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  • May 1987 (Revised May 1991)
  • Case

Crafted with Pride in U.S.A. Council

By: Stephen A. Greyser
Keywords: Advertising; United States
Related
  • June 2013 (Revised November 2013)
  • Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Advertising Industry; United States
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  • 01 Apr 2000
  • News

Getting the Message

billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, View Details
Keywords: Susan Young
  • September 1988
  • Supplement

Reebok Commercials--1988, Video

By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Keywords: Marketing; Advertising; Apparel and Accessories Industry
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  • April 1994
  • Supplement

Planet Reebok (B)

By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Related
  • Fast Answer

Advertising: rates/costs

Where can I find typical advertising costs in various media? Use the View Details
  • 05 Jul 2006
  • Working Paper Summaries

The Presentation of Self in the Information Age

Keywords: by John A. Deighton; Advertising
  • 28 Jul 2021
  • Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, discusses the importance of producing valuable content that people are willing to pay for when moving to digital magazines rather than print and the role that social media plays in advertising. View Details
  • April 2015
  • Case

Who Owns the Whale? (Abridged)

By: Thales S. Teixeira and David E. Bell
Judge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at... View Details
Keywords: Whaling; Attribution; Norms-of-ownership; Transaction Costs; Deadweight Losses; Free-rider Problem; Advertising; History; United States; United Kingdom
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  • Video

Patrick Chalhoub

Patrick Chalhoub, CEO of Dubai-based luxury retailer Chalhoub, explains the national differences between markets for luxury products in the Gulf. 

 View Details

    William Bernbach

    Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of advertising agencies with... View Details
    Keywords: Services
    • 28 Jan 2015
    • Research & Ideas

    Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

    New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
    Keywords: by Dina Gerdeman
    • Video

    Patrick Chalhoub

    Patrick Chalhoub, CEO of Dubai-based luxury retailer Chalhoub, discusses how his business in the 1980s identified the luxury brands it sold in the region, and how the family developed the first Concept... View Details
    • 11 Feb 2013
    • Research & Ideas

    Neuroeconomics: Eyes, Brain, Business

    create more memorable product advertisements and executives to design presentations that really stick with their customers, clients, and employees. "One possibility could be that the human face is distracting, so you remember the face but... View Details
    Keywords: by Carmen Nobel
    • Web

    Cookie Information | HBS Online

    parties to provide advertising tailored to your interests on other websites, apps and services you visit. Pixel tags (also called web beacons clear GIFs) are typically invisible tags placed on certain pages of the Services but not on your... View Details
    • Web

    Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    Introduction Chapter Images The Production The Worker The Audience Bibliography The Product: Consumer Relations The place of the photograph in advertising is unquestioned. It can accomplish things which no drawing or painting can possibly... View Details
    • Web

    The Art of American Advertising: 1865 - 1910

    Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details
    • 27 Sep 2018
    • Working Paper Summaries

    Large-Scale Demand Estimation with Search Data

    Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail
    • May 1988
    • Case

    Capital Cities/ABC, Inc: Spot Sales

    By: Frank V. Cespedes
    Keywords: Advertising; Strategy; Marketing; Media and Broadcasting Industry
    Related
    • 01 Dec 1999
    • News

    The Message and the Media: Advertising's Brave New World

    Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
    Keywords: Peter K. Jacobs