Publications

January 2018 (Revised March 2018)
Case

Lagunitas Brewing Company

By: Joshua Margolis, Allison Ciechanover and Jeff Huizinga

The CEO of a California-based craft brewery manages new partnership with—and potential acquisition by—industry giant Heineken. View Details

Keywords: Culture; Non-profit; International; Organizational Behavior; Food; Leadership; Mergers and Acquisitions; Organizational Culture; Management; Partners and Partnerships; Technology Industry; Technology Industry; United States

Morton founded the Morton Salt Company, which became the most important firm in the salt industry under his leadership. By 1927, the company produced upwards of 600,000 tons of evaporated salt per annum and also distributed 400,000 tons... View Details

Keywords: Food & Tobacco

05 Dec 2022
Blog Post

2022 Climate Symposium: Tackling Climate Together

challenge. With over 500 tickets sold, the Symposium, held on HBS campus on November 6th, 2022, facilitated conversation and reflection between leaders and experts from all areas and industries about the challenges and opportunities of... View Details

17 Feb 2022
Blog Post

The Fifth Year of Short Intensive Programs (SIPs) at HBS

investments, and environment of the global food supply chain, with an immersive look at the role of plant-based foods. Professor Max Bazerman, accompanied by Sebastiano Cossia Castiglioni, entrepreneur and director of the venture firm... View Details

Teaching Interest

Overview

Lena teaches the required first year MBA course on Leadership and Corporate Accountability, an elective second year MBA course on Law, Management and Entrepreurship, and an elective second year MBA course on Challenges and Opportunities in the Restaurant Industry. View Details

01 Mar 2019
News

Action Plan: Fruit of the Vine

learn about our competitive set.” Identify your story. “We consulted many industry professionals, including a marketing specialist, and they challenged us: ‘How do you see yourself? How are you different?’ Even if you have a long history,... View Details

Keywords: Ryan Jones

13 Nov 2020
News

Expanding Summer Fellowships to Support Students

market. “Many summer internships were canceled,” explains Kristen Fitzpatrick (MBA 2003), managing director of HBS’s Career & Professional Development (CPD). “Graduating students who already had job offers saw their start dates delayed, and those interested in hard-hit... View Details

October 1995
Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry

Find at Harvard

Fast Answer

Managing Service Operations: Research resources for new service design

reports. For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry / Market Analysis BCC Research It provides market reports on major economic,... View Details

20 Mar 2012
First Look

First Look: March 20

industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of innovation, entrepreneurship, and industry emergence... View Details

Keywords: Sean Silverthorne

December 2002 (Revised May 2003)
Case

Fonterra: Taking on the Dairy World

By: Ray A. Goldberg and Jose M. M. Porraz

Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details

Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; New Zealand

06 Dec 2021
News

Tipping Point

invest in the women who make the industry run. Each brightly colored bag of Kahawa 1893 features a prominent QR code that allows purchasers to give to the women behind the beans. “People have been very receptive to the idea,” says... View Details

Keywords: April White; Food Manufacturing; Food Manufacturing

18 Dec 2023
Blog Post

Climate Symposium 2023: Adopting Climate Solutions at Scale

join a wide range of panel discussions featuring industry experts in the following areas: Decarbonizing Farming; Food Supply Chain and Waste; Scaling Green Energy Generation; Hard to Decarbonize Sectors;... View Details

January 2003 (Revised December 2003)
Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details

Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry

07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

genetically modified foods in Europe. Betting the company on a "life sciences" vision, Shapiro had sold or spun off Monsanto's traditional chemical businesses and moved aggressively to acquire seed companies. Dazzled by the... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

May 1998 (Revised October 2001)
Case

Taco Bell Inc. (1983-1994)

By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong

Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details

Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Food and Beverage Industry; Mexico

July 2009 (Revised October 2011)
Case

VeeV on the Rocks?

By: Joshua D. Margolis, Christopher Marquis and Laura Winig

Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details

Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry

01 Oct 2002
News

John Batcha: Sowing the Seeds to Fight Hunger

needy families, children, and community groups in Latin America and the Caribbean. Eight years later, Batcha established the nonprofit Seed Programs, Inc. (SPI), to continue this vital work after foundation funding had lapsed. “The seed View Details

May 2016 (Revised December 2016)
Case

Camposol

By: David E. Bell and Natalie Kindred

With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details