diffusion Processes; Product Adoption; Forecasting and Prediction; Product; Product Launch; Marketing
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Gourville, John. "Four Products: Predicting Diffusion (2017)." Harvard Business School Case 517-121, May 2017.

    Kris Johnson Ferreira

    Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

    Keywords: retailing
    • Research Summary

    A Strategic Rationale for Having Overconfident Managers, 2004

    We analyze whether it might be desirable for a firm to hire an overconfident manager for strategic reasons. We analyze a tournament type version of Bertrand competition and a linear demand Cournot model. In each case there is an R&D stage where firms can invest in cost... View Details
    • February 2009 (Revised March 2009)
    • Case

    AFSCME vs. Mozilo...and "Say on Pay" for All! (A)

    By: Fabrizio Ferri and James Weber
    Union seeks to protect its pension funds through shareholder activism focused on corporate governance and executive compensation. The case uses Countrywide Financial as an example. Richard Ferlauto, director of pensions and benefits policy at the AFSCME, the largest... View Details
    Keywords: Financial Crisis; Mortgages; Investment Activism; Investment Funds; Corporate Governance; Governing and Advisory Boards; Executive Compensation; Labor Unions; Business and Shareholder Relations; United States
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    Ferri, Fabrizio, and James Weber. AFSCME vs. Mozilo...and "Say on Pay" for All! (A). Harvard Business School Case 109-009, February 2009. (Revised March 2009.)
    • January 2002 (Revised June 2002)
    • Background Note

    A Note on Building and Leading Your Senior Team

    By: Linda A. Hill and Maria Farkas
    As performance demands intensify in fast-moving global markets, more executives are coming to rely on senior teams for strategic and operational assistance. Team building with powerful senior executives presents special challenges, including competition for their boss'... View Details
    Keywords: Talent and Talent Management; Globalized Markets and Industries; Selection and Staffing; Leadership; Management Teams; Operations; Organizational Culture; Rank and Position; Strategy
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    Hill, Linda A., and Maria Farkas. "A Note on Building and Leading Your Senior Team." Harvard Business School Background Note 402-037, January 2002. (Revised June 2002.)
    • April 2018 (Revised June 2020)
    • Case

    Tesla's CEO Compensation Plan

    By: Krishna G. Palepu and Sarah Mehta
    Tesla’s board of directors proposed an unusual compensation plan for the company’s CEO Elon Musk. The plan payouts were entirely contingent on achieving very ambitious market value, sales, and EBIT targets over the next ten years. If all the targets were achieved,... View Details
    Keywords: CEO Compensation; Compensation Committee; Corporate Governance; Executive Compensation; Governing and Advisory Boards; Business and Shareholder Relations; Auto Industry; United States
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    Palepu, Krishna G., and Sarah Mehta. "Tesla's CEO Compensation Plan." Harvard Business School Case 118-085, April 2018. (Revised June 2020.)
    • January 2022 (Revised February 2022)
    • Case

    Envision Group

    By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau
    Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details
    Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France
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    Trumbull, Gunnar, Bonnie Yining Cao, and Dawn H. Lau. "Envision Group." Harvard Business School Case 722-045, January 2022. (Revised February 2022.)
    • March 2022 (Revised April 2022)
    • Case

    MTN: Unlocking Value While Driving Socioeconomic Progress

    By: Benjamin C. Esty, Pippa Tubman Armerding and Dilyana Karadzhova Botha
    On March 10, 2021, Ralph Mupita the new CEO of MTN Group, Africa's largest telecommunications company, presented the group’s 2020 annual results and unveiled a new strategy to “drive growth and unlock value.” Despite MTN’s leadership in most of its markets, the... View Details
    Keywords: Decision Making; Goals and Objectives; Valuation; Emerging Markets; Business Strategy; Financial Management; Information Technology; Corporate Finance; Telecommunications Industry; Africa; South Africa; Ghana; Nigeria
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    Esty, Benjamin C., Pippa Tubman Armerding, and Dilyana Karadzhova Botha. "MTN: Unlocking Value While Driving Socioeconomic Progress." Harvard Business School Case 722-371, March 2022. (Revised April 2022.)
    • 18 Jun 2008
    • Working Paper Summaries

    Evaluating the Impact of SA 8000 Certification

    Keywords: by Michael J. Hiscox, Claire Schwartz & Michael W. Toffel
    • 24 Jan 2017
    • News

    CEOs Savor New Status in Trump's Washington

    • 24 Jan 2024
    • Op-Ed

    Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

    pressure to fix the MAX fuselage panel and win back market share. However, his real task must be to restore Boeing’s culture of aviation excellence—a long-term project that is the only real solution to restore this once iconic company to... View Details
    Keywords: by Bill George; Air Transportation; Transportation; Aerospace
    • February 2009
    • Case

    HP: The Computer is Personal Again

    By: Rajiv Lal and Cathy Ross
    In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
    Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
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    Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
    • Program

    The Business of Entertainment, Media, and Sports

    sale of creative goods and services Balance risks and rewards to manage multiple new releases simultaneously Execute strategic marketing decisions that take into account different industry players' roles... View Details
    Keywords: Media & Entertainment; Media & Entertainment
    • February 1995 (Revised November 1996)
    • Case

    MasterCard and World Championship Soccer

    By: John A. Quelch and Carin-Isabel Knoop
    The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
    Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
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    Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
    • 10 Sep 2010
    • Working Paper Summaries

    The Impact of Corporate Social Responsibility on Investment Recommendations

    Keywords: by Ioannis Ioannou & George Serafeim; Financial Services
    • 08 Jul 2024
    • Research & Ideas

    The Critical Computer Science Principles Every Strategic Leader Needs to Know

    says. Not only that, but “increasingly, the tech architectures inside firms are a source of competitive advantage.” Wu suggests executives study up on these five computer science principles—and leave the rest to their tech teams. 1. Think... View Details
    Keywords: by Ben Rand; Technology; Information Technology
    • 01 Mar 2022
    • What Do You Think?

    Is It Time for More Reverse Mentoring?

    with our younger talent about ideas they are proposing for our company’s strategic direction? Personally, should I be making use of one or more of these apps that I don’t understand? Twenty-five years ago, there was a sense at General Electric that senior View Details
    Keywords: by James Heskett
    • 12 May 2011
    • Research & Ideas

    The Difficult Transition from For-Profit to Nonprofit Boards

    for-profit in that the nonprofit cannot easily access the public equity markets but instead has philanthropy as a potential additional source of funds. Chapter Five deals with the role of philanthropy and the trustee's role in it. This... View Details
    Keywords: by Sean Silverthorne
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