Engineers - Publications - Faculty & Research

May 2017 (Revised September 2018)
Case

Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

Citation

Educators

Purchase

Web

Diversity and Inclusion - Christensen Center for Teaching & Learning

experience are tough or that engineering students like to do numbers. Suggestion: Drawing on student experiences can greatly enrich the class discussion, as long as instructors avoid making generalizations about students based on those... View Details

12 Sep 2022
Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy Science: The Unlikely Frontier for New Business Ideas Engineering Serendipity: The Role of Cognitive Similarity in Knowledge Sharing... View Details

Keywords: by Rachel Layne; Aerospace

02 Aug 2022
Blog Post

From HBS to Cutting-Edge Tech

Gaurav Singh (MBA 2022) grew up in Varanasi, India. He completed his Bachelor’s of Technology in Instrumentation and Control Engineering from NIT Trichy, India before moving to the US to pursue his M.S. in Electrical and Computer View Details

Web

Financial Aid - Alumni

honors his parents commitment to education. Mark Nunnelly (MBA 1984) and Denise Dupré Keen to bridge the worlds of business and engineering and catalyze HBS-SEAS collaborations, the couple endowed a fellowship for students in the MS/MBA:... View Details

01 Jul 2020
Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

Through what at the time felt like sheer luck, I landed an internship at Procter & Gamble on the Dish Engineering team between my sophomore and junior year. That internship taught me a lot about what a “corporate job” in the Consumer... View Details

01 Dec 2023
News

A Continuum of Innovation

As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details

Keywords: Jennifer Gillespie

01 Mar 2024
News

Vital Signs

representative of what happens when a patient appears in a doctor’s office. “A patient doesn’t tend to walk into your office and announce that they have TB. Instead they might say, ‘I have a cough.’ You as the clinician have to reverse View Details

Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance

30 Aug 2011
First Look

First Look: August 30

PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage... View Details

Keywords: Sean Silverthorne

Trust

Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal... View Details

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

as GoldieBlox, which created “the world’s first girl engineer character.” POLL Would you buy a product marketed to a specific gender? We're posing three questions about gender marketing to Working Knowledge readers. Take the poll ... View Details

Keywords: by Dina Gerdeman; Consumer Products

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

of what is possible. Engineers can reconfigure their systems to wring the best performance possible out of the available technology. Think about the computer industry. In its early days, you simply couldn't exist as a specialist provider.... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

15 Aug 2022
Book

University of the Future: Finding the Next World Leaders in Higher Ed

propelled China to the first ranks in science and engineering ..." [And yet] no civilization has a longer or more enduringly successful record than China of educating, examining, and promoting talent to serve state and society. Over the... View Details

Keywords: by Dina Gerdeman; Education

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

Embodiments Of Ethnography Another way designers can gain fresh insights into their products is by observing consumers whose physical impediments make using them difficult. Engineers with Ford wore bodysuits that mimicked the vision and... View Details

Keywords: by Michael Blanding

01 Jun 2024
News

Quantum Leap

it,” he says. That intuition has served him well: Over the past three decades, Levy has founded and led several tech companies and played a role as an investor and board member at dozens more. Now he and his team of scientists and View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

does not worry about one engineer replicating Google Search. Furthermore, it would be illegal and easy to prove in court if someone transferred software and data to themselves. Financial firms like Citadel vigilantly track this risk and... View Details

Keywords: by Kristen Senz; Technology

Web

Online Management Course | HBS Online

is much more than just about managing the people. Samir Ghosalkar Chemical Engineer at Norbrook Laboratories Professor David Garvin is so sentient and poignant in his discussions of process and decision-making. The case studies of... View Details

Web

Innovation & Innovative Capacity - Institute For Strategy And Competitiveness

managing— is essential to economic growth. The innovative capacity of a nation or region is heavily rooted in its microeconomic environment, in areas such as the intensity of scientists and engineers in the workforce, the degree of... View Details

28 May 2020
Blog Post

How to Fit in at HBS

We immigrated from Colombia in the late 90s and lived the first decade of our American lives as undocumented immigrants after various attempts to adjust our immigration status failed. We joined the many first-generation immigrants who are the construction and cleaning... View Details

09 Mar 2023
Blog Post

African American Student Union Spotlight on Joint Degrees

scaling its impact. This led me to seek out opportunities that would allow me to integrate my knowledge of technology, life sciences, and business. When I learned about the MS/MBA joint degree programs in Engineering Science and... View Details

Publications