Publications

September 2022
Article

How Emerging Telehealth Models Challenge Policymaking

By: Mitchell Tang, Michael E Chernew and Ateev Mehrotra

Policy Points

Current telehealth policy discussions are focused on synchronous video and audio telehealth visits delivered by traditional providers and have neglected the growing number of alternative telehealth offerings.

These alternative... View Details

Keywords: Telehealth; Health Care and Treatment; Technology Adoption; Policy; Health Industry

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December 2009 (Revised December 2012)
Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details

Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry

June 2001 (Revised February 2002)
Case

Rambus, Inc.: Commercializing the Billion Dollar Idea (A)

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes... View Details

Keywords: Technological Innovation; Competition; Commercialization; Hardware; Cooperation; Technology Industry

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10 May 2018
News

'Candy Crush' Was a Blockbuster; Can King Digital Capitalize?

March 2012
Case

Angry Birds

By: Sunil Gupta and Dharmishta Rood

Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details

Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland

24 Apr 2015
News

Learning and Leading in Space

27 Jul 2021
Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, describes diversifying first into different magazine variations by launching regional editions of India Today, Business Today, men’s health, and moving into women’s lifestyle magazines and acquiring... View Details

2018
Other Teaching and Training Material

Financial Accounting Reading: Shareholders' Equity

By: Suraj Srinivasan

Core Curriculum Readings in Financial Accounting cover the fundamental concepts in financial accounting. Many readings include videos and Interactive Illustrations to help students master complex concepts.
This is a standalone reading designed to introduce... View Details

Keywords: Shareholders' Equity; Accounting; Financial Statements

January 2010
Case

The Future of Financial Reporting

By: Karthik Ramanna

Multimedia/video case on the SEC's work on improvements to financial reporting. Students review topical audio and video from various sources including SEC footage, and interviews with others involved, such as Bob Pozen, (past head of Fidelity and chairman of the SEC's... View Details

Keywords: Fair Value Accounting; Financial Reporting; Financial Management; Performance Improvement

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States

Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

October 2005 (Revised March 2006)
Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack

In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details

Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry

June 1999
Supplement

Conversation with Donna Dubinsky, A (Video)

Donna Dubinsky, president and CEO of Handspring, Inc. and former president of Palm Computing, speaks about her career. Topics include: early mentors, strategies for building and maintaining business and personal relationships, developing her personal style and... View Details

Keywords: Personal Development and Career

January 2000 (Revised October 2001)
Case

Security Capital Pacific Trust: A Case for Branding

A real estate operations and investment trust is considering whether it should pursue branding as a strategic investment. Through interpretation of case data and video from focus groups, students deduce the consumer (cognitive, psychological, and economic),... View Details

Keywords: Decision Making; Brands and Branding

14 Oct 2016
News

How to Build an Exit Ramp for Trump Supporters

March 2015
Supplement

Interview: Iz-Lynn Chan at Far East Organization

By: Linda A. Hill and Anthony Mayo

Contains excerpts from an interview with Iz-Lynn Chan, former assistant director of retail business group and service quality and vice president of Far East retail consultancy for Far East Organization, a private real estate developer group in Singapore. Chan discusses... View Details

Keywords: Customer Focus and Relationships; Retail Industry; Real Estate Industry; Singapore

04 Sep 2020
Video

Making a Difference in Health Care at Harvard Business School

February 2023 (Revised March 2023)
Case

Hey, Insta & YouTube, Are You Watching TikTok?

By: Felix Oberholzer-Gee

In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details

Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation

Article

Your Sales Training Is Probably Lackluster. Here's How to Fix It

By: Frank V. Cespedes and Yuchun Lee

U.S. companies spend over $70 billion annually on training and an average of $1,459 per salesperson—almost 20% more than they spend on workers in all other functions. Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales... View Details

Keywords: Salesforce Management; Training