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      • August 2006 (Revised October 2012)
      • Case

      Natura: Global Beauty Made in Brazil

      By: Geoffrey G. Jones and Ricardo Reisen de Pinho
      Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil
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      Jones, Geoffrey G., and Ricardo Reisen de Pinho. "Natura: Global Beauty Made in Brazil." Harvard Business School Case 807-029, August 2006. (Revised October 2012.)
      • July 2006 (Revised March 2010)
      • Case

      Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
      Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry." Harvard Business School Case 707-413, July 2006. (Revised March 2010.)
      • July 2006
      • Article

      Bringing History (Back) into International Business

      By: G. Jones and Tarun Khanna
      We argue that the field of international business should evolve its rhetoric from the relatively uncontroversial idea that 'history matters' to exploring how it matters. We discuss four conceptual channels through which history matters, illustrating each with a major... View Details
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      Jones, G., and Tarun Khanna. "Bringing History (Back) into International Business." Journal of International Business Studies 37, no. 4 (July 2006): 453–468.
      • June 2006 (Revised July 2009)
      • Case

      MassMEDIC: The Massachusetts Medical Device Industry Council

      By: Willis M. Emmons III, Michael E. Porter and Spencer Wallace
      Set in 2004, as Massachusetts Medical Device Industry Council (MassMEDIC) President Tom Sommer contemplates the future direction of a successful medical device cluster association. Focuses on the formation of cluster organizations and their roles and effectiveness,... View Details
      Keywords: Economic Growth; Industry Clusters; Nonprofit Organizations; Social and Collaborative Networks; Cooperation; Massachusetts
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      Emmons, Willis M., III, Michael E. Porter, and Spencer Wallace. "MassMEDIC: The Massachusetts Medical Device Industry Council." Harvard Business School Case 706-498, June 2006. (Revised July 2009.)
      • 2006
      • Working Paper

      The Effect of Dividends on Consumption

      By: Malcolm Baker, Stefan Nagel and Jeffrey Wurgler
      Classical models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to consume from stock... View Details
      Keywords: Demand and Consumers; Personal Finance; Investment Return; Household
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      Baker, Malcolm, Stefan Nagel, and Jeffrey Wurgler. "The Effect of Dividends on Consumption." NBER Working Paper Series, No. 12288, June 2006. (First Draft in 2005.)
      • May 2006 (Revised April 2009)
      • Case

      Cola Wars Continue: Coke and Pepsi in 2006

      By: David B. Yoffie and Michael Slind
      Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
      Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
      • April 2006 (Revised March 2007)
      • Case

      PayPal Merchant Services

      By: Thomas R. Eisenmann and Lauren Barley
      In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
      Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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      Eisenmann, Thomas R., and Lauren Barley. "PayPal Merchant Services." Harvard Business School Case 806-188, April 2006. (Revised March 2007.)
      • April 2006 (Revised October 2006)
      • Case

      Best Buy Co., Inc.: Customer-Centricity

      By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis
      With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in... View Details
      Keywords: Customer Focus and Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia
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      Lal, Rajiv, Carin-Isabel Knoop, and Irina Tarsis. "Best Buy Co., Inc.: Customer-Centricity." Harvard Business School Case 506-055, April 2006. (Revised October 2006.)
      • April 2006 (Revised October 2006)
      • Case

      Chrysanthemum and Dragon: JAFCO Asia in China

      By: Rawi E. Abdelal and David Lane
      In the autumn of 2002, JAFCO Asia, a subsidiary of JAFCO Co., Ltd., became the first foreign private equity firm to open an office in Beijing's Haidian Science Park. JAFCO was the only Japanese private equity firm operating in China. As such, Managing Director Vincent... View Details
      Keywords: History; International Relations; Business and Shareholder Relations; Business and Government Relations; Expansion; Market Entry and Exit; Performance Effectiveness; Foreign Direct Investment; Business Strategy; Financial Services Industry; China; Beijing; Japan
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      Abdelal, Rawi E., and David Lane. "Chrysanthemum and Dragon: JAFCO Asia in China." Harvard Business School Case 706-012, April 2006. (Revised October 2006.)
      • April 2006
      • Case

