Demand And Consumers - Publications - Faculty & Research

01 Dec 2012
News

Faculty Books

politically more influential, and industry less influential, than is commonly assumed. The prevailing view—that diffuse interests like those of consumers are too difficult to organize View Details

01 Jan 2008
News

growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s... View Details

01 Sep 2003
News

Patrick Moreton

it’s a balancing act? Yes, and it continues to this day. In the media industry, I think we’re seeing something like the Wal-Mart effect on small rural communities. Consumers love Wal-Mart’s low prices View Details

Keywords: Garry Emmons; Telecommunications; Information

01 Dec 2011
News

Making the Case for Leadership

reality, articulate the vision and set the strategic path to it, enshrine the institutional values, demand performance, empower the people, and then get out of the way View Details

01 Jun 2011
News

Alumni Books

of how the historic merger between the Chicago Mercantile Exchange and CBOT almost didn’t happen. She details the reasons behind the derivatives market’s spectacular growth and explains how derivatives... View Details

Keywords: National Security and International Affairs; National Security and International Affairs; National Security and International Affairs; National Security and International Affairs; National Security and International Affairs

06 Dec 2021
News

Tipping Point

purchase price—with about 3 percent of consumers choosing to tip. She believes consumer education and trust, as well as frictionless tipping options, will drive those numbers... View Details

Keywords: April White; Food Manufacturing; Manufacturing

25 Aug 2022
News

The Exchange: The Road Ahead for Crypto

submerge nearly all of the crypto-ness under the hood, and the fact that it’s managed on a blockchain is just how they make the architecture work. The thing that will be helpful for consumers is the fact... View Details

Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments

27 May 2021
News

History’s Future

archeology and conversation, and marketing and tourism, among other things. He expects the organization to quadruple in size by 2030. Most of the Royal Commission’s focus has... View Details

Keywords: Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions

01 Jun 2018
News

Case Study: Tip the Scale

photos courtesy of Walden Local Meat In 2014, Walden Local Meat founder and CEO Charley Cummings (MBA 2011) crisscrossed New England in a company truck to personally deliver orders of chicken, pork, lamb, View Details

01 Mar 2007
News

The Joy of Work

services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires,... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

18 May 2011
News

Man with a Plan

needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page from his playbook View Details

01 Mar 2015
News

Ask the Expert: Inside the Fed

(MBA 1981) I wouldn’t say there’s a big focus on “media speculation” per se, but Fed officials have to be attuned to market sentiment, and they consume a great deal of information. Fed policies work through... View Details

Keywords: Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support

15 May 2020
News

New Menu

its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein sources could help the... View Details

12 Feb 2019
News

A View of the Valley

success and cultural expectations, Nitasha Tiku writes in “Family Trust Shows Silicon Valley’s Secret Obsessions,” a recent article in Wired. But the book offers much more, according to Tiku: Family Trust is most deft when the competing... View Details

Keywords: Publishing Industries (except Internet); Information

19 May 2014
News

When "Scratch Your Own Itch" Is Bad Advice

Keywords: entrepreneurship; strategy

01 Jun 2011
News

The Best-Laid Plans

model,” adds Weng. (Battery Ventures and a few private investors bought into FashionStake’s vision early on.) FashionStake and other consumer Internet companies have benefited... View Details

Keywords: Julia Hanna; contests; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services

01 Dec 1997
News

WSA Conference Set for January

"Around It, Through It, Break It! Women Who've Shattered the Glass Ceiling" will be the theme of the 7th Annual Women's Student Association (WSA) Conference, to be held at HBS in Burden Auditorium on Saturday, January 17, 1998. The conference will feature two keynote... View Details

23 Oct 2019
News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details

Keywords: Global Understanding; Internationalization; Educational Innovation

01 Dec 2011
News

Li & Fung's Global Footprint

When they returned to Hong Kong from the United States in the 1970s to work side by side with their father, the company’s future was uncertain. Under the brothers’ guidance, Li & Fung today is a global leader in consumer goods design,... View Details

Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade

01 Jun 2007
News

Up from the Ashes

Schumpeter Illustration by Anita Kunz Joseph Alois Schumpeter (1883–1950), an Austrian who taught at Harvard for twenty years, was “one of the greatest economists who ever lived, and an electrifying personality besides,” writes HBS... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

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