Publications

June 2009
Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza

27 Sep 2019
Blog Post

HBS Alumni and Students Take On the Climate Crisis

of algae biofuel, both a clean energy source for heavy transportation modules (trucks, planes, trains, and ships) and a carbon-catching technology. A MARKET-BASED APPROACH TO SOLVING THE WORLD’S WATER CRISISJennifer Tisdel Schorsch (MBA... View Details

06 Feb 2014
Research & Ideas

The Art of American Advertising

Card. Photo: Bates Trade Card Collection, Harvard Business School "The challenges that marketers faced as the United States grew into a national market because of changes in transportation and communication were similar to those of... View Details

Keywords: by Carmen Nobel; Advertising

Web

Summer Venture in Management | MBA

your own transportation to and from the program. If needed, limited financial aid is available to cover travel expenses to the program. Admitted students will be given information on how to request travel reimbursement. View Details

Web

Supply Chain Analytics - Course Catalog

providers, transportation providers) that analyze, invest in, and/or offer products and services to those firms. Given this course’s analytical focus, it is also appropriate for any students broadly interested in the deployment of... View Details

20 Jan 2011
News

A Precursor from the 1930s

with Harvard’s engineering department to offer a short-lived ‘Master in Engineering Administration’ degree program, graduates of which would be trained ‘for work in the air transport industry.’”) When Charles Eliot became president of... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

31 Jan 2018
Blog Post

Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”

encouraged to apply the same entrepreneurial spirit to her development as she would bring to her management style. “I identified the areas I wanted to grow in,” she says, “then solicited mentors on how to manage larger teams.” “I came over to View Details

Keywords: Technology

13 Jan 2021
News

Stress Test

to make a little bit of money and also to alleviate the difficulty of transporting things from point A to point B quickly. How have the country’s existing supply chains affected distribution? In the United States, freight arteries roughly... View Details

October 1991 (Revised August 1993)
Case

Acid Rain: Burlington Northern, Inc. (A)

By: Forest L. Reinhardt

Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details

Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States

Article

An Integrated Decision-Making Approach for Improving European Air Traffic Management

By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve

We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details

Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe

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January 2016 (Revised December 2024)
Case

Airbus Versus Boeing (A)

By: Ramon Casadesus-Masanell

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details

Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry

October 2014 (Revised October 2014)
Case

Valuation Ratios in the Airline Industry, 2013

By: Paul M. Healy and Penelope Rossano

Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. View Details

Keywords: Airline Industry; Multiples; Valuation; Accounting; Air Transportation Industry

November 1994 (Revised October 1995)
Case

Canadian Airlines: Reservations About Its Future (A)

By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall

Keywords: Information Technology; Air Transportation Industry; Canada

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December 2012
Article

On the Efficiency-Fairness Trade-Off

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis

This paper deals with a basic issue: How does one approach the problem of designing the "right" objective for a given resource allocation problem? The notion of what is right can be fairly nebulous; we consider two issues that we see as key: efficiency and fairness. We... View Details

Keywords: Decision Support; Cost vs Benefits; Fairness; Resource Allocation; Performance Efficiency; Air Transportation Industry