      Finance Leadership in Novartis Consumer Health Businesses

      By: Boris Groysberg and Ingrid Vargas
      Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular... View Details
      Keywords: Finance; Financial Management; Multinational Firms and Management; Leadership Style; Health Industry; Japan; Australia; Venezuela
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      Groysberg, Boris, and Ingrid Vargas. "Finance Leadership in Novartis Consumer Health Businesses." Harvard Business School Case 406-102, April 2006.
      • spring 2006
      • Article

      All's Fair in Love, War, & Bankruptcy: Corporate Governance Implications of CEO Turnover in Financial Distress

      By: Ethan S. Bernstein
      Prior discussions of management turnover during financial distress have examined bankrupt and non-bankrupt firms as distinct groupings with little overlap. Separately investigating rates of turnover in-bankruptcy and out-of-bankruptcy, without a direct comparison... View Details
      Keywords: CEO Turnover; Bankruptcy; Restructuring; Shadow Of Bankruptcy; Borrowing and Debt; Credit; Financing and Loans; Corporate Governance; Finance; Theory; Markets; United States
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      Bernstein, Ethan S. "All's Fair in Love, War, & Bankruptcy: Corporate Governance Implications of CEO Turnover in Financial Distress." Stanford Journal of Law, Business & Finance 11, no. 2 (spring 2006): 299–325.
      • April 2006
      • Background Note

      Designing Sustainable Service Models

      By: Frances X. Frei
      Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
      Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
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      Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
      • March 2006 (Revised November 2010)
      • Background Note

      Protecting Foreign Investors

      By: Louis T. Wells Jr.
      Describes the emergence of several kinds of efforts to assure the safety of foreign investment in emerging markets: international arbitration, expanded official political risk insurance, credit from government agencies, and intervention by investors' home governments.... View Details
      Keywords: Foreign Direct Investment; Risk Management; Emerging Markets; Agreements and Arrangements; Business and Government Relations; Safety
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      Wells, Louis T., Jr. "Protecting Foreign Investors." Harvard Business School Background Note 706-044, March 2006. (Revised November 2010.)
      • March 2006
      • Background Note

      Customer-Introduced Variability in Service Operations

      By: Frances X. Frei
      Presents a typology of customer-introduced variability and offers guidance on how to manage each type. Central to the ideas developed is how to mitigate the effects of the apparent trade-off between reducing variability and diminishing the service experience or... View Details
      Keywords: Customers; Six Sigma; Consumer Behavior; Service Operations; Performance Efficiency
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      Frei, Frances X. "Customer-Introduced Variability in Service Operations." Harvard Business School Background Note 606-063, March 2006.
      • March 2006
      • Background Note

      Influencing Customer Behavior in Service Operations

      By: Frances X. Frei and Amy C. Edmondson
      Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
      Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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      Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
      • March 2006 (Revised November 2006)
      • Case

      The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

      By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
      In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details
      Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho
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      Abdelal, Rawi E., Regina M. Abrami, Noel Maurer, and Aldo Musacchio. "The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry." Harvard Business School Case 706-043, March 2006. (Revised November 2006.)
      • March 2006 (Revised November 2006)
      • Case

      China: To Float or Not To Float? (D)- Bank of America's Strategic Investment in China Construction Bank

      By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
      With its $3 billion investment in Chinese state bank China Construction Bank, Bank of America--the second U.S. bank behind Citigroup in terms of assets and market capitalization--was one of several foreign banks directly participating in China's banking sector reform.... View Details
      Keywords: Currency Exchange Rate; Banks and Banking; Foreign Direct Investment; International Relations; Banking Industry; China; United States
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      Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "China: To Float or Not To Float? (D)- Bank of America's Strategic Investment in China Construction Bank." Harvard Business School Case 706-031, March 2006. (Revised November 2006.)
      • February 2006 (Revised September 2007)
      • Background Note

      Winner-Take-All in Networked Markets

      By: Thomas R. Eisenmann
      Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details
      Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
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      Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)
      • January 2006 (Revised August 2006)
      • Case

      Four Products: Predicting Diffusion (2006)

      By: John T. Gourville
      One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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      Gourville, John T. "Four Products: Predicting Diffusion (2006)." Harvard Business School Case 506-050, January 2006. (Revised August 2006.)
      • January 2006 (Revised October 2007)
      • Background Note

      Managing Networked Businesses: Course Overview for Students

      By: Thomas R. Eisenmann
      Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
      Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
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      Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Students." Harvard Business School Background Note 806-103, January 2006. (Revised October 2007.)
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