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Show Results For
- All HBS Web
(1,515)
- People (2)
- News (316)
- Research (1,028)
- Events (3)
- Multimedia (4)
- Faculty Publications (322)
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
Fellowship winner. The organization is based in New Delhi, India, where it provides economically viable housing solutions for under-served populations, starting with India and for communities around the world. (Watch Mehra explain how... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
commission on every sale. (E-book editions of most new fiction and nonfiction releases will cost between $12.99 and $14.99.) "Publishers are worried that more and more customers are going to get used to the sort of cheap prices that... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
moving off the shelf fast enough to yield $1 million, you probably have a consumer-marketing problem more than a financing problem. Do you know how well your product is moving off the shelf? It is easy to think you are succeeding based on... View Details
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
is bilingual, acted as interpreter.) Staffing For Peak Occupancy For many restaurants, some nights of the week attract more customers than others. A bistro packed with customers on the weekend might be half... View Details
- 12 Jul 2019
- News
The Birth of a Silicon Valley Blockbuster
California, at the Plug and Play office, which is an accelerator based in the area, and there was some entrepreneur who was presenting I think like a smart dog caller or something like that. And we both sort of looked at each other and... View Details
- 01 Sep 2014
- News
All For One
Wallace Brett Donham Professor of Business Administration, she’d taught Harvard’s leadership course during the 1990s, but had begun to suspect that the visionary model of leadership on which it was based wasn’t ideal for creating a... View Details
- 18 May 2010
- First Look
First Look: May 18
objectives. First, this format allowed us to combine the active student orientation typical of case-based approaches with the systematic construction of cumulative theoretical frameworks more characteristic of lecture-based methods. Second, View Details
Keywords: Martha Lagace
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
In a forthcoming paper in Management Science, Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices, based on the CT scan case, Luo and Galasso discover that the accidents, while tragic, ultimately increased innovation... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
apartment, a car, a boat—now has an easy way to advertise and share it. And anyone with the time and skills—driving, running errands—can find customers who need these services. But new research shows how online marketplaces can work in... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
for the company’s various customer segments. Students must consider whether PatientPing’s pricing, sales team, and sales process are optimal based on the unique challenges of the health care industry.... View Details
Keywords: Dina Gerdeman
- 23 Aug 2019
- Sharpening Your Skills
Has the Corporate Mission Just Been Disrupted?
their “agency” at every level will be in the best position to create change. Corporate social responsibility in action Activist CEOs Are Rising Up—and Their Customers Are Listening Are product sales affected by the CEO's stance on... View Details
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
Chairman of Nalli Silk Sarees, explains how his grandfather's commitment to honesty in business has been handed down through the generations, and how it has helped to engender customer trust and loyalty. Rahul Bajaj Rahul Bajaj Chairman... View Details
- Web
Field Course: Business Plans for Innovating in Health Care, Q2 - Course Catalog
in Health Care” (Course 2815, Fall Q1), which is a prerequisite to this course. Students can expect to: Review their existing business plan , its opportunities and challenges, and develop strategies for sustained success , including testing various go-to-market... View Details
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon... View Details
- 16 Jun 2020
- Blog Post
Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)
feedback on the business based on his ecommerce expertise. After Verdane invested in Farmasiet.no, Furuseth was brought on as CEO. Leading Change and Managing Through Crisis Since taking the helm at Farmasiet.no in 2019, Furuseth and team... View Details
- 08 Jul 2014
- First Look
First Look: July 8
same approach they do! Based on extensive research and interviews, Own Your Future shows how to apply the simple model they use-Act. Learn. Build. Repeat-to reinvent the way you maneuver in an unpredictable job market. Here's how it... View Details
Keywords: Carmen Nobel
- 08 Feb 2018
- Blog Post
WesTrek: A Recap of the Largest Professional Trek at Harvard Business School
Lands End. In the evening, WesTrekkers got the chance to mingle and meet each other at a kick-off event on Sunday evening. WesTrek at Land’s End, San Francisco Monday morning began early at 9AM. According to personalized schedules (matched View Details
Keywords: Technology
- 01 Jun 2013
- News
School of Hard Knocks
engagement were more than three times as profitable as firms with average engagement. Fostering a diverse culture is the right thing for a firm to do; it can also lead to a stronger bottom line, especially in today's world where virtually every company serves a diverse... View Details
- 01 Mar 2004
- News
Drug Imports a Hot Topic at Alumni Health-Care Conference
Conference Coverage on the Working Knowledge website. European Business Conference Seeks to Understand Differences Americans expect to find luxury goods at the mall. Europeans don’t. American shoppers expect to be waited on. U.K. View Details