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- All HBS Web
(2,342)
- People (2)
- News (630)
- Research (1,350)
- Events (4)
- Multimedia (5)
- Faculty Publications (526)
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices,... View Details
Keywords: by Dina Gerdeman
- 01 Jan 2002
- News
Egon P.S. Zehnder (MBA '56)
intensive process? That question draws a quick response from the firm's eponymous founder as he sits at his desk in Zurich, where he single-handedly launched the firm in 1964. "We're looking for a lot more than intellectual ability and... View Details
- 25 Jan 2024
- Blog Post
Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures
like several of the panelists, believe that the stickiest problems lie at the intersection of technology deployment, capital access, and policy acceleration. I plan to spend more time building bridges to my colleagues on the policy and... View Details
- Web
2024 Reunion Presentations - Alumni
to the two largest markets, the US and China. Family, Finance and Philanthropy Anne McClintock, Senior Director of Development, Planned Giving at HBS; Alasdair H. Halliday, Director, University Planned... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
Anderson and the HBSAAA organized the event in part as a response to the buzz around ChatGPT. It was also an opportunity to mark Black History Month by bringing together a diverse community of business leaders in the Seattle area to... View Details
Keywords: Margie Kelley
- 02 Jun 2016
- Blog Post
Applying to the JD/MBA Program
interested in international policy, spent several summers working in government, and thought law school would be a good fit. After working for a few years, I became interested in corporate social responsibility because I like working in... View Details
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
China going forward. Google's announcement has also disrupted the plans of a number of important business partners such as Samsung and Motorola, who were all set to launch Android-platform handsets in China. I doubt those partners were... View Details
- Web
Power and Influence for Positive Impact | HBS Online
Understand how power really works Cultivate power to make an impact Avoid the pitfalls of power Build networks as a source of power Assess your organization’s political landscape Develop influence skills to shift power dynamics Exercise power ethically and View Details
- Web
Frequently Asked Questions | HBS Online
education imposes on us the responsibility to help educate citizens in such countries who can, we hope, be a driving force for positive change in their communities and governments. Academics Can I earn academic credit for participating in... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
should be paying. In the cases when companies are paying them, then the customer sees that their own offset subscription is less expensive and that's true in the app today. If they're buying from these brands that have taken View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
entitled "The Future of MBA Education," and Srikant and I were responsible for preparing and leading it. Our initial goal was simply to gather enough material to conduct a day-long conversation with our faculty drawing on interviews with... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
The sales force can no longer passively accept and execute plans from marketing. Account managers, product managers, and advertising managers need to work together to protect profits and enhance volume in the harsh world of customer... View Details
Keywords: by Benson Shapiro
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
team. They will be responsible for designing and maintaining the business continuity and disaster recovery management plan, ensuring a robust and effective response to potential disasters. Process:... View Details
Keywords: by Hise Gibson and Anita Lynch
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
expansion," Ghemawat argues. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well. An expert on global strategy, Ghemawat lays out an action View Details
Keywords: by Martha Lagace
- Web
Business Economics Online Course | HBS Online
Planning Engineer at Rio Tinto What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Signify your deep expertise in... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
world’s largest association of technical professionals. “The email responses can be very interesting and educational,” he says. Gino has written articles for Harvard Business Review, the New York Times, Scientific American, and Huffington... View Details
- Web
Organizational Behavior Awards & Honors - Faculty & Research
Responsible Business Education Award. Robin J. Ely : Winner of the 2021 HBR McKinsey Award for the best article of the year in Harvard Business Review for “Getting Serious About Diversity” (November–December 2020) with David A. Thomas.... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
a Baker Scholar), he never envisioned a future in academia. It did not take long for his plans to change. "During spring semester of my first year, I reflected on what I had seen in the classroom," says Wasserman, who arrived at HBS with... View Details
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and modeling. After the financial View Details
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments... View Details