Publications

Sep 20 2021
Short Film

An Inspiring Experience

July 7, 2022
Other Article

Are Online Prices Higher Because of Pricing Algorithms?

By: Zach Y. Brown and Alexander J. MacKay

This article reviews recent work examining pricing strategies of major online retailers and the potential effects of pricing algorithms. We describe how pricing algorithms can lead to higher prices in a number of ways, even if some characteristics of these algorithms... View Details

Keywords: Pricing Algorithms; Online Marketplace; Digital Strategy; Internet and the Web; Retail Industry

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August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details

Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

the digital dream” began with the founding of Google, “the pioneer of surveillance capitalism,” during what can be characterized as a naïve global environment that allowed it to capture and organize much of the world’s information... View Details

Keywords: by James Heskett; Advertising; Consumer Products

Web

Angela Q. Crispi | About

of areas including diversity & inclusion, external relations, financial, human resources, information technology, library, marketing and communications, operations and others. Angela has overseen the implementation of innovations from... View Details

April 2019 (Revised August 2020)
Case

Raksul

By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace... View Details

Keywords: Marketplace Design; B2B; Platform Strategy; Printing; Entrepreneurship; Digital Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; E-commerce; Web Services Industry; Japan

Web

Buy Now, Pay Later: Introduction

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

14 Feb 2017
First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of View Details

Keywords: Sean Silverthorne

2007
Working Paper

Platform Envelopment

By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Market Entry and Exit; Network Effects

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Web

Winners & Runners-Up | New Venture Competition

Building a zero-fee money transfer platform for African migrants. Feather Health Kirsten Soong (MBA 2022) Daniel Navarro Mariya Rivkin (MBA 2022) Social Enterprise Track Runner-Up An AI driven digital platform to help people with chronic... View Details

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

company. Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract— Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by... View Details

Keywords: Dina Gerdeman

November 2024 (Revised December 2024)
Case

Moonfare and the Democratization of Private Equity

By: Victoria Ivashina and Srimayi Mylavarapu

Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the “democratization” of private equity investments. Historically, private equity was accessible only to institutional investors like pension funds, endowments, sovereign wealth funds, and large family... View Details

Keywords: Private Equity; Customers; Wealth; Business Strategy; Segmentation; Technological Innovation; Product Launch; Financial Services Industry; Europe

Web

Online Finance & Accounting Courses | HBS Online

Harvard Business School Online is collaborating with the Digital Data Design Institute at Harvard to offer access to generative AI lessons—for a limited time. Learn More Free Cheat Sheet Financial Terms Cheat Sheet This cheat sheet... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

aluminum-siding salesmen; and David Mamet's play Glengarry Glen Ross, realtors. The figure of the professional salesperson simply does not hold the same dramatic appeal. Q: You have called your last chapter "Beyond Willy Loman." What do you see as the future... View Details

Keywords: by Laura Linard

Web

Online Business Strategy Courses | HBS Online

Certificate Courses (6) Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your... View Details

13 Dec 2022
HBS Seminar

Christine Beckman, USC Price School of Public Policy

June 2023
Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti

Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details

Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy