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  • January 2008 (Revised February 2010)
  • Case

Chocolates El Rey

By: Rohit Deshpandé, Gustavo Herrero and Regina Garcia-Cuellar
In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin... View Details
Keywords: Family Business; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Segmentation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Venezuela
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    Best-selling and New Cases by Ben Esty

    Best-Selling Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • 15 Jan 2007
    • Research & Ideas

    The Business of Free Software

    IT vendors including Oracle, IBM, and Sun that traditionally have built offerings based on proprietary technologies are now investing billions of dollars into open source software—arrangements that are transforming in some ways the fundamental nature of technology... View Details
    Keywords: by Julia Hanna; Computer
    • January 2020 (Revised March 2020)
    • Case

    LOLA: Do You Know What's in Your Tampon?

    By: Leonard A. Schlesinger and Aldo Sesia
    LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products.... View Details
    Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada
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    • October 2002 (Revised June 2005)
    • Case

    McDonald's Corporation (Abridged)

    McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details
    Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry
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    • August 2018
    • Article

    The Impact of the Entry of Biosimilars: Evidence from Europe

    By: Fiona M. Scott Morton, Ariel Dora Stern and Scott Stern
    Biologics represent a substantial and growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby... View Details
    Keywords: Health Care; Biosimilars; Biologics; Pharmaceutical Competition; Healthcare Spending; Innovation; Health Care and Treatment; Spending; Market Entry and Exit; Competition; Innovation and Invention; Pharmaceutical Industry; United States; Europe
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    • 05 Jun 2019
    • Research & Ideas

    If Your Customers Don't Care What You Charge, What Should You Charge?

    An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which... View Details
    Keywords: by Kristen Senz; Energy
    • April 2025
    • Teaching Note

    Tabby: Winning Customers' Digital Wallets

    By: Eva Ascarza
    Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details
    Keywords: Fintech; Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates
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    • 05 Feb 2013
    • First Look

    First Look: Feb. 5

    response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details
    Keywords: Sean Silverthorne
    • 09 Aug 2013
    • Research & Ideas

    Read All About It: Digital CEO Buys Traditional Media!

    bloggers about whether Amazon's profits will ever live up to its promise are predictable every time its earnings announcements come around. Of course, Bezos's strategy hasn't hurt the company. Its current market value is $135 billion.... View Details
    Keywords: by Jim Aisner; Journalism & News; Publishing
    • September 2024 (Revised May 2025)
    • Case

    Carrie Wang: Choosing Between the Family Firm and the Family Spirit

    By: Lauren Cohen, Fei Wu and Sophia Pan
    Carrie Wang, Investment Head of the Wang’s single-family office, contemplated her next career steps. As one of the first businessmen who had risen from China’s industrial rise, her father had grown his wealth to a considerable level, eventually requesting that his... View Details
    Keywords: Family Office; Interests Of Consumers; Family Business; Business Growth and Maturation; Financial Management; Financial Strategy; Financial Markets; Investment Portfolio; Investment Return; Private Equity; Customer Relationship Management; Interests; Reputation; Work-Life Balance; Real Estate Industry; China
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    • September 2019 (Revised June 2021)
    • Case

    Blenheim Chalcot

    By: John R. Wells and Benjamin Weinstock
    In April 2019, Manoj Badale and Charles Mindenhall, co-founders of Blenheim Chalcot, were contemplating how they might go about developing their portfolio. Since founding the company as an internet consultancy called netdecisions in 1998, Badale and Mindenhall had... View Details
    Keywords: Venture Capital; Entrepreneurship; Business Model; Growth and Development Strategy; United Kingdom; United States; India
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    • July 2018
    • Case

    LIXIL Group Corporation: Building a New Company in an Old Industry

    By: Boris Groysberg and Akiko Kanno
    In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
    Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Manufacturing Industry; Japan
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    • 02 Jan 2024
    • Research & Ideas

    10 Trends to Watch in 2024

    The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
    Keywords: by Rachel Layne
    • Web

    Marketing - Faculty & Research

    use information and make choices and how these choices affect the firm's strategy for new product development, customer relationship management, branding and other marketing efforts. We examine issues... View Details
    • March 2004 (Revised July 2004)
    • Case

    UCB: Managing Information for Globalization and Innovation (A) (Abridged)

    By: F. Warren McFarlan and Brian DeLacey
    A medium-size European manufacturer of pharmaceuticals and chemicals faces a number of information strategy issues. The case focuses on the issues of coordinating international IT activities and day-to-day operations as well as balancing the company's IT applications... View Details
    Keywords: Innovation and Invention; Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels
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    • September 2009 (Revised May 2011)
    • Supplement

    Acumen Fund: Measurement in Impact Investing (B)

    By: Alnoor Ebrahim and V. Kasturi Rangan
    As Acumen Fund, a global venture philanthropy firm, moves forward with an investment portfolio exceeding $22 million, it runs into two critical measurement problems. First, how should it track the performance of each investment when its interest is not just the bottom... View Details
    Keywords: Venture Capital; Investment Portfolio; Philanthropy and Charitable Giving; Standards; Corporate Social Responsibility and Impact; Performance Evaluation; Social Enterprise; Competition; Financial Services Industry; Kenya
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    • 14 Feb 2011
    • Research & Ideas

    Clay Christensen’s Milkshake Marketing

    half hour as the children tried to work the milkshake through a straw. In that case, a different, thinner milkshake was in order. Proven Success And Purpose Branding Several major companies that have succeeded with a jobs-to-be-done... View Details
    Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
    • December 2018
    • Case

    Choosy

    By: Jeffrey J. Bussgang and Julia Kelley
    Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
    Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
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    • 10 May 2017
    • Research & Ideas

    Amazon Web Services Changed the Way VCs Fund Startups

    out if this new strategy has paid off for investors and their portfolio companies. Nanda and colleagues present their findings in a paper scheduled to appear in a forthcoming issue of the Journal of... View Details
    Keywords: by Michael Blanding; Banking; Financial Services; Information Technology