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- All HBS Web
(1,885)
- People (2)
- News (340)
- Research (1,380)
- Events (11)
- Multimedia (3)
- Faculty Publications (829)
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- 2024
- Working Paper
Platform Information Provision and Consumer Search: A Field Experiment
By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
Fang, Lu, Yanyou Chen, Chiara Farronato, Zhe Yuan, and Yitong Wang. "Platform Information Provision and Consumer Search: A Field Experiment." NBER Working Paper Series, No. 32099, February 2024.
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president... View Details
Keywords: by John S. Rosenberg
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
audience. Even though the climate can be hot and humid, few Chinese residents have air conditioners; they are too expensive. So even a crummy but inexpensive air conditioner that could service a 10-foot-by-10-foot room could be a big... View Details
Keywords: by Sean Silverthorne
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
- 19 May 2008
- Research & Ideas
Connecting School Ties and Stock Recommendations
Social networks matter for more than just efficient Internet communication. They're also crucial for the strong performance of stock recommendations by analysts, according to researchers at Harvard Business School and the University of... View Details
- 14 May 2013
- First Look
First Look: May 14
effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814 2006 View Details
Keywords: Sean Silverthorne
- 18 Oct 2011
- First Look
First Look: October 18
characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating... View Details
Keywords: Sean Silverthorne
- 05 Sep 2006
- First Look
First Look: September 5, 2006
helping intentions; in other words, those participants who did not dehumanize outgroup victims were the individuals most likely to report volunteering for hurricane relief efforts. Internet Companies' Growth Strategies: Determinants of... View Details
Keywords: Sean Silverthorne
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
in the world is crazy." It's evident in labor markets, where the case of India and the software industry is just one example of how incredibly active things are right now. "Of course, the idea market is what scares us all,"... View Details
Keywords: by Kenneth Liss
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
challenging conditions, such as the following, are present: When cultures clash. Negotiators from diverse organizational, professional, or national cultures often bring clashing assumptions to the table. As Ming-Jer Chen, the former director of Wharton's Global View Details
- 14 Oct 2014
- First Look
First Look: October 14
offshore clusters of multinationals are not a simple reflection of domestic industrial clusters. Agglomeration economies including capital-good market externality and technology diffusion play a more important role in the offshore... View Details
Keywords: Sean Silverthorne
- December 2019 (Revised January 2020)
- Case
Boll & Branch
By: Leonard A. Schlesinger and Mel Martin
Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019. View Details
Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada
Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. (Revised January 2020.)
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs affect the quality and subject matter of online content? Bloggers Analyzed For their study, the pair drew on a data set from a leading Chinese media website that offers a range of services, including blogging. In September 2007,... View Details
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- September 2010
- Case
Angie's List
Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had... View Details
Keywords: by James Heskett
- 08 Apr 2014
- First Look
First Look: April 8
examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
- December 1998
- Case
Casto Travel
By: Thomas J. DeLong and Susan Harmeling
Maryles Casto had the vision to build the largest travel agency in Silicon Valley, mirroring the growth pattern of the entire area. In 1997 the travel business changed dramatically as airlines chose not to pay travel agencies the fees they once did. Simultaneously, the... View Details
Keywords: Entrepreneurship; Finance; Internet and the Web; Change Management; Markets; Travel Industry
DeLong, Thomas J., and Susan Harmeling. "Casto Travel." Harvard Business School Case 899-120, December 1998.
- 02 Feb 2012
- Op-Ed
Once a Castle, Home is Now a Debtors’ Prison
We have created a housing hybrid in America, refashioning the single-family home into a mini debtors' prison. Almost 11 million dot the landscape. In Las Vegas and Phoenix, over 50 percent of homeowners live in one. “Understandably, most [underwater] owners live... View Details