Business To Business Marketing - Publications - Faculty & Research

21 Feb 2005
Op-Ed

Is Business Management a Profession?

Repeated and, as of this writing, ongoing revelations of corporate wrongdoing over the past two years have eroded public trust in business institutions and executives to levels not seen in decades. A recent... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

24 Mar 2012
News

Become “ The Strategist” Your Business Needs

November 29, 2017
Article

How to Succeed in Business (According to a 15th Century Trade Merchant)

By: Sophus A. Reinert and Dante Roscini

Citation

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18 Oct 2012
HBS Seminar

Julie Battilana, Harvard Business School

2008
Chapter

Business Archives and Overcoming Survivor Bias

By: G. Jones

Among the most longstanding criticisms of business history as an academic discipline is the bias caused towards studying successful firms rather than failures, and the related use of longevity as a major criterion for success. The grand narratives of business history... View Details

Keywords: Business Ventures; Business History; Archives; Failure; Success

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10 May 2021
News

Q&A: Are Businesses Doing Digital Strategy Wrong?

Web

Clubs - Business & Environment

MBA Experience Clubs 1ms Student-led clubs and activities give students the opportunity to become better informed about and engaged in issues and possible career paths. A number of clubs focus on the link between View Details

August 2007 (Revised February 2008)
Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo

After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details

Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China

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Social Enterprise | Harvard Business School

Social Enterprise Initiative We educate, support, and inspire leaders across all sectors to tackle society's toughest challenges and make a difference in the world. Supporting a Dynamic Community MBA Experience Learn more about... View Details

05 Dec 2024
HBS Seminar

Amanda Sharkey, Mendoza College of Business

22 Dec 2016
Op-Ed

The Small Business Administration is a Model for How to Drive Economic Growth

A recent Washington Post editorial suggested that the United States Small Business Administration (SBA) is, in many ways, a remnant of days gone by. The arguments implied that small businesses that make up... View Details

Keywords: by Karen Mills

14 Dec 2015
HBS Seminar

Brian Tomlin, Professor of Business Administration, Tuck School of Business at Dartmouth

02 Oct 2019
Working Paper Summaries

The Value Potential of New Business Models

Keywords: by David J. Collis

Web

How to Apply | Social Enterprise | Harvard Business School

Eligibility & Criteria Awards How to Apply Past Projects Application Process Students submit one Social Enterprise Independent Project Reimbursement Grant Application form per team, which includes a detailed program budget that will be... View Details

20 Jul 2017
News

Harvard Business School Announces Forward Fellowship

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies... View Details

Keywords: by Sean Silverthorne

April 2006
Case

Finance Leadership in Novartis Consumer Health Businesses

By: Boris Groysberg and Ingrid Vargas

Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular... View Details

Keywords: Finance; Financial Management; Multinational Firms and Management; Leadership Style; Health Industry; Japan; Australia; Venezuela

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