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  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

operating system companies need both end-users and application developers. Increasingly, thanks in large part to technology and the Internet, multi-sided markets are becoming more common. But how do they work? What are effective View Details
Keywords: by Sean Silverthorne; Technology
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

products, but they became worldwide brands because of the capabilities of Unilever. Their success rested on the choices made on strategy and organization, on the recruitment and development of managers, on the allocation of spending... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • January 2008 (Revised March 2008)
  • Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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  • Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

online and through retail stores. In an omnichannel buying world, those are significant assets that Lauren should continue to leverage and develop more fully before entering different categories. —Frank Cespedes teaches at Harvard Business School and is the author of... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

structure driven by the accelerators." Two Is Better A dual operating system is a nod to what Kotter believes is some of the most interesting management thinking of the past few decades, from Michael Porter's "wakeup call telling us that organizations need to pay... View Details
Keywords: by Kim Girard
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007.... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

Review) What Quarantine Can Teach You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge Emerging trends Before the onset of COVID-19, a number of trends were becoming clear. It was apparent that cloud kitchens were more... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 01 Dec 2023
  • News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

dozens of proposals for projects. Value-based strategy teaches how to select among these ideas and projects. The most successful firms are very strict: Unless an idea creates value for customers, employees, or suppliers, they do not touch... View Details
Keywords: by Danielle Kost
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

associated with an increased reliance on the other. We find that the firms affected by the diminution of copyright protection disproportionately accelerated their patenting in subsequent years. But little evidence can be found for any harmful effects on firms'... View Details
Keywords: Sean Silverthorne
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

B if you can produce a product, manage a sales force, or produce the capital. On the negative side, politicians have whipped up caste frenzy. A lot of voting in India happens along caste lines in so-called vote banks. And so politics has... View Details
Keywords: by Martha Lagace
  • Web

Globalization - Faculty & Research

platform-based business models. Keywords: Emerging Markets ; Digital Strategy ; Growth and Development ; Expansion ; Distribution Channels ; Global Strategy ; Business Model ; Market Design ; Beauty and... View Details
  • 30 Apr 2013
  • First Look

First Look: April 30

Crossroads Wayne Ferrari has bridged the gap between being an independent entrepreneur and a "professional manager." After selling his business to a Private Equity (PE) firm, Ferrari takes on the role of CEO and with their support implements a roll-up View Details
Keywords: Sean Silverthorne
  • March 2008 (Revised May 2008)
  • Case

Carlyle Japan (A)

By: David B. Godes, Masako Egawa and Mayuka Yamazaki
Tamotsu Adachi, Managing Director of Carlyle Japan, wants to formulate a strategy to improve his firm's ability to source high-quality deals at competitive valuations, or prices. Buyout funds like Carlyle typically have two deal phases: sourcing and monitoring. These... View Details
Keywords: Financial Instruments; Leveraged Buyouts; Supply Chain Management; Marketing Channels; Sales; Financial Services Industry; Japan
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  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

of which applies to a particular attribute of an organization. "Intimacy is about leadership," Groysberg explains. "Interactivity is about channels. Inclusion is about content. And intentionality is about goals, vision, and the strategy... View Details
Keywords: by Carmen Nobel
  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

marketing, technical, and sales resources; extra post-sales support for installation, training, warranty, and field service; and liberal payment terms. While all of these services create value and loyalty among customers, none of them... View Details
Keywords: by Robert S. Kaplan
  • Web

Continuing Education - Business & Environment

created by climate change. Sustainable Business Strategy Online Become a purpose-driven leader by learning how to influence key stakeholders and integrate values into your work to catalyze system-level change. Sustainable Investing Online... View Details