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Show Results For
- All HBS Web
(6,747)
- People (20)
- News (1,169)
- Research (4,387)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,191)
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- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 01 Sep 2009
- News
E Ink’s Wild Ride
developed an imaging material comparable to paper, it would need to partner with others to build the display modules, handheld devices, digital content libraries, and e-commerce services to take advantage of it. And before sales could really take off, View Details
- 06 Feb 2025
- News
How to Judge Your Next Job
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
consumer technology - no matter how amazing or elegant - means nothing unless it is useful, convenient, and readily accepted by customers. The fact that his wife's MBA degree didn't ease the drudgery of tracking the family's finances gave... View Details
- 01 Jun 2023
- News
Action Plan: Net Proceeds
says. “My heroes are the waste pickers, the brands and consumers making better choices, and the companies working on alternatives to petroleum-based plastics. I am simply a guide to help inform people so they can become the heroes of... View Details
- 01 Jun 2020
- News
Lesson Plans
consuming stories, whether it be Netflix or a video game. So you associate sitting down and looking at a screen with entertainment. That said, it can be a slippery slope; we want to make sure we’re not making “edutainment.” But humans... View Details
Keywords: Jen Mele
- 01 Sep 2008
- News
Farming for Fuel
What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a good way to go — but not so... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 02 Oct 2015
- News
The ‘F’ Word
of risk and released me from a personal prison of achievement. Some context: In 1999, I joined a large-scale startup providing a new consumer phone service in Brazil. We raised $2.5 billion, hired 4,000 people in two years, and... View Details
Keywords: Walt Disney Studios
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details
- 01 Sep 2011
- News
Green Day
believes their product will gain credibility and appeal with employees. “Ultimately, it’s an easy-to-use solution that saves money and energy,” she says, noting that the modlet usually pays for itself in six to nine months. “We’d love View Details
- 01 Jun 2017
- News
Supercharged
2013), the founder and CEO of the Chinese electric startup WM Motor, puts the personal passenger vehicle market at around 28 million. Chinese consumers bought nearly half of all electric plug-ins sold worldwide last year, with Chinese... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
a successful business and doing the right thing for the planet is a source of immense innovation for Patagonia,” Thoren observes. Among the initiatives she’ll be involved with is the retailer’s long-standing work to convince consumers to... View Details
Keywords: April White
- 01 Jun 2018
- News
Floor It
so that we can help get clinical trials done and move the pace of discovery even quicker.” How do they expect to get there? Here, a look at the accelerator’s model, which comprises four work streams, each inspecting a different part of the pipeline. Building View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and most challenging parts of... View Details
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
Very consumer focused,” says Motte-Munoz. “Say you need a driver’s license; the app will tell you where all the DMV offices are and tell you their rating on a corruption basis.” “People know there’s corruption,” Motte-Munoz adds. “We’re... View Details
- 01 Sep 2008
- News
The Levitt Brand
“The Globalization of Markets.” In it, he described “a new commercial reality — the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.” In a world made much smaller and more... View Details
- 01 Jun 2011
- News
Alumni Books
of how the historic merger between the Chicago Mercantile Exchange and CBOT almost didn’t happen. She details the reasons behind the derivatives market’s spectacular growth and explains how derivatives affect the lives of average View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details