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  • July 1993 (Revised September 1994)
  • Case

Goodyear: The Aquatred Launch

By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States
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    Roy D. Shapiro

    Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

    • 17 Feb 2009
    • Research & Ideas

    What’s Good about Quiet Rule-Breaking

    time, managers gain the employees' engagement, and perhaps, more importantly, managers get to decide who benefits from its leniencies. “Moral gray zones enable both managers... View Details
    Keywords: by Martha Lagace
    • July 2011 (Revised September 2011)
    • Case

    Game Time Decision for AppDirect

    By: Andrei Hagiu, Laura Arjona and Emily Zhang
    AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel... View Details
    Keywords: Digital Platforms; Distribution; Applications and Software; Innovation Strategy; Entrepreneurship; Business Growth and Maturation; Competitive Strategy; Information Technology Industry; United States
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    • 18 Nov 2015
    • Research & Ideas

    Who Really Determines CEO Salary Packages?

    Effects on the Design of Executive Compensation Contracts. The answer could help to explain why CEO salaries tend to be very high across the board. “There’s always been this black box surrounding what happens in the boardroom,” says... View Details
    Keywords: by Carmen Nobel; Consulting
    • June 2021
    • Case

    The Canada Pension Plan Investment Board (CPP Investments): April 2021

    By: Josh Lerner, Reza Satchu and Alys Ferragamo
    The Canada Pension Plan Investment Board (CPPIB) is one of the largest pools of investment capital in the world and follows a rigorous “Total Portfolio Framework” in its approach to investment management. In April of 2021, John Graham was just two months into his role... View Details
    Keywords: Pension Funds; Investment Strategy; Capital Markets; Financial Strategy; Investment; Asset Management; Financial Institutions; Private Equity; Growth and Development Strategy; Investment Portfolio; Assets; Financial Markets; Financial Services Industry; Canada
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    • 16 Aug 2022
    • Op-Ed

    Now Is the Time for Entrepreneurs to Play Offense

    dust has settled a bit, I am seeing the best entrepreneurs realize that now is the time to play offense. The "play offense" playbook is well known to many, but hard to execute during a downturn. With the start of the football season... View Details
    Keywords: by Jeffrey Bussgang
    • 03 Jan 2023
    • What Do You Think?

    How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

    (iStockphoto/400tmax) While summarizing comments to this same question asked about Jack Welch in last month’s column (shown below), I received word of Frances Hesselbein’s death. Welch was regarded by many as the greatest CEO of the 20th century. Hesselbein, national... View Details
    Keywords: Re: James L. Heskett
    • October 13, 2021
    • Editorial

    How Companies Can Improve Employee Engagement Right Now

    By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans
    A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details
    Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance
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    • 09 May 2008
    • News

    New Book Looks at Deep Metaphors and the Minds of Consumers

    • August 2015
    • Supplement

    Sustainability at IKEA Group: Video Supplement

    By: V. Kasturi Rangan and Michael W. Toffel
    This video contains Q&A with IKEA Group's Chief Sustainability Officer Steve Howard and IKEA Group's Industrial Strategy Manager Per Berggren, the two primary case protagonists. They respond to student questions after the case was taught at an executive education class... View Details
    Keywords: Strategy; Operations; Environmental Sustainability; Retail Industry
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    • Blog

    Is the Digital Transformation Certificate Right for You?

    It's no secret that digital technologies have transformed—and continue to transform—entire industries. The ability to grasp the implications of shifting technologies, from mobile devices to social media to machine learning, is critical... View Details
    • September 1997
    • Case

    Siam Cement Group, The: Corporate Philosophy (B)

    By: Lynn S. Paine and Prompilai Khunaphante
    In 1996, senior executives of Thailand's Siam Cement Group must decide whether to apply its management philosophy and code of ethics when doing business outside of Thailand. The status of the code in joint ventures and contractual relationships is of particular... View Details
    Keywords: Ethics; Decision Making; Joint Ventures; Corporate Strategy; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand
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    • 2013
    • Chapter

    Effective Teamwork and Collaboration

    By: Heidi K. Gardner
    Book Abstract: The ability to attract, develop, and retain talent has become one of the biggest competitive issues for law firms. But although talent management is now recognized as a business issue of prime importance, law firms often lack the experience, vision, and... View Details
    Keywords: Talent and Talent Management; Legal Services Industry
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    • October 1990
    • Case

    Beauregard Textile Co.

    By: Francis Aguilar
    The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for... View Details
    Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Price; Competitive Advantage; Competitive Strategy; Inflation and Deflation; Consumer Behavior; Apparel and Accessories Industry
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    • 30 Apr 2012
    • Research & Ideas

    India’s Ambitious National Identification Program

    Unique Identification System," with Anjali Raina (HBS AMP 174, 2008), executive director of the HBS India Research Center in Mumbai. "Any company that wants to operate in emerging markets that are large and populous, like China,... View Details
    Keywords: by Dina Gerdeman
    • October 2000 (Revised April 2001)
    • Case

    Cost of Capital at Ameritrade

    By: Mark L. Mitchell and Erik Stafford
    Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
    Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
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    • 19 Jan 2023
    • Research & Ideas

    What Makes Employees Trust (vs. Second-Guess) AI?

    tries to put the right number of products in the right stores at the right time, so it sells as much as possible and doesn’t lose track of stock. As part of the study, Tapestry managers who oversee shelf stocking provided employees called... View Details
    Keywords: by Rachel Layne
    • 17 Aug 2020
    • Research & Ideas

    What the Stockdale Paradox Tells Us About Crisis Leadership

    [This is the fourth installment in a monthly series on management issues in the time of COVID-19.] “You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most... View Details
    Keywords: by Boris Groysberg and Robin Abrahams
    • February 2010
    • Case

    Foxwoods: Turning Data into Insights in the Hospitality Industry

    By: Lynda M. Applegate and Deborah L. Soule
    This case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging... View Details
    Keywords: Corporate Entrepreneurship; Technological Innovation; Knowledge Use and Leverage; Partners and Partnerships; Information Technology; Entertainment and Recreation Industry; Connecticut
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