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  • All HBS Web  (4,344)
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  • All HBS Web  (4,344)
    • People  (7)
    • News  (1,031)
    • Research  (2,234)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,786)
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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels & motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

      Tsedal Neeley

      Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details

      • 12 PM – 1 PM EST, 24 Feb 2021
      • Virtual Programming

      "Moderna" Case Discussion with CEO Stéphane Bancel

      Join Professor Karim Lakhani for an interactive discussion of the new Moderna case, joined by Moderna CEO Stéphane Bancel (MBA 2000, AMP 170). This timely case explores how a company builds a digital organization and leverages artificial intelligence and other digital... View Details
      • 19 Nov 2018
      • HBS Seminar

      Allie Feldberg, Harvard Business School

      • March 2016 (Revised May 2016)
      • Case

      UFO Moviez—Gentle Disruption

      By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
      UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details
      Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Motion Pictures and Video Industry; India
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      Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
      • 07 Dec 2015
      • Video

      Mark Bertolini, CEO of Aetna, talks about health apps

      • March 2007 (Revised April 2007)
      • Case

      Fujifilm: A Second Foundation

      Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging.... View Details
      Keywords: Growth and Development Strategy; Transition; Mission and Purpose; Globalized Markets and Industries; Opportunities; Electronics Industry; Technology Industry
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      Gavetti, Giovanni M., Mary Tripsas, and Yaichi Aoshima. "Fujifilm: A Second Foundation." Harvard Business School Case 807-137, March 2007. (Revised April 2007.)
      • 04 Aug 2015
      • News

      How Mobile Fundamentally Changes Marketing

        Miaomiao Zhang

        Miaomiao Zhang is a doctoral candidate at the Technology & Operations Management Unit at Harvard Business School. Miaomiao received a B.S. in Applied Mathematics & Statistics and Economics from Emory University. She worked at the Strategy Unit at Harvard... View Details
        • 18 Oct 2016
        • News

        The New Wisdom of the Crowd

        • May 2025
        • Supplement

        Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (D)

        By: Linda A. Hill and Lydia Begag
        This fourth installment in the Pfizer Global Clinical Supply (GCS) transformation case series highlights how over a decade of cultural and digital evolution positioned GCS to meet unprecedented global challenges. In 2011, Michael Ku became the Vice President of GCS and... View Details
        Keywords: Innovation Leadership; Technological Innovation; Leadership Development; Leadership Style; Research and Development; Science-Based Business; Transformation; Pharmaceutical Industry; Biotechnology Industry; Health Industry; United States; Asia; Europe; Latin America
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        Hill, Linda A., and Lydia Begag. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (D)." Harvard Business School Supplement 425-079, May 2025.
        • Career Coach

        Brent Brown

        Brent (HBS '02) has experience in private equity/venture capital, investment banking, and real estate, consumer products and digital media industries and currently serves on the boards of numerous private companies. Work Experience: US... View Details
        Keywords: Education; Entrepreneurship; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Retail; Sports; Clean Technology; Energy; Telecommunications; Technology
        • 2021
        • Book

        Remote Work Revolution: Succeeding from Anywhere

        By: Tsedal Neeley
        The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive... View Details
        Keywords: Remote Work; Health Pandemics; Employment; Disruption; Organizational Change and Adaptation; Management
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        Neeley, Tsedal. Remote Work Revolution: Succeeding from Anywhere. New York: Harper Business, 2021.
        • 05 Jul 2023
        • Cold Call Podcast

        How Unilever Is Preparing for the Future of Work

        Keywords: Re: William R. Kerr; Retail; Consumer Products
        • March 2020
        • Module Note

        Business Model Transformation in the Platform Age

        By: Feng Zhu
        Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their... View Details
        Keywords: Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms
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        Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
        • 30 Mar 2016
        • News

        Mastering a Facebook World

        • May 1999 (Revised March 2001)
        • Case

        Marshall Industries

        By: Jeffrey F. Rayport
        Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details
        Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry
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        Rayport, Jeffrey F., and Cathy Olofson. "Marshall Industries." Harvard Business School Case 899-239, May 1999. (Revised March 2001.)
        • 07 Jul 2019
        • News

        Walmart's Workforce of the Future

        • 24 Oct 2017
        • News

        Why Every Organization Needs an Augmented Reality Strategy

        • November 2023
        • Case

        Will Fintechs and Central Banks Play in Emtech's Sandbox?

        By: Daniel Isenberg and William R. Kerr
        In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details
        Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms
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        Isenberg, Daniel, and William R. Kerr. "Will Fintechs and Central Banks Play in Emtech's Sandbox?" Harvard Business School Case 824-096, November 2023.
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