Publications

20 Dec 2018
News

Baker Library Webinar Features Resources for Alumni

acquisitions, and exploring literature on thought leadership. But many didn’t realize they had access to Baker and wanted to know how to navigate all that it offers. The webinar showed participants how to find information on any business topic, including trends and... View Details

Keywords: Margie Kelley

18 Jul 2018
Research & Ideas

No More General Tso's? A Threat to 'Knowledge Recombination'

blocked from more traditional work, opened restaurants. But they had to cater to the American palate by adding sweetness to their dishes and combining Chinese and American ingredients into innovations like chop suey and the aforementioned General Tso’s. The American... View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage; Food & Beverage

01 Mar 2019
News

Action Plan: Fruit of the Vine

learn about our competitive set.” Identify your story. “We consulted many industry professionals, including a marketing specialist, and they challenged us: ‘How do you see yourself? How are you different?’ Even if you have a long history,... View Details

Keywords: Ryan Jones

December 2010
Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé

The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela

Find at Harvard

23 Sep 2024
Blog Post

2024 Summer Internships in Business & Environment

renewable electricity into reliable, zero-emissions heat and power for industrial applications. Their innovative technology utilizes solid carbon blocks heated to high temperatures, enabling the storage of energy that can be dispatched as... View Details

01 Dec 2013
News

14 for '14

1.0. But food is one of the biggest industries on the planet, and the tech that supports it hasn't changed in 30 years. Stay tuned for big innovation." —Nick Taranto (MPA/MBA 2010), cofounder, Plated Karen... View Details

Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade

01 Mar 2017
News

Students Forecast Climate Change’s Impact

Digital Initiative to facilitate online and offline conversations around classroom topics. Responses ranged from oil companies to ice-cream makers and almost everything in between. We’ve excerpted a few of them here. Shake Shack Data point: “The UN’s View Details

Keywords: Dan Morrell

11 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Casey O'Connor

recruiters. During that time, I developed a strong understanding of what our students are looking for, and I am excited to share my knowledge with recruiters. What about your new role are you most looking forward to? I work with organizations in a variety of View Details

Keywords: Health Care; Nonprofit / Government

16 Jan 2025
Blog Post

Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future

cell-cultured meat—especially in transforming industries like pet food. An environmental impact study found that pet food - with its high protein content - is responsible for 25-30% of the environmental... View Details

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

2007
Working Paper

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details

Keywords: Internet and the Web; Food; Decision Choices and Conditions; Conflict and Resolution; Emotions; Cognition and Thinking; Retail Industry; Retail Industry

Read Now

December 2021
Case

Zoetis

By: David E. Bell, Damien McLoughlin and Natalie Kindred

Keywords: Strategy; Food; Change Management; Leadership; Diversity; Pharmaceutical Industry; Pharmaceutical Industry; Pharmaceutical Industry; United States

October 2010
Teaching Note

Whole Foods: Balancing Social Mission and Growth (TN)

By: Christopher Marquis and Bobbi Thomason

Teaching Note for 410023. View Details

Keywords: Food; Growth and Development; Mergers and Acquisitions; Mission and Purpose; Supply Chain; Business Model; Growth and Development Strategy; Integration; Management Practices and Processes; Labor Unions; Food and Beverage Industry; United States

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

sustainable food future. We’re engineering microalgae to be sustainable and cost-efficient substitutes for palm oils. TROVEMarketCaroline Walton, MBA 2023; Andrew Morgan, MBA 2023The packaged food View Details

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru