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Show Results For
- All HBS Web
(1,975)
- People (1)
- News (198)
- Research (1,699)
- Events (14)
- Multimedia (1)
- Faculty Publications (1,080)
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
As the holidays approach, we’ll all experience the temptation to overspend on gifts for our loved ones (and maybe a little on ourselves). When faced with difficult decisions like whether to spend $199 on a knife set or a tool set, we may follow the age-old advice... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: The Emotional Brain, Primer Eight
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Emotional Brain, Primer Eight." Harvard Business School Case 599-008, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Is the Human Brain a Computer? Primer Seven
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Is the Human Brain a Computer? Primer Seven." Harvard Business School Case 599-007, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Anatomical View of the Human Brain, Primer Three
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Anatomical View of the Human Brain, Primer Three." Harvard Business School Case 599-003, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Introduction to Neuroscience, Primer One
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Introduction to Neuroscience, Primer One." Harvard Business School Case 599-001, December 1998. (Revised April 1999.)
- March 1997
- Background Note
Note on Customer Behavior
By: Gerald Zaltman
A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details
- 19 Jul 2012
- Working Paper Summaries
Charitable Giving When Altruism and Similarity are Linked
Keywords: by Julio J. Rotemberg
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
Knowledge about a market is no cinch to acquire, of course. And though information may have been painstakingly collected, analyzed, and presented by market researchers, it faces an even greater hurdle when the researchers attempt to hand it over to their client... View Details
Keywords: by Martha Lagace
- August 2006
- Case
Cellular Service
Background on cellular service technology and "friends and family" plans as foundation for discussing network effects. View Details
Keywords: Network Effects
Yin, Pai-Ling, and Abigail Tinker. "Cellular Service." Harvard Business School Case 707-424, August 2006.
- November 23, 2022
- Article
The Sinister Logic of Hidden Online Fees
By: Michael Luca
Luca, Michael. "The Sinister Logic of Hidden Online Fees." Wall Street Journal (online) (November 23, 2022).
- 19 Oct 2011
- News
A Good Look
executive roles at Kemin since joining the company in early 2006. Most recently, as corporate vice president, she managed marketing, sales, IT, operations, and HR. She honed in on personal care in 2010, as consumer View Details
- 06 Apr 2011
- Working Paper Summaries
Do Not Trash the Incentive! Monetary Incentives and Waste Sorting
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; Japan; Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
If you happen to be in need of human cadavers, you'll have more success targeting married nursery school teachers than, say, married cowboys or firefighters. That's essentially the implication of a new study that explores a previously unstudied subset of the American... View Details
- 05 Jul 2006
- Working Paper Summaries
Empirical Tests of Information Aggregation
- September 2013
- Article
Do Short Sellers Front-Run Insider Sales?
By: Mozaffar N. Khan and Hai Lu
We study the behavior of short sellers as informed market participants and examine potential sources of their information. Using a newly available dataset with high-frequency short sales data, we find evidence of significant increases in short sales immediately prior... View Details
Khan, Mozaffar N., and Hai Lu. "Do Short Sellers Front-Run Insider Sales?" Accounting Review 88, no. 5 (September 2013): 1743–1768.
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Constructive Memory Processes, Primer Nine
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Constructive Memory Processes, Primer Nine." Harvard Business School Case 599-009, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Genetics and Behavior, Primer Five
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Genetics and Behavior, Primer Five." Harvard Business School Case 599-005, December 1998. (Revised April 1999.)
- May 1994
- Background Note
Segmenting Customers in Mature Industrial Markets: An Application
In mature industrial markets, segmenting customers by size, industry, or product benefits alone rarely is sufficient. Customer behavior regarding trade-offs between price and service also becomes an important criterion. This note offers a framework to enable such... View Details
Keywords: Segmentation; Framework; Consumer Behavior; Marketing Strategy; Industrial Products Industry
Rangan, V. Kasturi. "Segmenting Customers in Mature Industrial Markets: An Application." Harvard Business School Background Note 594-089, May 1994.