Publications

August 2018
Article

The Effect of Graphic Warnings on Sugary-Drink Purchasing

By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John

Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details

Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness

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July 2018 (Revised August 2018)
Case

Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time

By: Lena G. Goldberg

The founder of a Colorado start-up focused on developing a line of condiments confronts a host of legal issues that threaten the viability of her young enterprise. She is suing a co-packer for, among other things, breach of contract, theft of recipes and trade secrets,... View Details

Keywords: Law And Regulation; Start-ups; Founders' Agreements; Cross-Border Jurisdiction; Torts; Consumer Protection; Non-disclosure Agreements; Intellectual Property Protection; Fraud; Legal Remedies; Law; Lawsuits and Litigation; Laws and Statutes; Business Startups; Contracts; Intellectual Property; Food and Beverage Industry

Article

Power to the People

By: Eric D. Werker

Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details

Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India

December 2022
Case

Taylor Farms: Adding Value to Fresh Produce

By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo

In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment... View Details

Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry

2024
Working Paper

Chimeric Antigen Receptor T-Cell Therapy—Living Drugs: Case Histories of Transformational Advances

By: Amar Bhidé and Srikant M. Datar

In 2017, the US Food and Drug Administration (FDA) approved an immunotherapeutic treatment, called CAR-T therapy, for two kinds of blood cancers—acute leukemia (ALL) and a lymphoma. We describe 1) how CAR-T works, 2) the foundational advances and discoveries, 3) the... View Details

Keywords: Immunotherapy; Health Care and Treatment; Innovation and Invention; Research and Development; Governing Rules, Regulations, and Reforms

SSRN

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24 May 2023
Blog Post

Innovating, Funding, and Scaling Climate Solutions at Harvard Business School: Day Three of Harvard Climate Action Week

that problem.” During the plant-based lunch, guests divided into topic-based rooms to discuss issues they had voted on earlier in the morning: energy technologies, electricity, grid, and storage; finance and... View Details

September 2014 (Revised June 2016)
Case

Whole Foods: The Path to 1,000 Stores

By: David F. Drake, Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian and Jeffrey Stock

The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also... View Details

Keywords: Human Capital; Food; Expansion; Market Entry and Exit; Operations; Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

04 Feb 2020
Video

Savannah Maziya

Savannah Maziya, the founder of South Africa-based Bunengi Holdings, recounts how her involvement in the mining industry naturally led to involvement in both infrastructure and agriculture as the business needed to supply logistics as well as food for its workers. View Details

February 1999 (Revised October 1999)
Case

Cherkizovsky Group (A), The

By: Lynn S. Paine and Hal Hogan

Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately-owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details

Keywords: Competitive Strategy; Privatization; Transformation; Global Strategy; Culture; Food and Beverage Industry; Russia

December 2000 (Revised December 2000)
Case

Loblaw Companies Ltd.: The Road Ahead

By: Ray A. Goldberg, David E. Bell and Ann Leamon

After 24 years at the helm of Loblaw Companies, Canada's largest food retailer, Richard Currie is trying to decide on a strategy for the company's future. The firm's current emphasis on one-stop shopping for everyday household needs has been phenomenally successful.... View Details

Keywords: Business Strategy; Distribution; Food; Food and Beverage Industry; Food and Beverage Industry; Canada

December 2012 (Revised April 2013)
Case

Greencore

By: David E. Bell and Natalie Kindred

Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market in which retailers were unlikely to grant... View Details

Keywords: Agribusiness; Agriculture and Agribusiness Industry; United Kingdom; United States

22 Jul 2016
News

Chipotle’s Rough Spell Is No Help for Its Rivals

December 2014 (Revised August 2015)
Case

Muñoz Group: Sustaining Global Vertical Integration Through Innovation

By: Jose B. Alvarez and Annelena Lobb

Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details

Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; North and Central America

March 2018
Case

GiveDirectly

By: John Beshears, Joshua Schwartzstein, Tiffany Y. Chang and Brian J. Hall

How should nonprofits design compensation systems to attract and retain talent? GiveDirectly is a respected charitable organization with an unconventional approach. Instead of spending on traditional aid programs in areas such as health care and food access in... View Details

Keywords: Nonprofits; Charity; Effective Altruism; International Aid; Compensation; Goals; Bonuses; Incentives; GiveDirectly; Compensation and Benefits; Motivation and Incentives; Goals and Objectives; Recruitment; Philanthropy and Charitable Giving

13 Sep 2010
News

The Consumer Appeal of Underdog Branding

August 2005 (Revised May 2006)
Case

Cherkizovsky Group, The (A) (Abridged)

By: Lynn S. Paine

Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details

Keywords: History; Business Conglomerates; Privatization; Transformation; Management Teams; Sales; Brands and Branding; Business or Company Management; Marketing Strategy; Crisis Management; Food and Beverage Industry; Russia

17 Mar 2022
News

Pandemic’s E-Commerce Surge Proves Less Persistent, More Varied

December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; China; Asia